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What is an SEO Slug Benefits of Creating Friendly URLs for Your Website

What is the perfect SEO slug for your blog posts? How to create friendly URLs for your website? It can be hard work to create a search engine-optimized blog post URL/slug in order to get noticed by search engine crawlers and become more visible online.

This article will give you all the information on creating an SEO Slug including what they are and how to use them.

What is an SEO Slug (URL slug)?

An SEO slug is the name of your web page or post that you see in the browser’s address bar. The URL slug is everything after the domain name and before the first question mark (?). For example, the SEO slug for this blog post is “what-is-an-seo-slug”. By keeping your URL slugs short and sweet, you make it easier for people to remember them and share them. Plus, shorter URLs rank better in Google search results.

How to create an SEO Slug?

An SEO slug is one of the on-page SEO optimization indicators Google uses to determine what a page is about. Here is everything there is to know about creating good, workable, and effective SEO slugs.

Include your target keyword in the SEO slug

SEO slugs are a unique way to identify your content on search engines. Including your target keyword in the slug helps you rank for that word and makes it more likely that people will find your content when they’re looking for information related to that topic.

Include your target keyword in the SEO slug

Create a user-friendly SEO slug

User-friendly slugs can be extremely helpful in ranking for specific keywords because they are one of the indicators that Google uses to determine what a page is about. To create a good slug, start by thinking about what keyword(s) you want to target. Next, choose one or more words from that keyword(s) that describe your topic well.

Create a user-friendly SEO slug

The image above is also an example of a user-friendly SEO slug as it tells the user what the page is all about.

Keep your SEO slug short

Keep your slugs short and easy to remember. Try to include only 1-3 words in your slug, and make sure the word(s) you choose are actually relevant to the topic of your content. This will help people who are looking for information on a specific topic find your article easily.

Keep your SEO slug short

If you decide to change the slug of an existing post, you should add 301 Redirections (to redirect the old URL to New URL). This will ensure that users who have bookmarked or linked to the old URL will be automatically redirected to the new one.

Separate the words with dashes

When creating a URL, it is important to separate the words with dashes. This will make the URL easier on the eye and also follow Google’s recommendation.

This is what I mean: “what-is-an-seo-slug”

Why is creating an optimized SEO slug for your website important?

Creating an optimized SEO slug for your website is important. Let us find out why creating an SEO slug is so critical and what can happen to your rankings if you don’t do it properly.

The SEO slug tells users about your page content

The SEO slug is the short, concise, and keyword-rich URL of your page. It tells users what the page is about and can help them determine if the content is relevant to their search. It’s important to create an optimized slug because it will help you improve your visibility in search engine results pages (SERPs) and also help users navigate your site properly by knowing what it is all about.

The SEO slug helps Google with site indexing

The slug is an indicator of what a page is about. This is important because it helps Google and other search engines determine how to index your website pages. The slug should be keyword rich and accurately reflect the topic of the page. Additionally, optimizing your website for SEO purposes will help you rank higher in search engine results pages.

The SEO slug helps your page ranking

The SEO slug helps Google determine what your page is about and can help you optimize your page for better search engine results. An optimized SEO slug is the unique identifier for a website on search engines. It’s important to create a slug that accurately reflects your website’s title, content, and target audience.

Tools to help you write an optimized SEO slug

1. Outranking – SEO slug suggestion and optimization tool

Outranking is a robust SEO AI content writing and Slug Suggestion and Optimization Tool is a helpful tool that helps you create an optimized slug for your website. By using this tool, you can suggest potential slugs for your site based on the keywords you’re targeting, and then optimize them to improve your website’s SEO ranking.

Outranking - SEO slug suggestion and optimization tool
Higest frequeacy keywords in URL suggestion - Outranking

When someone visits your website, Google (and other search engines) looks at the page title, meta description, and other elements of the page to determine how well it’s been optimized. By creating an optimized slug, you can make sure that your page title and meta description are both relevant and useful to search engine users. This will help improve your website’s ranking on the search engine results pages (SERPs).

Additionally, by optimizing your slug, you’ll be able to improve click-through rates (CTRs) for any ads or content that uses that slug. This will increase revenue from those ads or content pieces since people will be more likely to click through them if they’re looking for what they expected.

Overall, using Outranking SEO Slug Suggestions is a great way to ensure that your website is performing as best as possible in Google searches. It’ll also help you attract new visitors who are looking for information about the keywords that you’re targeting.

2. Yoast SEO – SEO slug optimization assessment tool

Yoast SEO is a popular WordPress SEO content optimization tool that helps you suggest keyword density, title tag, meta description, and Robots.txt file for your website. While it helps you ensure the length and target keywords are captured in your slug, it does not automatically create an optimized SEO slug, as Outranking does. Yoast is just a basic WordPress content optimization tool.

3. SEO Quake – SEO slug creation and optimization tool

SEOquake is a free plugin that you can install in your browser (Mozilla Firefox, Google Chrome, Opera) which provides organic research data. It currently has a database of over 9 million domains and offers information such as the page rank, backlinks, Alexa rank, and social media shares for each site.

SEO Quake - SEO slug creation and optimization tool

Although SEOquake is not an ideal content optimization tool, it does offer some very useful features. For example, the plugin provides an SEO audit, Keyword Density report, Internal/External Link analysis, and social metrics. Additionally, it can be helpful to see how your website compares to the competition. However, the plugin does not help to create or optimize slugs.

FAQ about what is an SEO slug

Is an SEO slug the same as URL?

The URL is the entire web address for a given page. It includes the domain name and everything in between. To see this in action, let’s review an example from a previous Outranking guide to Guest posting: In this image, the entire address:

SEO Slug

https://www.outranking.io/guest-post-in-seo/ is considered the URL. The last element, circled in red, is the slug – or, the text after the domain name that helps identify the specific page you’re looking at.

Will an optimized SEO slug help my rankings?

Having an optimized slug can help improve your rankings in search engine results pages (SERPS). An SEO slug helps you better track and identify your pages across different platforms, including Google, Bing, and Yahoo.

By creating an SEO slug that accurately reflects the content on your site, you can ensure that visitors are able to find what they’re looking for quickly and easily.

How long should an SEO slug be?

The slug, which is the text after the / in a URL, should be around 50-60 characters long. This is because it helps people and search engines understand what a page is about. Having a short slug will help make sure that your page appears in SERPs.

Outranking is an AI content writing platform that helps to research, write, and optimize web content. Request a free trial here: https://apps.outranking.io/signup