Tone of Writing: A Complete Guide With Examples

Types of Writing Jobs 32 Different Types of Writer You Might Want to Become
Types of Writing Jobs: 32 Different Types of Writer You Might Want to Become
December 11, 2021
10 Techniques for Creating Your Best Long-Form Content in 2022
10 Techniques for Creating Your Best Long-Form Content in 2022
December 14, 2021
Show all
Tone of Writing Complete Guide to the Types of Tone in Writing, Tone Conversion, and Examples

Tone of Writing Complete Guide to the Types of Tone in Writing, Tone Conversion, and Examples

The tone of writing is the manner in which something has been written. It can be described as having a certain feeling or mood and it often reflects the writer’s point of view. The tone of writing may create an overall impression that influences how people feel about what they read, whether positively or negatively.

There are many different types of tone in writing—such as authoritative, questioning, or argumentative—but which one should you use? And how do these affect how your readers feel?

Here’s our guide to the most common tones for writing. When you use Outranking, you can have our AI write text with a particular tone of voice, or you can have it automatically rewrite sections to change the tone. See the end of this article to learn how.

What is the definition of tone of writing?

A tone of writing shows an author’s attitude or intent. Tone is the essence of the voice, which is how a writer conveys their thoughts to the reader. Tone can be found through specific words, phrases, and sentence structures.

Tone is a significant element in writing. Tone can be conveyed through diction, syntax, viewpoint, composition, and theme. The tone of the author’s language is easy to detect because it has an impact on how the reader perceives what they are reading or listening to.

What are the importance and purpose of tone of writing?

image4 4

Tone is the overall feeling that a piece of writing conveys. Tone can be positive, negative, or neutral. The selected tone can impact how readers interpret what is written and what they think about the subject. It can also affect how people perceive a writer and their work.

When writing, an author has to consider what they want their audience to feel. The purpose of tone is not only to convey facts and information but also to elicit emotions from your reader through persuasion. A writer must be careful in choosing which kind of emotion or persuasive element works best for them and what type of relationship it creates with their readership.

Tone can build a connection between reader and writer by eliciting an emotional response; you should make sure that your message is credible to your audience.

The tone of writing is an important part of the content marketing strategy. Content marketers should use it to influence readers and convince them that they are on their side, even if the content is not meant to be a sales pitch or ad campaign.

The tone should be used as an emotional motivator so that the reader will want to read further and share your content with others.

What are the 9 most important and common types of tone?

1. Appreciative

An appreciative tone is usually used when the writer has just finished something that they really enjoyed or were impressed by. The appreciation of a piece might be experienced differently depending on what the reader first saw in it, but an appreciative tone should always come across as honest and genuine. An appreciative tone can show that the writer not only enjoyed something but can also show their gratitude.

Examples of sentences with an appreciative tone include:

– I loved your essay!

– That’s amazing; you’re so talented!

2. Cautionary

A cautionary tone is typically used when something potentially dangerous or negative might happen. This type of tone uses harsh language and treats its subject very seriously. A cautionary tone often comes with warnings, which are usually accompanied by phrases like “be careful” or “watch out.”

Examples of sentences with a cautionary tone include:

– Be careful driving in this area without your seatbelt on!

– Watch out for that crazy driver who just pulled out into traffic.

3. Diplomatic

A diplomatic tone is notably used in communications between countries and for other international relationships. A diplomatic tone usually has a cautious undertone to it, as the writer doesn’t want to make any assumptions; they instead show that they are open-minded. The voices in this type of writing often have a detached quality that makes them sound formal and sometimes even distant from what is being discussed.

Examples of sentences with a diplomatic tone include:

– It’s still unclear if we can trust these guys.

– Some people may struggle to believe what you’re saying.

4. Direct

A direct tone is usually used in writing when the writer directly expresses what they are thinking. The text is written with a straightforward attitude without any sugar-coating or careful phrasing.

Examples of sentences with a direct tone include:

– Your essay was very short!

– This problem is difficult to solve.

10x your content production

Empowering writers, not replacing them.

5. Enthusiastic

An enthusiastic tone is typically used in writing when the writer is excited about something. The tone is often inviting and welcoming, even if it’s not quite clear why they are excited. Sentences might use exclamations like “Awesome!” An enthusiastic tone can also involve repetition of words for emphasis, such as using phrases like “Wow, wow, wow!”

Examples of sentences with an enthusiastic tone include:

– I know you’re up to this challenge!

– You must try their tacos—no way there’s anything better than these.

6. Informative

An informative tone is generally used in writing when the writer wants to impart knowledge about something. The information might be obtained through research or experience, but it’s usually clear that this type of communication is not personal opinion or speculation on the subject matter. Sentences with an informative tone are typically objective and factual, with little-to-no use of emotionality.

Examples of sentences with an informative tone include:

– You should avoid drinking alcohol within six hours before taking your medicine because it will interfere with its effectiveness.- Aloe vera is a popular plant in many countries, and it has been used as an important medicinal ingredient throughout the world.

7. Inspirational

An inspirational tone is often used when somebody needs encouragement and support. Inspirational writing typically focuses on encouraging people to follow their dreams and find strength in themselves. The tone of an inspirational piece of writing is typically positive with a sense of hope, optimism, or inspiration for the future that can help motivate others into taking risks.

Examples of sentences with an inspirational tone include:

– I know you’re committed to this project! Good luck with it!

– Keep fighting your hardest; never give up!

8. Thoughtful

A thoughtful tone is often used in writing when the writer expresses their feelings of caring about something. This type of tone focuses on an individual’s thoughts and emotions, rather than their actions.

Examples of sentences with a thoughtful tone include:

– She told me that she loved me.

– I care about your success, so I think you should take this seriously.

9. Witty

Witty writing often uses humor to make a point. A witty tone is typically more informal than an authoritative tone and can express playfulness or annoyance. This type of voice would fit well in blog posts, personal stories, or other writings that take place within the writer’s own life.

Examples of sentences with a witty tone include:

– The thing about this job is that it’s not what you expect after you get hired!

– My mom suggested I write about my experience. She doesn’t even know what my experience was!

150+ types of tones and examples

image2 6


Some people might find this tone funny or silly, while others may conclude that it is inappropriate depending on the topic. The absurdity of a sentence can help express frustration in an otherwise serious situation by using humor.

Examples of sentences with an absurd tone include:

– It’s just incredible how much money we made today! I hope we broke even.

– Wow, look at all these hungry mosquitoes hovering around me!


An accusatory tone is used to express anger or irritation. This type of writing often appears in an article when someone feels wronged by another person, company, or group.

Examples of sentences with an accusatory tone include:

– If you are too lazy to do your job properly, then I don’t want you working for me anymore!

– You’re not nearly as important as you think you are!


An acerbic tone is often used when the writer feels anger towards somebody or something. The writing can also be harsh and critical of topics that are not serious in nature. Acerbic writing tends to use sarcasm, irony, bitterness, cynicism, and scornfulness rather than just straightforward criticism to make their point clear.

Examples of sentences with an acerbic tone include:

– You’re the only thing holding me back.

– I can’t believe they wouldn’t refund my five bucks!


An admiring tone often appears in writing when people are expressing their admiration, respect, or love for something or someone. The tone can take different forms, from being complimentary to being entertaining. Sentences in an admiring tone usually have a positive connotation.

Examples of sentences with an admiring tone include:

– I love your work!

– This beautiful dress looks amazing on you!


An aggressive tone is often used when somebody feels like they are in an argument or confrontation. It can be found in sentences that express anger, frustration, and other negative emotions. This type of writing might also contain threats to the person being talked about, as well as warnings for how they should behave in future encounters with the writer.

Examples of sentences with an aggressive tone include:

– You better tell your boss where you’re going next time!

– Just stay away from me.


An aggrieved tone can be defined as showing bitterness, anger, resentment, or disappointment. The writer might also incorporate words such as “sorry” and “regret.” The tone is typically harsh.

Examples of sentences with an aggrieved tone include:

– I’m sorry you feel that way.

– I regret to say that I’m not going anywhere.


An altruistic tone is often used when people are trying to emphasize the struggles of another individual or group. An altruistic tone shows empathy and understanding for others, without making them feel bad about themselves. An altruistic tone appears most frequently when someone needs encouragement or help.

Examples of sentences with an altruistic tone include:

– You’re not alone; there are thousands just like you who have gone through this same struggle!

– I struggled after my divorce, but now I’m happier than ever before; you’ll get there too. I’m here for you.


An ambivalent tone is the opposite of a passionate tone. It usually appears in writing when people are expressing their lack of enthusiasm. This type of sentence typically has a negative connotation as it suggests that somebody does not like or care about the subject, nor do they want them to continue the conversation.

Examples of sentences with an ambivalent tone include:

– I don’t know if I can make it to dinner tonight.

– I don’t have much to say about him.


An amused tone is used in writing when the writer thinks something is humorous. The tone may be sympathetic or mocking, but it’s usually not very serious. Amused sentences typically have an informal and conversational style that reflects a sense of playfulness.

Examples of sentences with an amused tone include:

– I know how you feel about homework.

– Let’s just laugh at this together. 


An angry tone is typically used when the writer wants to convey a sense of frustration or outrage. It can take different forms, such as passive-aggressive, defensive, or sarcastic. Think about how strong your anger is; if that’s what you want people reading your writing to feel, then perhaps an angry tone is appropriate in this situation.

Examples of sentences with an angry tone include:

– I’m so mad right now!

– You need more than just luck—that won’t help you win this competition.


An animated tone is typically used in writing to express the writer’s excitement for something. For example, a sentence with an animated tone would be appropriate when telling somebody about how their favorite sports team won a big game or when giving them exciting news about someone they love. Sentences in an animated voice often include words such as “amazing” and “incredible.”

Examples of sentences with an animated tone include:

– Did you see that dunk?

– I can’t believe it’s been ten years since we started dating!


An apathetic tone is typically used when the writer feels that they are not motivated to do something. It can be seen in someone who does not care about what is happening to someone else or has given up on their own efforts.

Examples of sentences with an apathetic tone include:

– I guess you’re out of luck today.

– I tried my best, but there’s nothing I can do for you.


An apologetic tone is similar to a humble tone. Apologetic writing usually appears when the writer feels regretful or embarrassed about something they have done or said that has caused harm to somebody else. An apologetic tone is sincere and doesn’t seek an apology from the other party.

Examples of sentences with an apologetic tone include:

– I’m sorry if I offended you with my choice of words. I didn’t mean anything bad at all!

– I’m really sorry about this.


An ardent tone is typically used when people are expressing their strong feelings towards something or someone. The tone often comes across as passionate and emotional, with sentences usually having a warm or positive connotation. An ardent tone could be found in writing that discusses any topic where the writer strongly supports a particular viewpoint, such as in politics or religion.

Examples of sentences with an ardent tone include:

– I really think the party is on the right track.

– You’re not guilty until proven guilty!


An arrogant tone is typically used when the writer feels superior to other people. Arrogant writing often displays condescension and dismissal of others. Sentences with an arrogant tone tend to be critical or belittling towards the reader or subject.

Examples of sentences using an arrogant tone include:

– I’m not enjoying myself tonight because you’re here.

– You probably couldn’t even find the way home from your own driveway.


An assertive tone is usually used in writing when the writer is trying to make a strong point. An assertive tone can be seen as bossy or demanding, but it also means that the author knows what they are talking about and has confidence in their opinion. Sentences with an assertive tone often have confident statements like “I know.”

Examples of sentences with an assertive tone include:

– We need to book soon if we want this place for our wedding ceremony.

– I know I’ll never wear those shoes again!


An awestruck tone is usually used when the writer is describing something that impresses them. An awestruck tone can be blissfully romantic. Awestruck writing speaks more to emotions than logic. It often takes on a naïve quality and describes people who are feeling thrilled about what they see.

Examples of sentences with an awestruck tone include:

– The sky was absolutely beautiful.

–  I am so amazed by his singing.


A belligerent tone is typically used when a writer wants to express anger or irritation. This type of tone is often aggressive and can be frightening, depending on the circumstances. It often means that someone is expressing their thoughts as if they were screaming at somebody else. Writing with a belligerent tone might include swear words.

Examples of sentences with a belligerent tone include:

– This blog article was so inaccurate!

– You’re going down now!


A benevolent tone is often used to express sentiments of love, affection, and appreciation. This type of writing focuses on helping others. Sentences with a benevolent tone might include phrases like “for you” because they reflect an offer of assistance.

Examples of sentences with a benevolent tone include:

– I found this marvelous video for you about birds!

– You look wonderful today!


A bitter tone is typically used when somebody has been hurt or let down. This can be shown in many ways, such as sarcasm or mocking the person that had wronged them. The tone is usually a negative one, with a focus on pain rather than positivity.

Examples of sentences with a bitter tone include:

– I was so excited to have dinner at my favorite restaurant, only for you to steal my seat!

– If he doesn’t give me back what’s mine, he’ll regret it.


The tone of callous writing tends to be cold, harsh, and without sympathy. The tone can also show aggression or anger. Callous sentences are usually negative in nature with the writer expressing something offensive about the subject.

Examples of sentences with a callous tone include:

– That’s disgusting!

– I hate this place!


A candid tone is typically used when the writer is speaking about something they are not completely sure about. A candid sentence has a non-judgmental or neutral stance towards whatever it discusses, making the reader feel safe and accepted.

Examples of sentences with a candid tone include:

– I know you’ve been feeling terrible lately, but don’t lose hope yet!

– I’m not even sure how that works. Are you?


A caustic tone is negative and bitter. It usually appears when the writer has an issue with something or somebody that they are discussing. A caustic tone can be very sharp in its delivery of sarcasm, insults, and harsh words—anything to make the point clear, even if it hurts someone’s feelings. It can also be used as humor.

Pankil Shah
Pankil Shah
Pankil is a CEO, marketer, and avid trekker who loves his Golden Retriever almost as much as he loves beating his competitors. If he's not found strategizing for Outranking, you can find him on a mountain, planning his next move while his furry companion patiently waits for him to throw a stick. You can find Pankil on Linkedin