If you are one of those people who struggle with creating optimized content then the SEO Writing Checker Tool can provide insights on how your article could be improved so it’s more readable and well-written for readers.

Content writing is a craft that requires many different skillsets. It takes time and effort to be able to write optimally, but this tool will help you by analyzing your content for length, flow, readability, and overall quality.

These SEO Writing Checkers will help you identify areas in your writing where it needs improvement, make edits so they are easier for the reader to follow, flow better into one another or longer when needed

What is an SEO writing checker, and on-page content optimizer?

An SEO writing checker is a tool that analyzes web content to ensure that it is optimized for search engines. It can help you improve your content by pointing out areas that need improvements, such as NLP terms, intent, images, keyword density, meta tags, links, and other on-page SEO factors.

SEO writing checkers help website owners and editors optimize their content for search engines. By analyzing the user engagement signals that Google collects, these tools help editors create comprehensive and accessible articles that satisfy users. In addition, SEO writing checkers can help identify potential issues with a page’s title tags, meta descriptions, header tags, and images.

SEO writing checkers offer a real-time content optimization and analysis tool. They help editors become an authority on their niche topics. The tool scans your content and provides live feedback on how to improve it for better ranking in SERPs.

What is real-time content analysis or on-page analysis?

Real-time content analysis is the process of analyzing web content or page as it is being created. This includes identifying and addressing potential issues with the content, such as poor grammar, style, or structure, and making sure that the content is optimized for search engine ranking.

The features do you need in SEO content analysis tools? (Content Optimization Toolkit)

Scoring of on-page SEO factors

There are a lot of different on-page SEO factors that can affect your website’s ranking. To make things easier, SEO content analysis tools usually score these factors on a scale of 1-100. The higher the score, the better.

Here are some of the most important on-page SEO factors that you should look for in a content analysis tool:

Keyword density:

This is the percentage of times a keyword appears on a page compared to the total number of words on the page. A higher keyword density means that the keyword is being used more often, which can help improve your website’s ranking for that keyword.

Meta tags:

These are the tags that appear in the head section of a web page. They provide information about the page, such as the page title and keywords. A content analysis tool should be able to check for proper use of meta tags, as well as missing or duplicate tags.

Alt text:

This is the text that appears when an image can’t be displayed. It’s important to have alt text for your images, as it can help improve your website’s ranking for relevant keywords.

Page load time:

This is the amount of time it takes for a web page to load. A content analysis tool (like Google Page Speed Insights) should be able to check for slow-loading pages and provide suggestions for how to improve them.

Topics and Keywords optimization

There are many factors that go into SEO content analysis, but there are three key features that you should look for in any tool you use:

• The ability to research and find the right keywords for your content.
• The ability to analyze your competition to see what they’re doing right.
• The ability to track your progress over time.

If you can find a tool that has all three of these features, you’ll be well on your way to optimizing your content for search engines.

Optimization for internal linking

Internal linking is another feature that you might want to consider when looking for SEO content analysis tools. It is one of the important on-page SEO optimization practices that still work. By ensuring that your website’s internal linking structure is optimized, you can help improve your website’s overall SEO and visibility.

Optimization for readability

When you’re optimizing your content for readability, there are a few key features to look for in content analysis tools. Here are a few things to keep in mind:

1. The tool should be able to analyze the readability of your content. This includes things like sentence length, word choice, and overall clarity.
2. The tool should be able to give you suggestions for how to improve the readability of your content. This might include things like using simpler words, breaking up long paragraphs, and adding subheadings.

Questions and Feature snippet optimization

When you are looking for an SEO content analysis tool, you need a tool that can help you optimize your content for specific keywords in order to win snippets on search engines. Outranking helps out here using AI to automatically answer to rank for featured snippets and questions

Best Tools for checking SEO writing or On-page Content Optimization and Analysis

Outranking

Outranking your competition is a critical part of any SEO strategy. Unfortunately, most of the tools (Frase, Marketmuse, SurferSEO, etc) lack good on-page optimization guidance compared to Outranking. You might want to read this in-depth feature comparison of Outranking, Frase, SurferSEO, and Marketmuse for more insights.

Though these tools are great for identifying potential areas of improvement for off-page optimization, they lack the ability to provide real-time on-page optimization guidance. This is a major shortcoming, as on-page optimization is one of the most important aspects of SEO. Without it, your website will not rank as high as it could.

Outranking uses the Google NLP engine to extract entities and provide clustering of topics. It also provides mapping and usage for NLP terms across 20 competing web pages. This information can be used to improve SEO writing and on-page content optimization for both new and existing content on your site.

Real-time factors that affect Outranking’s SEO score:

• Title (keywords use and title length)
• Meta Description (keywords use and description length)
• SEO H1 Tag (keywords use and H1 tag length)
• Sections H2 and H3 (number of sections, NLP terms, and keywords use)
• Featured Snippet (number of snippets, keywords use)
• Content Depth (word count, number of sentences, readability score)
• Keywords and Topics (NLP topics and keywords use)
• Links (number of internal and external links)
• URL (length of the URL, keywords use)
• Images (number of images, keywords use in alt text)

Pros

• Outranking is an intuitive and easy-to-use interface and its features are suitable for both SEO content beginners and professionals
• SERP-guided analysis and content writing
• Advanced SEO content optimization
• AI wizard
• SEO title, meta description, and blog outline generator
• Basic keywords research and Semrush integration for more advanced keywords research
• Outranking has step-by-step instructions to help you create new content and also optimize your existing content
• You can share documents with your content and SEO team
• Awesome customer service and onboarding videos

Cons

• Outranking’s s free plan comes with limited AI characters
• With so many features, you may be confused. Thankfully, there are numerous FAQs and resources available.

Here is a step-by-step video on optimizing your content using outranking

Don’t forget to Register for content accelerator Free course with Outranking. Let’s show you how to outrank your competitors.

SurferSEO

If you want to optimize your blog post based on keyword density, SurferSEO is another tool out there. It’s quick and easy to use, and it gives you a lot of valuable insights into how you can improve your content. However, it is very basic and does not give the right on-page optimization guidance.

SurferSEO content audit tool that can help you to identify and fix your content issues. If you fall behind because of your content length, partial keyword density in headings, or keyword stuffing, Surfer’s site audit tool will tell you exactly how to handle it and improve your positions.

Pros

• Shows optimization score
• Basic content optimization
• Content Editor
• User friendly
• Basic keywords research

Cons

• Lacks advanced content optimization feature
• Emphasis more on keyword density than proper on-page SEO

Frase

While Frase is a good comprehensive topic optimization tool, its on-page optimization is basic and not as good as some of the other options available.

You can use Frase to either optimize existing content or any new content that you are planning to publish. It will help you identify keywords that you may be missing and also show you where you can make improvements to your on-page SEO.

Pros

• Good for basic NLP terms optimization
• Basic blog outline and content brief generator
• Beginner friendly

Cons

• No AI wizard features
• Lacks advanced content optimization capabilities
• Not so friendly customer service

Clearscope

Clearscope is a cloud-based tool that provides real-time feedback on your content, helping you to identify and fix any issues related to missing keywords.

No doubt, Clearscope can help you build winning content briefs and outlines and optimize your content, however, it does not offer Advanced SEO content generation and optimization features like Outranking. It only offers basic content topic optimization.

Pros

• Basic content Outlining
• Beginner-friendly interface
• Basic content optimization

Cons

• Focuses on many times to use your keyword in content which is frowned upon by Google
• Expensive pricing for fewer and lesser robust features
• Limited integrations to work with.
• slow customer response time

Marketmuse

Marketmuse is an AI-driven content optimization tool that analyzes your content and compares it to the best content on the web. It then gives you recommendations on how to improve your content to make it more SEO friendly by adding keywords that are missing.

Pros

• NLP terms
• Basic article optimization and competition analysis
• 15 queries per month free plan

Cons

• Lack of feature updates for a while
• Focuses on how many times focus keywords appear on a content
• Lacks advanced content optimization feature
• Lacks document sharing
• No AI wizard
• Very expensive

Marketmuse is a real-time text editor that grades your work with a content score and gives you feedback on the quality of your writing.

While it is not for beginners who need content optimization guidance, it can be a great tool for more experienced writers looking to improve their skills. 

If we compare Outranking vs Frase vs Marketmuse, and other Outranking competitors, we will come to the conclusion that Outrankign is the most advanced tool.

What are the benefits of using an SEO writing checker or Website Content analysis tool?

To check for errors in content

Using an SEO writing checker or content analysis tool can help you identify errors in your content so that you can fix them before publishing. This can help improve your chances of ranking well in search engines and avoid potential penalties. Here is an example from Outranking AI content Optimization Tool.

To ensure that content is readable and easy to understand

One of the benefits of using an SEO writing checker or Content analysis tool is to ensure that content is readable and easy to understand. This is important for both your readers and search engines, as they will be able to index your content more easily if it is well-written.

To improve the search engine ranking of a website

If you want your website to rank well in search engine results pages (SERPs), you need to make sure that your content is high quality and keyword-rich. However, writing quality content can be a challenge, especially if you’re not a natural writer.

SEO writing checker or content analysis tool can come in handy. These tools can help you to improve the quality of your content and make sure that it is optimized for your target keywords. In turn, this can help to improve your website’s search engine ranking.

To reduce the amount of time needed to edit content

SEO writing checker or Content analysis tools can help reduce the amount of time needed to edit content, improve the quality of your writing, and ensure that your content is keyword-rich and optimized for search engines.

To make sure your content performs predictably

If you’re serious about your website’s SEO and want to ensure that your content is effective, you should consider using Outranking SEO writing checker or content analysis tool (Register for content accelerator Free course with Outranking).

These tools can help you predict how well your content will perform in Google search results, and can also help you identify any potential problems that could impact your website’s ranking and help you fix them.

How to use Outranking’s On-page optimization or SEO writing checker tool?

Outranking On-page optimization or SEO writing checker tool is used to help you improve your website’s ranking in search engine results pages (SERPs). The tool analyzes your web page’s content and provides recommendations on how to improve your page’s SEO. Outranking also allows you to compare your page’s SEO with that of your competitors.

Watch this video to see how you can properly optimize your content for ranking using Outranking SEO writing checker tool.

Common pitfalls to avoid when choosing the best SEO writing checker

Not all optimization bots are created equal or work well

There are a lot of different optimization bots out there, and not all of them are created equal. Here are a few common pitfalls to avoid when choosing the best SEO writing checker for your needs:

1. Make sure the tool you choose can actually check for all the SEO elements you’re interested in. Some bots are better at checking for certain elements than others.
2. Make sure the SEO writing checker you choose is easy to use and understand. The last thing you want is to waste time trying to figure out how to use a complicated bot.

By avoiding these common pitfalls, you’ll be able to choose the best SEO writing checker for your needs. Take a look at this comparison to know which works best for SEO optimization.

Be wary of free tools

There are a lot of free writing checkers available online, but be wary of them. Many of them are inaccurate and can give you false results. If you’re serious about improving your writing, it’s worth investing in a paid tool.

Check for plagiarism

One of the most common pitfalls is choosing a checker that does not check for plagiarism. This can be a huge problem because if you are not careful, you could end up with a lot of duplicate content on your website.

Consider the user interface

When choosing an SEO writing checker, it’s important to consider the user interface. Some checkers can be difficult to use and navigate, which can make the process of checking your writing more time-consuming and frustrating.

Additionally, some checkers may not provide clear explanations of why a certain error was flagged, which can make it difficult to learn from your mistakes. To avoid these pitfalls, take some time to try out different writing checkers and find one that is easy and intuitive to use.

Outranking has an easy-to-follow workflow that lets you create an SEO-optimized article in a few minutes without hassle, just by clicking “Next”. It is very user-friendly with tooltips to guide you through the whole process.

Chuck the tools that use the density of keywords as a ranking factor

As an SEO writer, you want to make sure that your content is keyword-rich, but you also don’t want to stuff your keywords in so much that it sounds unnatural. So, how can you tell if you’re using too many keywords?

One common pitfall is using a tool that relies on the density of keywords as a ranking factor. However, this is not an accurate measure of how well your content is optimized. According to Seoroundtable, keyword density is not a Google ranking factor.

A better way to gauge the effectiveness of your keyword usage is to look at the overall context of your content. Does it read naturally? Are your keywords used in a way that makes sense in the context of your sentence?

If you’re not sure, ask a friend or colleague to read your content and give you their feedback. Or, you can use a tool like Google AdWords Keyword Planner to help you find the right keywords for your content.