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Content marketing

January 3, 2022
How to Use Pillar Pages and Topic Clusters to Create an Easy Content Marketing Strategy (and Boost SEO)

How to Use Pillar Pages and Topic Clusters to Create an Easy Content Marketing Strategy (and Boost SEO)

If you are working on the structure of your website, you may want to try setting up a pillar page or a few pillar posts. Whether you want a better user experience or an SEO boost, a pillar page will guide you to an easy content marketing strategy to achieve both.  Trying to understand pillars and topic clusters may leave you asking, what are the benefits of a pillar page? The benefit is simple. Your site structure and content will […]
December 17, 2021
Why Great Content Doesn't Always Rank Well, Even with a Killer Keyword

Why Great Content Doesn’t Always Rank Well, Even with a Killer Keyword

True or false: Great content is always going to grab the top spot on Google. That’s a bit of an unfair question, since “great content” is subjective. It also depends on who (or what) you ask: your readers or the Google search algorithm. What is the definition of great content, anyway? We answered this in a recent blog post, How is the Definition of Quality SEO Content Changing?, but note that the standard is always evolving. The truth is that […]