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What Is Technical SEO and Why Is It Important?

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What is Technical SEO? A Guide To Get You Started

Technical SEO is a massive and ever-changing field, but it can be difficult to get started. This article will provide the basics of what technical SEO means and how you can apply those fundamentals to your website. Technical SEO can seem like a complex idea because it includes many different methods, tools, and excellent practices that help create an optimized website.

This guide will go over everything you need to know about Technical SEO. Let’s get started and learn some of the best practices for creating an optimized website.

What is Technical SEO?

Technical SEO is the process of optimizing your website so that it can be found and ranked by search engines. This involves making sure that your website is accessible to crawlers, that your pages are properly indexed, and that your site architecture is sound. Technical SEO also includes optimizing your site architecture, your URL structure, your XML sitemaps, and more.

The Benefits of Technical SEO

Technical SEO can be difficult and time-consuming. There is a lot of information that you need to know about the best practices for technical search engine optimization.

The benefits are worth it though; your website will become more visible on search engine results pages, which will increase traffic and exposure to your website’s products or services.

It also gives you a chance at ranking higher in organic searches without spending money on paid ads or other marketing campaigns for the same exposure as well as the added benefit of having a better website.

How to Do Technical SEO on Your Website? [Technical SEO Guide]

Optimize your Robots.txt file for Search Engine Optimization

If you want to do technical SEO on your website, one of the first things you need to do is optimize your Robots.txt file. This file tells search engines what they can and can’t crawl on your website.

Here are some tips on how to optimize your Robots.txt file:

  • Do not use robots.txt to block pages from search engines
  • Use robots.txt to tell search engines not to crawl some parts of your website that aren’t visible to the public
  • Use robots.txt to tell search engines not to crawl your thank you page
  • Use robots.txt to tell search engines not to crawl duplicate content on your website

By optimizing your Robots.txt file, you’re helping search engines index your website more effectively, and it will also help you rank higher in the search results.

Optimize your Site’s URL structure

Your URL structure can be one of your most powerful on-page SEO tools. It’s a signal to both users and search engines about what your pages are about. A well-optimized URL structure can help your pages rank higher in search results and can make it easier for users to navigate your website.

Optimize your Site's URL structure

Here are a few tips for optimizing your URL structure:

  • Use keyword-rich URLs: Include relevant keywords in your URLs to signal to search engines what your pages are about.
  • Keep your URLs short and sweet: Long, complicated URLs are often an indication of low-quality pages. Keep your URLs short and to the point.
  • Use hyphens to separate words: Search engines often have trouble deciphering words that are run together. Use hyphens to separate words in your URLs.
  • Avoid using dynamic URLs: Dynamic URLs, which often contain characters such as & and? can be difficult for both users and search engines to understand. If possible, use static URLs.

Check your navigation and website structure (Site architecture)

If you want to do technical SEO on your website, the first thing you need to check is your navigation and website structure. Make sure all your pages are properly linked and that there are no broken links. You should also check your sitemap and ensure that all your pages are included in it. Once you’ve done that, you can move on to the next step.

navigation and website structure - Outranking

Add breadcrumb menus

Breadcrumb menus are a great way to help your visitors navigate your website, and they can also be a great help for technical SEO.

Breadcrumb menus are typically located at the top of a page, and they provide a link back to the previous page in the hierarchy. This is helpful for both users and search engines, as it allows them to easily find their way back to the home page or other pages on your site.

What is Technical SEO? A Guide To Get You Started

In order to add a breadcrumb menu to your website, you will need to edit your site’s code. Luckily, there are plenty of tutorials and articles online that can show you how to do this. Once you have added a breadcrumb menu to your website, be sure to test it out to make sure it is working properly. You can do this by using a tool like Google’s Webmaster Tools.

Add schema markup

Adding schema markup to your website is a great way to improve your technical SEO. Schema markup is code that aids search engines understand the content on your website. By adding schema markup to your website, you can improve your website’s search engine ranking and click-through rate.

Adding schema markup to your website

Add structured data to your homepage

Adding structured data to your homepage is one of the most important technical SEO tasks that you can do. Structured data helps search engines understand what type of content you create which can result in better search results. Here are some tips on how to add structured data to your homepage:

  • Use a structured data markup tool to generate the code for your structured data.
  • Add the code to your homepage, using the appropriate tag.
  • Test your code to make sure it is valid.
  • Submit your website to Google Search Console.

Adding structured data to your website is relatively easy. You can use a tool like Google’s Structured Data Markup Helper to generate the code for your structured data. Once you have the code, you must add it to your website’s HTML.

Optimize your 404 Page redirects

If you want to do technical SEO on your website, one of the things you need to optimize is your 404-page redirects. A 404 page is what your visitors see when they try to access a page that doesn’t exist on your website. If you have a lot of 404 pages, it can hurt your website’s SEO.

Optimize your 404 Page redirects

Here are some tips on how to optimize your 404-page redirects:

  • Use a redirect plugin: A redirect plugin will help you redirect your 404 pages to the right pages.
  • Set up a custom 404 page: A custom 404 page will help you show your visitors where they can find the right page.
  • Add a search box to your 404 page: A search box will help your visitors find the right page on your website.
  • Add a link to your sitemap on your 404 page: A link to your sitemap will help your visitors find the right page on your website.

Optimize your XML Sitemap

One of the most important things you can do to improve your website’s SEO is to optimize your XML sitemap. Your XML sitemap is a file that tells search engines about the structure of your website and the pages on it. By optimizing your XML sitemap, you can help search engines find and index your pages more effectively.

Optimize your XML Sitemap

Here are some tips for optimizing your XML sitemap:

  • Make sure your sitemap is well-formed and valid.
  • Include all of the important pages on your website.
  • Use proper formatting and syntax.
  • Include accurate and up-to-date information.
  • Make sure your sitemap is accessible to search engines.

By following these tips, you can help improve your website’s SEO and make it easier for search engines to find and index your pages.

Add SSL to your website

Adding SSL to your website is a simple and effective way to improve your search engine optimization. By encrypting communication between your website and your user’s web browsers, you can improve your website’s security and earn the trust of your visitors.

Add SSL to your website

Once you’ve added SSL to your website, you’ll need to make sure that all of your pages are being served over HTTPS. You can do this by setting up a redirect from HTTP to HTTPS, or by updating any links on your website that point to HTTP pages. Most website hosts offer a free SSL certificate when you host with them.

Improve your website speed

Slow website speed is a ranking factor for Google, and it’s also something that frustrates your website visitors.

Improve your website speed

There are a number of ways you can improve your website speed, including:

  • Optimize your images by reducing their file size
  • Minimize the number of plugins you use
  • Use a caching plugin
  • Minify your CSS and JavaScript files
  • Use a content delivery network (CDN)

Implementing even a few of these tips can make a big difference in your website’s speed.

Make your website mobile friendly

A mobile-friendly website does not only increase your site’s traffic, but it also helps the user experience. If you want to make sure your website is friendly for mobile users, there are a few things you can do:

  • Use a responsive design: This means that your website will automatically adjust to fit the screen size of the device it is being viewed on.
  • Use large font sizes: Mobile users should be able to read your content without having to zoom in.
  • Use short paragraphs: Mobile users are likely to be reading your content on the go, so make sure it is easy to scan.
  • Use images: Images can help break up your content and make it more visually appealing.

Following these tips, you can make sure your website is mobile-friendly and accessible for all users.

Maximize crawl budget and rate

One of the most important aspects of technical SEO is the crawl budget and crawl rate. The crawl budget is the number of pages that a search engine will crawl on your website in a given time period. The crawl rate is the speed at which a search engine crawls your website.

You can maximize your crawl budget and rate by doing the following:

  • Use a sitemap to help the search engine find all the pages on your website.
  • Use robots.txt to tell the search engine which pages it should and shouldn’t crawl.
  • Use canonical tags to avoid duplicate content issues.
  • Use redirects wisely to avoid redirect chains.
  • Use proper 404 pages to avoid soft 404 errors.

By following these tips, you can help the search engine crawl your website more efficiently and thus improve your website’s SEO.

Add Noindex to pages with repeated content

Noindex tags tell search engines not to index a certain page on your site. This is useful for pages with repeated content, such as product pages with the same description. You can also add Noindex tags to pages through your site’s robots.txt file.

Add Noindex to pages with repeated content

Adding Noindex tags to pages with repeated content is a good way to make sure your site is as search engine friendly as possible.

How to measure your technical SEO? [technical SEO best practices and tips]

Check your page load speed

One of the most important technical SEO best practices is to check your page load speed. A slow loading page can negatively impact your website’s search engine ranking. You can use Google’s PageSpeed Insights tool to check your page load speed. The tool will give you a report that includes suggestions on how to improve your page load speed.

Analyze your page speed score

Check your indexed pages

If you want to check your technical SEO, one of the first things you should do is check your indexed pages. You can do this by going to Google and typing in “site:yourdomain.com”. If you see a lot of pages listed, that’s a good sign. If you only see a few, or if some of the pages are from strange places, that could be an indication that your technical SEO needs some work.

Check your indexed pages

Check for crawl errors

One of the most important technical SEO best practices is to check for crawl errors. This can be done using Google Search Console. Crawl errors occur when a search engine is unable to reach or crawl a page on your website. This can happen for a number of reasons, such as:

  • The page is blocked by robots.txt
  • The page is not indexable
  • The page is not mobile-friendly
  • The page has a 404 error

If you find that there are crawl errors on your website, it’s important to fix them as soon as possible. This will help ensure that your website is accessible to search engines and that your pages can be indexed and ranked.

Check for mobile friendliness

One of the most important aspects of technical SEO is making sure your website is mobile-friendly. In fact, Google’s Mobile-First Indexing initiative is designed to give mobile users the best possible experience when they visit a website.

There are a few ways to check if your website is mobile-friendly. First, you can use Google’s Mobile-Friendly Test tool. This tool will analyze your website and tell you if there are any problems with it.

Another way to check for mobile friendliness is to look at your website’s design. If your website is designed to be responsive, then it will adjust to different screen sizes. This means that your website will look good on both desktop and mobile devices.

If you find that your website is not mobile-friendly, then you should take steps to fix the problem. This could involve changing your website’s design or optimizing your website’s code. By making your website more mobile-friendly, you can improve your technical SEO and give users a better experience.

Check any potential website page issues in the Google search console

If you want to improve your website’s ranking in Google searches, you need to make sure that there aren’t any potential website page issues that could be holding you back. One way to do this is to check Google Search Console for any errors or warnings.

Here’s how to do it:

  • Go to Google Search Console and sign in with your Google account.
  • Select the website that you want to check.
  • In the left-hand sidebar, click on “Crawl” and then “Crawl Errors.”

Here, you’ll see any errors that Google has found while crawling your website. If you see any, make sure to fix them as soon as possible.

You can also click on “Security Issues” to see if there are any potential security issues with your website. If you see any, make sure to fix them as soon as possible. By following these steps, you can make sure that there aren’t any potential issues with your website that could be holding you back from ranking higher in Google searches.

Technical SEO Tools

Google Search Console – website traffic and performance tool

If you want to track your website’s traffic and performance, Google Search Console is a great tool to use. You can see how much organic traffic your site is getting, what keywords people are using to find your site, and how your site is performing in terms of speed and mobile-friendliness.

Moz – domain analysis tool

Moz is a great tool for domain analysis. It’s useful for understanding the competitive landscape, keyword research, and link building.

Moz - domain analysis tool

Moz’s Domain Analysis Tool is an extremely valuable resource for any marketer looking to improve their SEO. It provides a variety of metrics, including search engine visibility and page authority. Additionally, the tool can help you see how your site stacks up against your competitors.

FAQ about what is technical SEO

Do I have to technically optimize my website?

No, you don’t have to technically optimize your website for SEO purposes, but it will help your website rank higher in search engine results pages (SERPs). Technical SEO includes optimizing your website’s code, structure, and content for search engines. By optimizing your website for search engines, you can improve your website’s crawl ability, indexability, and ranking.

Will technical SEO help my business?

Technical SEO can be extremely beneficial for businesses of all sizes. By ensuring that your website is optimized for search engines, you can improve your visibility, attract more traffic and generate more leads and sales. Technical SEO can also help to improve your website’s usability and user experience, making it more likely that visitors will stay on your site and convert into customers.

When will I see results from the technical SEO?

You will start to see results from your technical SEO efforts as soon as you start to implement them. However, it can take some time for your rankings to improve and for the search engines to really take notice of your site. Just keep at it and don’t give up!

Can I learn and Develop a technical SEO strategy for my sites?

Yes, you can learn and develop a technical SEO strategy for your sites. However, it will require some effort and time on your part.

Can I do the technical aspects of site optimization myself?

Yes, you can do the technical aspects of site optimization yourself. However, it is advisable to hire a professional SEO company to do it for you. This is because a professional SEO company has the experience and expertise to do it properly.

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