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What is SEO Data and Why is Checking Your SEO Data Important?

What is SEO data?

SEO data refers to the information and metrics collected about a website’s organic search performance. This data can track, measure, and analyze a site’s SEO progress and effectiveness.

There are two main types of SEO data: on-page data and off-page data. On-page data refers to the factors on your website that can affect your ranking, such as title tags, meta descriptions, and keyword density. Off-page data relates to the factors outside of your website that can affect your ranking, such as inbound links and social media engagement.

SEO data is important because it allows you to track your progress over time and make changes as needed to improve your ranking. Without accurate and up-to-date SEO data, it would be difficult to know if your efforts are paying off or if you need to adjust your strategy.

Types of SEO website data

Organic traffic

Organic traffic is the traffic that comes to your website from unpaid or “natural” search results. This means that people have found your website by searching for it on a search engine like Google, Yahoo!, or Bing.

There are a number of ways to measure organic traffic. The most common is through the use of web analytics tools such as Ahrefs.

example of organic traffic in ahrefs

Organic traffic is important because it is one of the main indicators of how well your website is performing in terms of SEO (Search Engine Optimization). If you have a high volume of organic traffic, it means that your website is ranking well for certain keywords and phrases, which can lead to increased visibility and more visitors coming to your site.


An impression is made each time a webpage appears in a Google search result. The impressions rate is the number of impressions divided by the number of clicks on that result. While it’s an important metric, it’s important to remember that when analyzing this result, you should always pair it up with the CTR.

To check your website’s impressions, you can use a tool like Google Analytics.

Organic rankings

Organic rankings are based on unpaid, natural, and algorithmic search results. They are the web page listings that most closely match the user’s search query.

There are a few ways to track organic rankings. One is to use a tool like Google Search Console, which is free to use. Another is to use a tool like Moz or Ahrefs.

example of organic rankings in ahrefs

Organic rankings are important because they are the most visible and often clicked on on the search results. They can also lead to increased traffic and brand awareness for your website.

Keyword monthly search volume

The keyword monthly search volume is the number of times a keyword is searched on Google every month.

example of keyword monthly search volume in ahrefs

To find the keyword monthly search volume, you can use a tool like Google Keyword Planner or Ahrefs.

The keyword monthly search volume can be used to help you understand how popular a certain keyword is.

Number of backlinks

The number of backlinks in SEO is the number of times your website has been linked to other websites. This is also sometimes referred to as the “link popularity” of your website.

To check the number of backlinks you have, you can use a tool like Ahrefs which will give you more detailed information about your backlinks including the anchor text used, the PageRank of the linking page, and more.

example of number of backlinks in ahrefs

The number of backlinks is one factor that search engines use when determining how high to rank your website in their search results. In general, the more backlinks you have, the higher your website will rank. However, it’s not just the quantity of backlinks that’s important, but also the quality. A link from a high-quality website (such as an authoritative news site or major company) will carry more weight than a link from a low-quality site (such as a directory or blog comment).

Number of referring domains

The number of referring domains is the number of unique websites that are linking to your website. This is an important metric because it shows how popular your website is and how much authority it has.

The more referring domains you have, the more likely people are to find your website, and the more traffic you will get.

example of number of referring domains in ahrefs

There are a few ways to increase the number of referring domains:

  • Submit your website to directories
  • Create high-quality content that other people will want to link to
  • Reach out to other websites and ask them for links

Page speed

Page speed is the measure of how fast a web page loads. As conversion rates fall by 4.42% for every extra second that takes for your page to load, it is important to optimize your website speed because it affects the user experience and conversion rates.

There are a number of tools that can be used to measure page speed, including Google’s PageSpeed Insights and Pingdom.

Page speed is important because it affects the user experience and conversion rates.

How to use SEO data to improve your business?

Check the search volume of keywords to target your branding

Search volume data can help you understand how popular a given keyword is.

There are a number of ways to check the search volume of your targeted keywords. The most common is through a keyword research tool like Google Keyword Planner or Moz Keyword Explorer.

Once you have checked the search volume for your target keywords, you can use this data to improve your business in a number of ways.

For example, you could use it to:

  • Choose new keywords to target
  • Optimize your website for better ranking in search engines
  • Create more relevant and targeted content

Select your keywords and create a strategy

Select your keywords and create a strategy based on the stages of the buyer’s journey. Identify the keywords that people are most likely to use at each stage of the buying process, and target them accordingly.

There are a few methods you can use to select your keywords, including:

  • Brainstorming: This involves coming up with as many keywords as possible that are relevant to your business.
  • Researching: Once you have a list of potential keywords, you can research them further to see how popular they are and how much competition there is for them.
  • Analyzing your competition: Take a look at what keywords your competitors are targeting and try to select ones that you think you can rank for.
  • Using keyword research tools: There are various tools available online that can help you generate keyword ideas and track metrics such as search volume and competition level.

Perform competitor analysis to better understand your competitors

Competitor analysis is the process of analyzing your competitors to understand their strengths and weaknesses, and how they are positioned in the market. This information can be used to improve your own business strategies.

There are a few steps you can take to perform competitor analysis:

  • Research your competitors online. Look at their websites, social media accounts, and any other online presence they have.
  • See what others are saying about them. Look for reviews, testimonials, and press coverage.
  • Analyze their backlink profile. This will give you insight into where you might want to focus your link-building strategy.
  • Compare your own business against theirs, i.e. content gap, ranking for different keywords, etc. This will help you identify areas where you can improve or differentiate yourself from them.

Engage in link building for higher brand awareness

Link building is the process of acquiring links from other relevant websites to your own.

Link building is a fundamental part of any SEO strategy, as it is one of the main signals that search engines take into account when ranking websites.

Link building can be extremely beneficial for your website, as it can help to increase your brand awareness and visibility, improve your search engine rankings, and drive traffic to your site.

There are a number of ways to build links to your website. Some common methods include guest blogging, directory submissions, and social media outreach.

How to analyze your organic search engine optimization data?

Check your website speed

Checking your website speed is important because the website speed can affect your website’s SEO ranking as well as the user experience. Google’s PageSpeed Insights tool is a great way to measure the page load time of your website. A fast-loading website is crucial for both aspects.

A good website speed is one that loads quickly and smoothly for visitors. It should be free of lags and glitches, and it should load all content within a few seconds.

Check your visibility on search engines

The visibility score is based on the CTR (click-through rate) and shows the number of keywords for which your site appears in the top 100 results and how high up on the page your site appears.

You can use different tools to check your website’s visibility score, such as Google Search Console, Semrush, Moz, etc.

Audit your images

AIt is important to audit your images to make sure they are optimized for SEO. This means checking the file size, making sure the alt text is filled out, and making sure the images are relevant to the page.

The file size of an image can be reduced by using photo editing software to optimize the image for the web.

When naming your image files, be sure to use keywords that accurately describe the subject matter of the image.

ALT text is used by search engines to index images, so it’s important to include keywords in your ALT text that accurately describe the subject matter of the image. When auditing your images, make sure to check that you use relevant descriptions.

Analyze your URLs

Analyzing your URLs is important because it can help you fix any issues that may be present. You can use Google’s free inspection tool to do this. The inspection tool will allow you to see the different issues that are associated with your URL, including, but not limited to, crawl errors, security issues, and page speed.

What should you focus on when analyzing your URLs:

  • Check the length of your URLs– A good rule of thumb is to keep them under 100 characters.
  • Make sure your URLs are relevant to your topic– This will help with both click-through rates and SEO rankings.
  • Check if you use keyword-rich URLs– This can also help with click-through rates and SEO rankings.
  • Check if you used some special characters in your URLs – These can make your URL difficult to read and could potentially hurt your click-through rate.

Analyze your website content

There are a variety of reasons to analyze your website content. First and foremost, analyzing your website content will help you increase its traffic. Secondly, analyzing your website content can help improve it. Thirdly, analyzing your website content will help you make sure that it is of high quality. Finally, analyzing your website content will help you make sure that it is relevant and valuable.

Here are a few things that you should check when analyzing your website content:

  • Check your website’s traffic statistics. This will give you an idea of how much traffic your site is getting, where it’s coming from, and what pages are being viewed the most.
  • Use a keyword research tool to find out which keywords are being used to find your site. This will give you an idea of what terms people are using to find your site, and how popular those keywords are.
  • Check your website’s search engine rankings. This will give you an idea of where your site ranks in the search engines for various keywords.

Analyze your backlinks

Backlinks are links that point to your website from other websites. They are also sometimes called “inbound links” or “incoming links.” Backlinks are important because they help search engines understand how popular your website is. The more backlinks your website has, the more likely it is to rank high in search engine results pages (SERPs).

There are a few different ways to check for backlinks. One way is to use a tool like Moz’s Open Site Explorer. With this tool, you can enter a URL and see all the backlinks pointing to that URL. You can also see other information like the PageRank of the linking page, the anchor text used, and whether the link is do-follow or no-follow.

Once you have a list of backlinks, you’ll want to analyze them to see if they’re helping or hurting your SEO efforts. To do this, you can use a tool like Ahrefs. With this tool, you can get detailed information about each one, including things like PageRank and anchor text.

Check your internal links

Internal links are important for two main reasons:

  • They help search engines understand your website’s structure and hierarchy.
  • They can help improve your website’s overall link juice (i.e., the power or authority that your website has in search engine rankings).

There are a few ways that you can check your internal links. One way is to use a tool like Screaming Frog, which will crawl your website and give you a list of all the internal links it finds. Another way is to manually check each page of your website for links pointing to other pages on your site.

Tools that will help you check your SEO data

1. Ahrefs – link and keyword research tool

Ahrefs is a tool that offers users information about their website’s link and keyword performance. This can be incredibly useful for understanding how you stack up against your competitors, and for finding keywords that you may not have considered before. Tailoring your content approach based on what your competitors are doing is essential in order to rank higher in SERP.

ahrefs keyword research tool example

2. Semrush – keyword research tool

Semrush is a keyword research tool that allows you to compare your site’s performance and ranking to similar websites. You can see how many organic keywords you are ranking for, what those keywords are, and how your website compares to other websites. Additionally, Semrush offers domain analysis which allows you to see how your organic keywords are performing and rank against other websites.

check analytics and report results for your targeted keyword with semrush

3. Google Search Console – website performance tracking tool

You can use Google Search Console to find out which keywords are bringing people to your site and whether those keywords are driving traffic that converts into leads or sales.

It also allows you to see how well your website is performing in search results, so you can make changes if needed to improve your ranking.

Additionally, Google Search Console provides insights into any crawl errors that may be present on your website so you can fix them and ensure Google can properly index all of your pages.

what is seo data - check out google search console to track your data

FAQ about SEO data

What SEO data do I need to score to retain as many customers as possible?

The key to retaining as many customers is being able to offer the best value for your money. That being said, you should focus on the whole SEO data, as every part of the data is connected to each other.

How can I benefit from tracking my organic traffic in my SEO data?

By tracking your organic traffic, you can gain a better understanding of what the users are looking for from your site and make changes to improve the user experience. You will likely see an increase in organic traffic when you make changes to your site.

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