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If everything revolved solely around keywords, most SEOs would have found a hack to game the search engine and find a path to riches.
Times have changed – searching just isn’t the same as it used to be 5 years ago, let alone last year. With so many people generating a ton of content every day using AI, Google has made it a priority to filter out the low-quality stuff from its search results. With these changing times and tech advancements, the tools you use to optimize content for SEO also need some upgrading.
We evaluated over 21 tools for SEO content optimization and narrowed it down to the top 8 best SEO tools currently available. This post provides an in-depth look into each one – the good and the bad – along with some key tips along the way. Let’s get started!
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Optimized content from an SEO angle is comprehensive, original, engaging, and answers all of the questions users have about a topic. It includes optimized page titles, headlines, HTML tags, meta descriptions, internal links, external links, alt text, and anchor text.
An SEO content optimization tool is a software that helps marketers and content creators improve their content by providing insights and suggestions to tailor their content to better rank on search engines. They use machine learning technology to analyze content and provide suggestions to improve its readability, user intent, and keyword usage.
Marketers trying to gather organic leads or traffic will need an SEO content optimization tool in their arsenal to create an SEO content strategy for predictable content success.
There are many different types of tools for SEO content optimization that can do some or multiple tasks related to optimization. For complete optimization, you are more than likely going to need one or more tools in your arsenal.
There are two main types of content optimization tools you will need to make your content the best it can be:
|Types of Tools|
|On-page Content Optimization||1. When creating new content and you want to make sure your content is optimized before publishing2. When optimizing existing content that isn’t ranking well or ranking at all.|
|Grammar and Tone Optimization||1. All content must go through a grammar and plagiarism check before being published or republished.|
SEO scoring is your secret weapon to outrank competitors. It meticulously examines on-page SEO content elements crucial for ranking. Armed with NLP and keyword density insights, a powerful SEO content optimization tool leaves no stone unturned.
A good SEO content optimization tool will score the content for:
A killer title is your golden ticket to SEO success! Choose an SEO content optimization tool that helps craft titles with high CTR potential, the right keywords, and the perfect length. And don’t forget your meta descriptions -while they might not be heavily scored, they still contribute to the ranking factors.
Great SEO content checkers not only suggest ideal word count and outlines, but also reveal the secret sauce of competing pages: tables, lists, and stats. Boosting your UX to outshine the rest is a must-have feature for 2023. When everyone is using AI content writing for a quick win, the key to standing out above the rest lies in understanding and improving UX for SEO content.
Don’t be a copycat! Google craves fresh, unique content. The right writing checker ensures your content’s originality, setting you apart from the AI-generated masses or constant rewriting of SERP pages. While it’s true that Google seeks comprehensive content, content that does not add any new or unique value won’t rank. Finding the perfect balance of similarity and uniqueness will guarantee predictable SEO content success for your content.
A good SEO content optimization tool will have the best of the best NLP data. It should offer term maps and in-depth topic analysis to keep you ahead of the curve along with mapping keywords with your existing content. Also, look for suggested usage of those NLP terms.
Keyword stuffing is a no-no! Most tools will suggest going after density, which is an old way of optimizing SEO content. Stay away from these tools that suggest how many times a keyword should be used on your page. Instead, focus on fully covering your topic, using keywords that support your content, and defining important terms. A brilliant tool should help you spot any troubling areas when necessary for better ranking.
Don’t skimp on images, videos, or alt tags! The right SEO content optimization tool reveals others’ benchmarks, helping you optimize your media to match – or even exceed – the competition. Of course, you don’t want to go overboard with too many images, but that’s where a good SEO content optimization tool comes in handy. It can help you find that equilibrium between visuals and text for search engines and your audience alike.
Citations and internal links are crucial parts of SEO content. A high-quality optimization tool will suggest anchor text, identify relevant content to link and offer insights on internal and external link numbers. These details can help ensure that your content is not only valuable but easy to navigate.
No one likes gibberish! Understand your audience and craft content with “perfect readability.” Most SEO writing checkers rely on external tools, but your expertise and know-how make all the difference. A good SEO optimization tool will have integrations with popular tools like Grammarly, CopyScape, Google Docs, and WordPress.
Outranking is a powerful tool that can help optimize your content and improve your website’s organic reach. It is one of the most advanced SEO content optimization tools available, with a wide range of features designed to help you achieve predictable content success.
Outranking’s pricing plans start at $49 and go up to $239 for higher plans, with a $7 free trial available. With its advanced features and real-time optimization capabilities, Outranking is the best tool for SEO content optimization, helping you to improve your website’s search engine rankings and attract more organic traffic.
Clearscope is an SEO content optimization tool that focuses only on NLP terms optimization and coverage. Clearscope analysis top 10 results and extracts entities using the IBM Watson engine. It’s easy to use but lacks the advanced on-page SEO content optimization features provided by tools like Outranking. Clearscope is more suited for simple workflows.
Pros of Clearscope:
Cons of Clearscope:
Clearscope pricing for 10 documents starts at $170 which is quite expensive.
Frase is an SEO content writing tool first and an optimization tool second. Frase uses Google NLP entity extraction to suggest SEO content optimization. It offers some additional features for optimization such as semantic terms for an extra charge. Recently, it added some features for content uniqueness as well. Their core optimization algorithm is heavily dependent on NLP terms usages and keyword density much like Clearscope or SurferSEO. It offers other features related to writing and website insights.
Pros of Frase:
Cons of Frase:
Rank Math is a WordPress plugin that helps in optimizing web pages and posts for search engine results pages (SERPs). It provides users with an extensive framework for all the required and recommended actions they should take whenever they optimize their web blog posts and web pages. The plugin offers an easy-to-follow setup wizard and uses a modular framework with high-performance speed, making it a convenient environment to optimize website posts and pages.
However, compared to Outranking, Rank Math is not as comprehensive for SEO content data and analysis of SERPs. Outranking provides more in-depth data analysis and insights into SERPs, making it a more advanced tool for SEO optimization.
Pros of Rank Math:
Cons of Rank Math:
SurferSEO is one of the most known tools out there for ease of use. Surfer evaluates the SERPs and benchmarks a few more factors compared to Clearscope. Surfer’s scoring for SEO content optimization is based on Outlines, NLP terms coverage, and density and title. While Surfer fits into most workflows, it isn’t as thorough for media optimization, internal links, uniqueness and many other important things that Outranking scores content for.
Pros of SurferSEO:
Cons of SurferSEO:
SurferSEO starts at $59/month for 10 documents and goes as high as $239/Month.
MarketMuse is AI-powered content research, content brief, and topic optimization tool. It claims to scan hundreds of pages before creating topic models for coverage and density. Though its curated data goes into great depth, it often falls short as the data isn’t very relevant to the main topic. Marketmuse has a standalone feature for optimizing internal links as well.
Pros of MarketMuse:
Cons of MarketMuse:
Grammarly is an online grammar-checking and proofreading tool that spell-checks users and improves conciseness, tone, word choice, and much more – all as you write and suggests improvements. It can be accessed from any web browser and can be used anywhere. It takes just a few minutes to install and then you can use its free basic package for as long as you need.
Pros of Grammarly:
Cons of Grammarly:
Hemingway Editor is well-known for being free and easy to use with a simple interface to paste your content in and check for readability issues. This is a great option for people who don’t have Grammarly and can afford to spend some additional time copying and pasting content back and forth between different editors. Can’t expect much from a free tool but Hemingway does a great job for its use case.
When it comes to SEO content optimization, you’ve got plenty of tools and platforms to choose from. If you want a tool that does it all, we recommend Outranking AI. Its comprehensive suite of tools helps you with research, writing, and optimization – everything you need to get ahead of the competition.
Outranking AI SEO content optimization platform provides quantitative data on SERP elements, allowing you to optimize your content to match what is working for top-ranking websites. With valuable information on the competition, common threads across top search results, and target keyword usage frequency, you’ll be able to boost your on-page SEO elements and drive more organic traffic to your site.
Outranking’s Related Keyword coverage analytics help you to identify the best keywords to target, while its SERP Analysis tool shows you what’s ranking on the SERP for your chosen keyword. It also provides the minimum, average, and maximum length of the top search results, so you can make sure that your content is as long as necessary to rank well.
With Outranking, you can also explore real-time SERP analytics to see how your content is performing and get internal link suggestions without accessing the CMS, streamlining optimization for faster results.
Consistently, Outranking produces concise, relevant, and factual content that helps you to maximize your ROI on content efforts. With the platform’s granular scoring system for on-page SEO elements, you can optimize your content for the best results without any guesswork.
Sign up for an Outranking account to start enjoying these features and more.