What Is Direct Web Traffic? How to Increase Your Website’s Visibility

by Outranking
Updated On: January 18, 2023
How to Become a Content Writer A Complete Step-by-Step Guide
How to Become a Content Writer: A Complete Step-by-Step Guide
March 26, 2022
How to Optimize a Blog Post Title: Tips and Tricks
How To Optimize a Blog Post Title: Tips and Tricks
March 26, 2022
Show all
What Is Direct Web Traffic? How to Increase Your Website's Visibility

What Is Direct Web Traffic? How to Increase Your Website's Visibility

What Is Direct Web Traffic? How to Increase Your Website’s Visibility and Make Sales

Most website owners only focus on one type of traffic: organic. While organic traffic is important, it’s not the only way to get people to your website. In this blog post, we will discuss what direct web traffic is and how you can increase your website’s visibility using this method. Direct web traffic comes from people who type your URL directly into their browser, as opposed to finding your website through a search engine. There are many ways to increase direct web traffic, and we will discuss some of the most effective methods in this post!

What is direct web traffic?

Direct web traffic is when people visit your website directly without using a link from another website or a search engine.

This is a term used in online marketing that refers to visitors who arrive at your website or blog by typing the URL in directly. This also includes links from non-web sources, such as a PDF file or a Slack message.

Direct traffic can be a good thing if it means that people know about your site, like what they see, and bookmark it to come back later. However, mostly receiving direct traffic can also be a bad thing if it means you’re not generating any organic or referral traffic from other sites.

To get a better understanding of where your website’s traffic is coming from, use Google Analytics to track your website’s referral sources.

Google analytics

What is an example of the direct traffic?

One example of direct traffic is when someone types your website’s address directly into their web browser. Another example is when someone has your website bookmarked and clicks on it.

This type of traffic is very beneficial to your website because it is highly targeted. People who type in your website’s address or visit from a bookmark are already interested in what you have to offer.

There are several ways that you can increase the visibility of your website and attract more direct web traffic. One way is to make sure that your website’s address is included on all of your physical marketing materials, such as business cards, brochures, and flyers.

Another way is to prominently feature your website’s address on your social media profiles. You can also post interesting and engaging content that will encourage people to visit your site.

Create compelling content that is informative and engaging. The more helpful your site is, the more likely people will be to visit it again in the future.

Be sure to update your website regularly with new content so that visitors have something fresh to read every time they visit your site.

What is the difference between direct and organic traffic?

Traffic difference

Direct traffic is website traffic from visitors who come directly to your website, such as by typing your URL into their browser. Organic traffic, on the other hand, is what you get as a result of SEO efforts.

As we mentioned, not all direct traffic is good traffic. A high percentage of direct traffic could mean that your website isn’t very visible online and that people are finding it through old methods like word-of-mouth or printed materials. If this is the case, you’ll need to invest in some SEO and marketing efforts to increase your website’s visibility.

What does direct traffic mean in Google Analytics?

direct traffic mean in Google Analytics

In Google Analytics, “direct traffic” means the visitor did not come using a search engine or online ad. It also includes visits that result from clicking on a link in an email message, instant messenger, SMS message, or another online communication channel. Direct traffic includes visits that result from typing the URL directly into a browser.

Non-direct traffic is from sources such as search engines, referral sites, or any other type of website.

Direct traffic is very valuable to website owners because it’s considered a “clean” visit, meaning that it doesn’t come from any other marketing channels such as paid search, social media, or banner advertising. Direct traffic can be a great indicator of how effective your website’s visibility is in the marketplace.

Direct traffic

What is referral traffic?

Referral traffic is the traffic that comes from a user clicking on a link on a site other than a search engine, such as a social media site. This type of traffic is highly targeted, but its use is limited because it is not as easy to track as other types of traffic.

Several factors influence referral traffic, including the quality of your content and how you use marketing channels to promote it. Referral traffic is often tracked using Google Analytics or another tracking tool. Knowing how you’re performing relative to your competitors can help you improve your website content and marketing strategies accordingly.

What does organic search mean?

Traffic from organic searches means that a user found your page by searching for something related, such as a keyword that you targeted.

Organic search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs) without paying for placement. This affects what users see when they search with Google, Bing, or Yahoo. The results that appear are what we call organic listings, and they’re what most people click on. Outranking can help you increase your content exposure to organic searches. Here’s how you can optimize your content for increased organic search:

Factors that go into organic search engine optimization


This is by far the most important factor for ranking on Google. Your website content must be well written, informative, and helpful if you want it to rank well.

Use Outranking AI writing and optimization platform to create high-quality content designed to rank in Google. Here’s how you can generate a 2000+ words post in under 10 minutes:


These are links from other websites back to yours, and they’re what Google uses to determine how popular your website is. If you have lots of high-quality inbound links pointing at your site, then Google sees this as a sign that people like what you do and want more of it, so it will rank you higher in the search results.

Using Outranking, you can find internal inbound links that can help your new content rank faster.

Social media

Facebook and Twitter might be what most people think of when they hear the term “social media.” While these are certainly important, there are many other platforms that can help you build an audience online, such as Instagram, Pinterest, Tumblr, and LinkedIn. The more active you are on these platforms, the more likely it is that people will find and share your content.

Website speed

How fast does your website load? Google measures this when determining where to rank websites in their search results. The faster the better, so make sure you’re optimizing images and using caching plugins if possible.

What is a direct search on Google?

Direct search

Unlike direct traffic, “direct search” means that a user searches directly for you using a search engine, such as by Googling your business name. It’s important to understand what direct search traffic is and how it can impact your site.

This contrasts with organic searches. If customers are searching directly for you, this means you’ve done well in building your brand.

What are some ways to increase direct traffic?

There are three main strategies that you can use to drive more people directly to your website: improving the user experience, increasing the frequency of visits, and ensuring that what visitors find makes them want to come back.

The first step is to improve the user experience on your website. Make sure that it’s easy for people to find what they’re looking for and navigate around. If they can’t easily find what they need, they’ll leave. Also, make sure that all of your content is high-quality and up to date.

The second step is to increase the frequency of visits. This means getting your website in front of people as often as possible. There are a number of ways to do this, including promoting it on social media, advertising it offline, and making sure that it’s included in search engine results pages (SERPs).

The third step is making readers want to come back. This means having content that people enjoy reading and sharing with their friends. It also means having a good reputation so users recommend your site to others. If you’re not sure what kind of content will appeal to your audience, try asking them what topics they’re interested in reading about.

Building direct traffic can coincide with building other types of traffic. Remember that it’s not only about getting website visitors but more importantly retaining customers.

There are many factors that contribute to a successful online marketing campaign, and driving traffic to your site is one of the most important. However, what’s even more crucial is making sure that the people who visit your website are actually engaged. You can drive all the traffic in the world to your site, but if it’s not relevant or engaging, they’re going to leave.

Why is my direct traffic so high?

Maybe you have a loyal following who always visit your website directly, or maybe you’ve been running some successful marketing campaigns that have driven traffic straight to your site. If you find that most of your direct traffic is coming from paid campaigns, take a look at your conversion rates and make sure you’re targeting the right people.

If you’re lacking traffic from organic searches, make sure your website is optimized for SEO and is providing value to your visitors.

Direct traffic composition

Remember that multiple types of visits are considered direct traffic:

  • Bookmarked links
  • Directly typing in URLs
  • Links from offline documents (such as PDFs)
  • Links from emails and other apps
  • Links from HTTPS websites

When you look at your direct traffic, consider how your marketing efforts might be influencing this (such as links in white papers or email campaigns). To understand the HTTPS traffic, see the next section.

Direct traffic and HTTPS

Hypertext Transfer Protocol Secure (HTTPS) is a method of securely transmitting website traffic. You can check if this is being used by looking at the page you’re on and checking if it begins with “https://”.

Because this uses encryption, links from websites that use HTTPS often are counted as direct traffic.

Direct traffic spam

Some methods of driving traffic, such as buying traffic or generating spam links, can actually hurt your blog’s ranking and visibility.

Google Analytics (which is free) can show you where your website visitors are coming from, what pages they’re visiting, and how long they’re staying on your site. If you see a sudden spike in traffic from an unknown source, it could be a sign that you’re being targeted by spammers.

Bottom line

If you want to increase your website’s visibility, increasing your direct web traffic is important too. What this entails will vary from site to site and from company to company, but the general idea behind it remains the same. Target people who are already actively looking for what you have to offer instead of waiting around for them to come to find you.

If you are looking to increase your organic traffic, try Outranking for free to create search-engine-optimized content that performs.