fbpx

What Is an SEO Copywriter? A Comprehensive Guide

What is Technical SEO? A Guide To Get You Started
What Is Technical SEO and Why Is It Important?
August 15, 2022
What Is An SEO Audit and Why Is It Important for Your SEO
What Is an SEO Audit and Why Is It Important for Your SEO
August 16, 2022

An SEO copywriter is a specialized type of writer who creates content that is optimized for search engine visibility. SEO copywriting involves the use of keywords and other tactics to ensure that your content appears as high as possible on search engine results pages (SERPs).

An SEO copywriter is responsible for doing keyword research, outline, SEO content brief creation, SERP analysis, title, description, and other on-page optimization.

Which skills should an SEO copywriter have?

To paraphrase David Ogilvy: “An SEO copywriter needs to be both a killer and a poet. Killer: to kill bad things that happen in the internet world. Poet: someone who creates words with meaning.”

Understand keyword and search intent

One of the most important skills that an SEO copywriter should have is understanding keywords and search intent. This means that they should be able to research and understand the words and phrases that people are using to search for products or services like yours and then craft content that meets the searcher’s needs.

Understand the target audience

An SEO copywriter should have a deep understanding of the target audience. They should know what kind of content will resonate with them and what kind of language will appeal to them. They should also have a good understanding of the different stages of the buyer’s journey and what kind of content is appropriate for each stage.

Strong writing skills

An SEO copywriter should have strong content writing skills. They should be able to write persuasive, interesting, and error-free copies. In addition, they should have a good understanding of grammar, spelling, and punctuation. They should also be able to write in a variety of styles, depending on the audience they are writing for.

Creative thinking

Creative thinking is one of the most important skills an SEO copywriter can have. They need to be able to come up with new and fresh ideas that will capture the attention of their audience. They also need to be able to think outside the box and come up with new ways to market their products or services.

Research and analyzing skills

An SEO copywriter should have excellent research and analytical skills. They should be able to understand the client’s business, their target audience, and the competition. They should also be able to identify the key points that need to be communicated and the best way to do so.

Strong search engine optimization skills

If you’re a copywriter who wants to specialize in SEO, there are a few skills you’ll need to master. First and foremost, you’ll need to have strong search engine optimization skills. This means knowing how to research and use keywords effectively, as well as how to write compelling copy that will rank well on search engine results pages. You’ll also need to be well-versed in other aspects of digital marketing, such as social media marketing and email marketing. And of course, it helps to have a strong understanding of the latest trends in SEO.

Bonus: Knows how to work with AI and SEO tools

AI content generators and SEO tools provide tremendous help to copywriters. These tools save both time and money, provide deeper insight into the target audience, target relevant keywords and phrases, and provide relevant SEO content.

Why is hiring an SEO copywriter beneficial for your business?

An SEO copywriter perfectly targets your audience

An SEO copywriter understands how to perfectly target your audience through the use of keywords, phrases, and other tools. This ensures that your message is communicated clearly and effectively to those who are most likely to be interested in your product or service.

An SEO copywriter perfectly captures your product or service

If you’re looking to improve your website’s ranking on search engines, then you need to make sure that your website’s content is well-optimized. This is where hiring an SEO copywriter can be beneficial for your business. An SEO copywriter is a professional who specializes in creating content that is optimized for search engines. This means that they know how to use the right keywords and phrases in your content so that your website will rank higher on search engine results pages.

Not only will an SEO copywriter help you to improve your website’s ranking on search engines, but they can also help to improve your website’s overall quality. This is because SEO copywriters are experienced in creating high-quality, engaging content. This means that your website’s visitors will be more likely to stick around and take action on your website. So, if you’re looking to improve your website’s ranking on search engines and improve your website’s overall quality, then hiring an SEO copywriter is a great option for you.

An SEO copywriter will boost your website rankings and drive sales

If you’re running a business, you know that ranking high in search engine results is essential for driving sales. And one of the best ways to improve your website’s ranking is to hire an SEO copywriter.

An SEO copywriter is a specialist who understands how to write copy that is both keyword-rich and informative, two essential elements for improving your website’s ranking. In addition, an SEO copywriter can help you create compelling meta descriptions and title tags, both of which are essential for driving clicks to your website.

Overall, hiring an SEO copywriter is a great way to boost your website’s ranking and drive sales. So if you’re looking to take your business to the next level, be sure to invest in an SEO copywriter.

An SEO copywriter takes a data-driven approach to increase exposure for your brand

An SEO copywriter is a specialist who understands how to use data to increase exposure for your brand. They take a data-driven approach in copywriting, which means that they use data to determine which keywords and phrases to use in order to get your website to rank higher on search engine results pages (SERPs). This increased visibility can lead to more traffic and more customers for your business.

How to become an SEO copywriter?

SEO copywriters must be persuasive so that they can convince readers to take action, and also analytical so that they can target the right audience. However, there are some other important things to focus on if you want to become a successful SEO copywriter.

Be exceptionally good in the English language

In order to be a successful SEO copywriter, you must be an exceptionally good English speaker. This includes grammar, spelling, and punctuation. This is because you will need to read and understand all of the copywriting material that is given to you. Additionally, if you are able to write well in English, it will show clients that you are competent and qualified for the job.

Learn the basics of SEO and how it works

If you want to become an SEO copywriter, it’s important to understand the basics of SEO and how it works. SEO is short for search engine optimization, and it’s the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs).

There are a number of factors that can affect a website’s SEO, including the quality and quantity of the content, the website’s structure and design, the website’s authority and popularity, and the keywords that are used.

To improve a website’s SEO, a copywriter can do things like research and target keywords, optimize the website’s title and meta tags, create quality content, and build links to the website.

By understanding the basics of SEO and how it works, you can become an SEO copywriter and help improve a website’s visibility and ranking on search engine results pages.

Gain SEO writing skills and best practices

If you want to become an SEO copywriter, gaining the necessary skills and best practices is essential. Here are some things you can do to become an SEO copywriter:

  • Learn about SEO. This includes understanding how search engines work, what people search for, and how to write content that is both keyword-rich and informative.
  • Study copywriting. This means learning how to write effective headlines, persuasive copy, and calls to action.
  • Familiarize yourself with the different types of content that can be used for SEO purposes, such as blog posts, articles, web pages, and product descriptions.
  • Keep up with the latest trends in SEO. This includes understanding how to use metadata, optimizing for voice search, and using rich snippets.
  • Get experience. This can be done by writing SEO content for your own website or blog, or by working with an SEO agency or company.

Invest into products like Outranking to write SEO content using AI

If you want to become an SEO copywriter, one of the best things you can do is to invest in products like Outranking. Outranking is an AI-powered tool that can help you write SEO content faster and more efficiently. With Outranking, you can get help with keyword research, content optimization, and more.

How much do SEO copywriters in the US earn?

SEO copywriters in the United States earn an average salary of $52,000 per year. Salaries for SEO copywriters can range from $40,000 to $100,000 per year, depending on experience and location.

Tools that SEO copywriters use

1. Outranking – copywriting SEO tool

One tool that can help you with this is Outranking.

Outranking is an AI-powered SEO copywriting tool that uses the latest advancements in AI frameworks, GPT-3 and NLP, to help you generate great content at scale in less time. It does this by taking your topic and extracting all of the relevant data points, then helping you craft a well-written article around those points. The information that Outranking provides can be very useful when you’re trying to determine which keywords and phrases to use in your own content.

2. Grammarly – grammar checker tool

Grammarly is a popular grammar checker tool that many SEO copywriters use. It can help you identify and correct grammar mistakes in your writing.

grammarly grammar checker tool for copywriters

3. Answer The Public – social listening tool

Answer The Public is a great tool for understanding what people are searching for online. It’s especially useful for SEO copywriters, as it can help you to understand the needs and wants of your target audience.

question keywords example to use in your page content with answer the public

With Answer The Public, you can enter a keyword or phrase and see a list of related questions that people are searching for. This is a great way to get ideas for blog posts, articles, or even product descriptions.

FAQ about what is an SEO copywriter.

Is becoming an SEO copywriter a good career choice?

There are a few things to consider when deciding if becoming an SEO copywriter is a good career choice for you. First, do you have strong writing skills? SEO copywriting requires excellent writing skills in order to create content that is both keyword-rich and engaging. Secondly, are you interested in learning about search engine optimization? If you’re not interested in learning about SEO, then becoming an SEO copywriter probably isn’t the right career choice for you. Finally, are you comfortable working with clients? SEO copywriting often requires working with clients to understand their needs and goals.

If you have strong writing skills and are interested in learning about SEO, then becoming an SEO copywriter could be a good career choice for you.

Where can I work as an SEO copywriter?

There are many places where you can work as an SEO copywriter. You can work for a company that specializes in SEO, for a marketing agency, or for a variety of businesses that need help with their online presence. You can also work freelance, which gives you the flexibility to choose your own clients and projects.

How much should I charge per word as an SEO copywriter?

This is a question that many SEO copywriters get asked, and there is no one-size-fits-all answer. Depending on your level of experience, the length of the project, the topic, and the client’s budget, you can charge anywhere from $0.01 to $0.50 per word. Generally speaking, the more experienced you are, the more you can charge. For example, a beginner SEO copywriter might charge $0.10 per word, while a more experienced copywriter could charge $0.50 per word.

Outranking
Outranking
Outranking is an AI content writing platform that helps to research, write, and optimize web content. Request a free trial here: https://apps.outranking.io/signup