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The [Best] SEO Content Optimization Tool: Platform, Software & Website

Automatic AI Content Brief Tools for SEO Outlines and Optimization
Automatic AI Content Brief Tools for SEO Outlines and Optimization
September 23, 2022
7 Best SEO Content Audit Tools: Types of tools and Use Cases
7 Best SEO Content Audit Tools: Types of Tools and Use Cases
September 24, 2022

It’s not enough for your articles and blogs to be on target with keywords, it has to be perfect at other things too. Your article needs a unique voice and compelling writing style as well as excellent structure, flow, and formatting – anything that makes up good quality SEO-optimized blog posts or web pages is essential for getting traffic from search engines like Google and Bing.

This article will explain SEO content Optimization, some of the best SEO Content Optimization Tools, and why you should use one in addition to other things like how-to guides on SEO content optimization.

What is SEO Content Optimization?

SEO content optimization is the process of making your content more search engine friendly. This includes adding keywords, improving readability, and linking to external and internal sources.

The purpose of SEO content optimization is about making a web page more visible and relevant to search engines. This can be done by improving the title, meta tags, keywords, and body text of the page. The goal is to improve the ranking of the page in search engine results pages (SERPs).

There are many different tools and techniques that can be used to optimize content, but some of the most popular include using keyword research to identify high-traffic keywords, using social media to promote content, and using backlinks to improve link popularity.

The Key Features to Seek in an SEO content Optimization Tools

1. Scoring of on-page SEO elements

An on-page SEO score is a measure of how well a given page conforms to best practices for on-page optimization.

The [Best] SEO Content Optimization Tool: Platform, Software, & Website

While most SEO optimization tools score your content based on the number of times you use your keywords appear in your content, outranking tries to mimic Google ranking algorithms and signals to score your content for the best SEO practices

score onpage seo with outranking

Content quality, keywords, and HTML tags are key players for on-page SEO. Optimizing the quality and structure of content on a page can help improve your website’s ranking in search engine results pages (SERPs).

When looking for an SEO content optimization tool, there are key features you should look for to ensure the tool will be effective. These features include the ability not to rely on keyword density, assess readability, and identify opportunities for improvement.

2. Related terms and semantic terms optimization

The related terms and semantic terms optimization is the process of improving the ranking of a website or a web page in search engine results pages (SERPs) by using semantically related keywords.

The related terms and semantic terms optimization technique works by using semantically related keywords in the content of a website or web page. This helps search engines to better understand the content of the site or page, and consequently, improve its ranking in SERPs.

check for semantic keywords with outranking

Outranking AI Content optimization software relies on a large corpus to create a robust topic model. It can surface topics that other optimization tools miss. It uses its own patented method to create a topic model.

3. Intent or NLP terms coverage

NLP terms coverage is a key feature to look for in an SEO content optimization tool. It allows you to identify the key topics and subtopics related to your target audience, and then optimize your content accordingly.

nlp terms coverage on outranking

For example, Outranking generates the most important NLP terms on any given topic with guidelines on how to optimize your content in line with what is obtainable from the SERPs. Most SEO content optimization tools lack this feature.

4. Sections and content depth optimization

Sections and content depth optimization is the process of improving the organization and structure of your website’s content to make it more easily accessible and relevant to search engines.

heading optimization on outranking

Outranking AI SEO content optimization tools can help optimize content for more reach using semantic and related keywords. By understanding what terms and phrases are being used to find your content, you can make sure your content includes all the semantic terms and keywords related to your focus topic.

optimize your content using outranking

In this way, you can ensure that you’re providing the best possible user experience while also optimizing for search engine visibility. Content depth optimization helps improve your website’s ranking on search engines, makes your content more readable and scannable for your target audience, increases engagement rates, and provides a stellar user experience.

5. Instant scoring based on ranking pages

An SEO content optimization tool that provides instant scoring based on ranking pages is a great way to improve your content and get better search engine results.

check your score with outranking

Outranking AI tool can help you identify areas where your content needs improvement and make changes accordingly. Having a good score can also help you attract more traffic to your site by ranking high on the SERPs.

6. Featured snippet and PAA optimization

A featured snippet is a summary of an answer to a user’s question that is displayed on the SERP, typically above the organic results. It is meant to give the user a quick answer to their question without having to click through to a website.

Outranking SEO content optimization software helps you optimize your content and headings for feature snippets by providing guidelines and answers to questions in your content.

optimize your featured snippet with outranking

When you’re writing a blog post, make sure to answer any relevant questions related to your seed keyword. You can use an Outranking AI content optimization tool to make it easier to rank your content as a featured snippet.

generate q&a for your featured snippet

And finally, include an FAQ section on your website so that Google is more likely to display them as a featured snippet.

7. WordPress and Google doc support

An SEO content optimization tool should have a compatible WordPress plugin and also Google doc integration. WordPress is currently the most popular content management system on the internet, with around 39 percent of websites using it.

Therefore, it is important that the content optimization tool has compatibility with this platform. This compatibility allows for seamless document collaboration between team members, as well as quick and easy updates to content.

8. Inbound and Outbound Internal links suggestions

Internal and external links are an important part of SEO. Outranking AI tool can help you suggest the best article on your site to interlink to by just searching for their keyword.

To configure the internal and external links correctly in Outranking, add your domain name to the Profile tab of the Settings or manually add the domain name to the URL input in the header.

create internal and external links with the suggestions from outranking

What are some of the best SEO Content Optimization tools?

#1. Outranking AI SEO Quality Content Writing and Optimization Tool

Outranking is a company that offers AI-powered writing and research tools to help with SEO. The SERP Analysis tool shows you what’s ranking on the SERP for your keyword of choice, as well as gives you quantitative data, such as the minimum, average, and maximum length of the top search results.

Outranking AI is the #1 SEO content optimization tool because it offers the most granular way of scoring your content for all important on-page SEO elements. From title to content depth, this tool will help you optimize your content for more organic traffic.

Additionally, Outranking AI uses NLP data and questions people ask to create content that meets the search intent. Lastly, this tool also provides internal link suggestions without having to access the CMS.

Features

  • AI-powered factual writing and research tools
  • SERP Analysis tool
  • Minimum, average, and maximum length of top search results
  • Number of images
  • Content depth (the length of the content)
  • Semantic and related keywords
  • Google NLP (content that meets the search intent using NLP data and questions people ask)
  • Internal link suggestions
  • SEO documents or projects
  • Unlimited AI
  • Keywords strategy for small and large websites
  • WordPress plugin
outranking AI SEO optimization software

How Outranking AI SEO Content Optimization Tool works

Outranking is an AI-powered writing and research tool for SEO. Its SERP Analysis tool shows you what’s ranking on the SERP for your keyword of choice.

The tool provides the minimum, average, and maximum length of the top search results. It does the same for the number of images, meta title length, and meta description length. It also provides the H Tags tab, which identifies common threads across all the headings in the top search results

The Keyword Data tab shows the frequency with which your target keyword and related ones are used throughout competitors’ content, revealing important topics to cover and opportunities to stand out.

The Questions tab reveals closely related topics that people ask about, which you could discuss in your content. The Optimize Content for More Organic Traffic tab will optimize your content for more organic traffic. The Score the Most Important On-Page SEO Elements tab will score your content for all important on-page SEO elements.

The Semantic and Related Keywords tab will get the right data to make sure your content includes all the semantic terms and keywords related to your focus Outranking’s SERP Analysis tool shows you what’s ranking on the SERP for your keyword of choice

The tool provides the minimum, average, and maximum length of the top search results for images, meta title length, and meta description length. Knowing what Google deems acceptable and indicative of high-value content can help you set a minimum length and number of images for your own content.

Here is a work-through video on how to use Outranking to optimize your content for better ranking.

Pros

  • Helps you set standards: The SERP Analysis tool gives quantitative data on what Google deems as acceptable and indicative of high-value content.
  • Provides information on length and number of images: You can also find information about the length and number of images in the top search results using the H Tags tab.
  • Shows you threads across all headings: The tabs to the right of the SERP Overview tab provide a wealth of other useful information, such as identifying common threads across all headings in the top search results.
  • Reveals important topics to cover and opportunities to stand out: The Keyword Data tab reveals important topics that you could discuss in your content.
  • Scores the most important on-page SEO elements: The most granular way of scoring your content for all important on-page SEO elements, from title to content depth.
  • Optimizes content for more organic traffic: Content optimization results in more organic traffic reach.
  • Includes semantic and related keywords: Get the right data to make sure your content includes all the semantic terms and keywords related to your focus topic.
  • Increases reach of your content: Using NLP data and questions people ask, you can create content that meets the search intent and covers the topic comprehensively
  • Get insights into your site’s SEO: Outranking provides insights into all the questions on the SERPs that can help create great content.
  • Connect your sitemaps: The platform connects to your sitemaps, automatically getting suggestions to include internal links, saving tons of time.
  • Comprehensive: The platform has a comprehensive range of features for content writing and optimization, including keyword strategy for small websites.
  • Affordable: The platform is affordable with a monthly price of $99/month.
  • Unlimited AI: The platform offers unlimited AI resources to help you write and optimize your content effectively.
  • Integrates with Google Docs and WordPress: Outranking integrates with Google Docs and WordPress, saving you time from having to switch between different tools in your content workflow.
  • Provides detailed keywords strategy: the tool provides a detailed keyword strategy to help you find the best-optimized phrases for your website’s SEO needs
  • Amazing Customer support and a vibrant Facebook group: Support responds in record time and ensures your problems are solved. The Facebook Group is inclusive and allows users to ask questions and provide feedback about the tool.

Cons

  • The $99 per month plan only gives you 10 documents or projects to work with.
  • Not a robust keyword research tool

#2. Clearscope

Clearscope is a comprehensive writing tool that helps people create highly-relevant new content and also refresh old content for optimal ranking. Clearscope stands out from other content optimization tools because of its focus on offering the highest quality recommendations, ridiculously simple-to-use interface, and unique content grading system.

Clearscope: The A++ SEO content optimization platform

Clearscope SEO content optimization tool analyzes your content and provides recommendations on how to improve it. It also offers a competitive analysis feature that lets you see how your content stacks up against the competition.

Pros:

  • Offers insights on how to improve your content
  • Lets you compare your content against the competition
  • Content optimization is done through an AI, so it’s more accurate than most human editors
  • Integrates with Google Docs and WordPress: Clearscope integrates with Google Docs and WordPress, saving you time from having to switch between different tools in your content workflow.
  • Clearscope offers a variety of payment options, including credit card, PayPal, and iTunes

Cons:

  • The free version is very limited
  • No internal linking suggestion
  • No semantic and related keywords suggestion
  • The paid versions are quite expensive
  • Clearscope only uses IBM Watson’s data to provide suggestions, which may not always be accurate or up-to-date.
  • The word count sometimes appears to be off, which could lead to incorrect optimization.
  • Possible keyword stuffing: It is possible to optimize your content in a way that makes it appear as if you are using keywords excessively.

#3. Frase

Frase is a content optimization tool that uses AI and data analytics to gain new insights into Google’s algorithm and what makes content rank high in the SERPs. It helps you focus on content ideation and strategy (i.e. pre-production), rather than on testing and experimentation to ensure that your published content stays optimized (i.e. post-production).

Frase is a content optimization tool that uses AI and data analytics

Frase can be used by anyone, regardless of their experience with SEO. The platform functions just like any other word processor, so you can write your copy directly into the platform.

Additionally, Frase includes SEO guidelines to help you improve your site’s ranking in search engines. There are three pricing plans and an SEO add-on that is affordable for users of any size

Features

  • Google Search Console analytics & insights
  • SEO guidelines with content scoring
  • AI Writer and Document Editor
  • You can create content that meets the search intent

Pros

  • Frase is designed to help you get a bigger ROI on your content marketing efforts.
  • Focuses more on keyword optimization: Gives you insights into what keywords are most important for your topic
  • Uses AI and data analytics: Gains insights into Google’s algorithm and what makes content rank high in the SERPs, so you can beat top-performing content.
  • Focuses on content ideation and strategy (pre-production): Rather than testing and experimentation to ensure that your published content stays optimized (post-production).
  • Includes SEO guidelines: Includes SEO guidelines with content scoring to help you improve your site’s ranking in search engines.
  • Inclusive Facebook Group: The Facebook Group is inclusive and allows users to ask questions and provide feedback about the tool without feeling like they are bothering the developers.

Cons

  • Frase is more of a GPT3 AI writer than an SEO content optimization tool. it is not as advanced and comprehensive as Outranking AI or SurferSEO in this regard.
  • Limited SEO capabilities: The Frase platform does not offer any SEO features – you must buy an additional $35/month add-on to improve your content’s ranking potential.
  • Limited features: Frase has a limited feature set when compared to the other content optimization tools on this list.
  • Limited customer support: If you have any questions or issues with Frase, it may be difficult to get help from their customer support team.

Pricing

  • Three pricing plans: Basic, Team, and Enterprise. Starting at $44.99/mo.
  • SEO add-on: $35/month

#4. Rank Math – WordPress website content optimization tool

Rank Math is a WordPress website content optimization tool that can help improve your SEO ranking by analyzing your content and making suggestions to increase its chance of being top. One of the main features of Rank Math is its ability to use artificial intelligence AI to analyze your content and give you feedback on how well it will rank.

example of rankmath wordpress optimization tool

This feature can be extremely helpful in increasing your chances of reaching the top spot on Google through on-page recommendations but it is not the best tool for that.

Rank Math is a WordPress website content optimization tool that tries to improve your website’s search engine ranking. It does this by fulfilling certain conditions of keyword density, distribution, and readability which are not the best optimization tactics.

This could lead to keyword cannibalization- using the same keywords on more than one page of your website decreases the effectiveness of those keywords for ranking purposes.

Pros

  • Rank Math improves your website’s search engine ranking by fulfilling certain conditions of keyword distribution and readability
  • The plugin is easy to use and includes instructions in the WordPress editor.
  • It also offers acceleration of indexing which makes your content more visible in search engines faster than usual through its instant indexing plugin.
  • You can use it on unlimited websites at no extra charge.
  • Many users are delighted with the speed, performance, and features after switching over from Yoast.
  • Has a free plan as well as two premium plans which start at $59 per year

Cons

  • Rank Math requires a yearly subscription to use its full features on limited sites.
  • It does not automatically scan your content for SEO best practices. You must enter the keyword into the Title, Description, and Keywords fields manually.
  • Rank Math’s premium plans can be expensive.
  • Overuse of keywords may result in penalties: As a rule of thumb, use the most important words and phrases up front, but make sure not to exceed the recommended word/pixel count for these items. If Google changes the length they use for search display, you’re less likely to be affected.

Pricing

  • Rank Math has a free plan as well as two premium plans which start at $59

#5. SurferSEO

SurferSEO is a great tool for SEO professionals and content creators. It helps you evaluate your content, determine the best way to improve it, and get suggestions for optimizing your posts. You can also use SurferSEO to create landing pages and improve your website’s ranking in search engines.

How to Write and Optimize in Surfer Content Editor

SurferSEO helps you rank for several keywords in one piece. It is characterized by simple use, whether by editors or writers. The user interface is easy for editors or writers to use, making it a great tool for optimizing your content.

Features

  • Content optimization tool
  • Artificial intelligence
  • SERP analyzer
  • Suggest URLs for a particular keyword
  • Collect valuable ideas regarding optimization of parts of the content
  • Audit tool to evaluate content
  • Identify opportunities for improvement
  • Chrome Extension
  • Works in WordPress and google docs
  • Content scores and content optimization recommendations

Pros

  • SurferSEO uses artificial intelligence to help you optimize your content but not as advanced as Outranking.
  • Useful for both editors and writers: Simple use makes it easy for editors or writers to use the tool, regardless of their experience level.
  • Provides SERP analyzer, content editor, keyword research, SEO audit, and more.
  • Data-driven content editor model: Takes the guesswork out of manually optimizing your content by showing marketers what’s working for the currently top-performing pages…and then how to outrank them.
  • Allows you to optimize old blog posts for better SEO.
  • Has an integration with both Google Docs and WordPress making it easy to use while writing your content.

Cons

  • Surfer SEO is a complex tool that requires some understanding of how search engines work.
  • Surfer SEO suggests URLs for a particular keyword, which can be annoying and distracting.
  • Once your content has been optimized, the “Content Score” will remain green, even if it violates the optimal terms usage and the number of structural elements.
  • Costs more than other tools: Surfer SEO is more expensive than other content optimization tools.
  • Chrome Extension is limited: The Chrome Extension only allows you to do keyword research for one keyword at a time.

Pricing

  • Basic : $49/month
  • Pro : $99/month
  • Business: $199/month

#6. POP or page optimizer pro

POP is a tool that can help you improve your website’s SEO by comparing it to your competition. It offers a suite of different tools that analyze both off-page and on-page signals, as well as a content optimization tool that takes all of these factors into account.

Page Optimizer Pro Review 2022 (Coupon Code 7 Days Free)

By using this tool, you can create content that is more likely to appear at the top of Google’s search results. The tool looks at factors such as keyword density, meta tags, and backlinks to determine what improvements can be made.

Features

  • On-page SEO tool
  • Content optimization tool
  • Key content upgrades to rank higher
  • Complete site audit with link building, internal link, title tags, meta description, Google’s algorithms updates

Pros

  • POP offers excellent on-page SEO tools that allow you to compare your website and your competitor’s websites for a low price.
  • The tool supports all languages and countries, making it ideal for businesses worldwide.
  • Offers done-for-you plans as well as consulting services: POP also offers done-for-you plans and consulting services, which aim to help you grow organic traffic acquisition.

Cons

  • The website is a bit difficult to navigate, but the tool itself is excellent.
  • The content optimization tool does not provide comprehensive information about optimizing your content.
  • It is difficult to correlate your strategies with your rankings because the content optimization tool does not provide a detailed analysis of your metrics
  • Ineffective use of internal and external links: Links are often used in an ineffective way, with no emphasis on SEO optimization techniques such as link building or keyword placement.
  • Lack of alt text support: Alt text is often left out or incorrect, which reduces the effectiveness of your images when users click on them on search results pages (SERPs).

Pricing

  • Unlimited: $44/mo
  • Premium: $33/mo
  • Basic: $22/mo

#7. SEMrush

SEMrush is a comprehensive SEO and marketing toolkit that helps businesses of all sizes improve their online visibility. The platform offers a suite of tools to help with keyword research, competitor analysis, site audits, rank tracking, and more.

example of semrush keyword research tool

Features:

  • Keyword research: SEMrush provides detailed information on the search volume and CPC for keywords in over 100 countries. The platform also offers related keywords and phrases, as well as suggestions for negative keywords to add to your campaigns.
  • Competitor analysis: SEMrush gives you an overview of your competitors’ strategies, including the keywords they’re targeting, their ad spend, and their organic and paid search rankings.
  • Site audits: SEMrush crawls your website to identify technical issues that could be harming your SEO performance. The platform also provides recommendations for how to fix those issues.
  • Rank tracking: SEMrush tracks your organic and paid search rankings in real time so you can see how your campaigns are performing. The platform also allows you to set up custom reports so you can track progress over time or compare multiple campaigns side by side.

Pros:

  • SEMrush is a comprehensive platform that offers a suite of tools to help businesses with their SEO and marketing efforts.
  • The platform provides detailed information on keyword search volume and CPC, as well as related keywords and phrases.
  • SEMrush also offers competitor analysis, site audits, rank tracking, and more.
  • Pricing plans are reasonable and there is a 14-day free trial available.

Cons:

  • It does not offer SEO content optimization
  • It does not have a WordPress plugin, therefore, does not integrate with WordPress and google docs
  • The platform does not offer live chat support, which can be frustrating if you need help with using the toolkit or understanding the data it provides

Pricing:

  • SEMrush offers four different pricing plans depending on the features and number of users you need access to. Plans start at $99.95 per month and go up to $499.95 per month.
  • There is also a 14-day free trial available for those who want to try out the platform before committing to a paid plan.

#8. Market Muse

MarketMuse is AI-powered content research, intelligence, and writing platform that can help with every aspect of the content lifecycle. It analyzes thousands of pages to build topic models and then compares them to the top 20 results on the search engine results page (SERP).

example of marketmuse optimization tool

MarketMuse’s automated content inventory and audit solution can measure content quality and authority across your domain.

Features

  • AI-powered content research, intelligence, and writing platform
  • Topic models generated from analyzing thousands of pages
  • Unique opportunity to differentiate your competitors’ content
  • MarketMuse automated content inventory and audit solution
  • Content Score in a real-time text editor
  • Internal and external linking recommendations
  • Topic modeling
  • $1,499/month

Pros

  • Collects and analyzes your content: The platform collects and analyzes your content to provide intelligence for better writing.
  • Analyzes thousands of pages: Only after that does the platform analyze it to compare it to the top 20 in SERP.
  • The content editor of MarketMuse provides real-time feedback on how well your content matches their topic model.
  • It helps find internal linking opportunities to build clusters around topics, which can help increase traffic and conversions.

Cons

  • One downside is that not every MarketMuse plan offers all those features
  • MarketMuse does not offer extensive SEO content optimization features.
  • Not all features are included in the lower tiers: The lowest tier only offers content optimization tools, but for the full package you’ll have to spend $1,499/month.
  • Their customer support is not the best

Pricing

  • The lowest tier of MarketMuse only offers content optimization tools, but for the full package you’ll have to spend $1,499/month

#9. Grammarly – Grammer and Spelling Checker

Grammarly is an online grammar checking and proofreading tool that helps make your writing more mistake-free. It can be accessed from any web browser and can be used anywhere. It takes a few minutes to install and then you can use it for free for as long as you need it. Grammarly spell checks users and improves conciseness, tone, word choice, and much more – all as you write.

Grammarly for MS Office | Grammarly

Features

  • Catch typos in any browser
  • Catch errors in Gmail, Slack, and social media accounts
  • Online grammar checking and proofreading tool
  • Inbuilt plagiarism checker
  • Overall readability score
  • Grammar, spell, and sentence structure check

Pros

  • Useful for content optimization: Use Grammarly to check your spelling and grammar, catch typos, and improve your writing.
  • Helps with email communication: Helps with email communication by catching errors in Gmail, Slack messages, etc.,
  • Can be accessed from any web browser: Grammarly can be accessed from any web browser, making it convenient to use.
  • Free for as long as needed: Grammarly is free for the duration of your need, no subscription is necessary.
  • Finds spelling errors, grammar problems, and more: Grammarly uses AI to find all kinds of problems with your writing.
  • Can improve conciseness, tone, word choice, and more: All with just copy and paste!
  • Plagiarism and style guide checker: Keep your content free of plagiarism and other errors.
  • Overall readability score: Check the readability of your content to ensure that it is easy to understand.

Cons

  • Grammarly is a writing checker tool and not an SEO optimization tool
  • Can be distracting: Grammarly is an online grammar checking and proofreading tool that can be distracting when you are trying to write.

Pricing

  • Free: Basic features like grammar checker and punctuation errors
  • Premium: $12/mo, includes all free features plus word choice, fluency checker, tone adjustments, etc.
  • Business: Starts at $12.50/member/month

Grammarly is a grammar and spelling checker that is available as a free browser extension and as a premium paid service.

#10. Screaming Frog – (Not a Traditional content optimization software)

Screaming Frog is a website crawler that helps website owners improve their SEO by extracting data and auditing for common SEO issues. With Screaming Frog, you can audit up to 500 URLs for free. If you need more advanced features, you can buy a license to access them, including the ability to audit an unlimited number of URLs.

Screaming Frog SEO Spider Update – Version 8.0 - Screaming Frog

For enterprises, this is great because it means you can audit and assess even the largest of websites quickly and efficiently. Screaming Frog provides results in real-time, so you can begin taking action on the SEO recommendations immediately.

How it works

  • Screaming Frog helps website owners improve their SEO by extracting data and auditing for common SEO issues
  • Screaming Frog allows users to audit up to 500 URLs for free, but then there’s the option to buy a license to access more advanced features, including “no limit” on URL audits
  • Enterprises can use Screaming Frog to audit and assess even the largest of websites
  • Screaming Frog can audit large sites efficiently while providing results in real-time

Pros

  • Identifies duplicate page titles and descriptions
  • Flagged pages with low content: Can help improve SEO by auditing for common issues.
  • Can audit large websites efficiently while providing results in real-time, making it easy to take action on the recommendations.

Cons

  • It is not the best when it comes to SEO content optimization
  • The interface is hard to navigate
  • It is not a web application
  • The free version of Screaming Frog only allows you to audit up to 500 URLs.
  • The paid version of Screaming Frog offers “no limit” on URL audits, which is great for large websites.

Pricing

  • There’s a free version and a paid version for more advanced features
  • The free version is for 500 URL audits. The paid version has a “no limit” on URL audits and costs $209 Per Year

#11. Ahrefs – Keyword Search and internal link suggestion tool

Ahrefs is a comprehensive enterprise-level SEO tool that offers keyword research, rank tracking, backlink analysis, and content exploration on a global scale. Content Explorer is a great tool for discovering new opportunities and exploring a piece of content to see whether it is gaining or losing links, or whether traffic has increased or decreased over time.

Ahrefs - Keyword Search and internal link suggestion tool

Ahrefs also offers a range of filters to refine your search by certain criteria, including the number of referring domains, live versus broken links, language, traffic value, and the number of social shares

Features

  • Keyword research
  • Rank tracking
  • Backlink analysis
  • Content exploration
  • Research billions of web pages
  • SEO insights
  • Social insights

Pros

  • Content Explorer allows you to research billions of web pages and uncover both SEO and social insights, making it a valuable tool for discovering new opportunities for your website or blog.
  • Ahrefs is known for its keyword research capabilities, allowing you to dive deeper into any piece of content to see whether a page is gaining or losing links, or whether traffic has increased or decreased over time.
  • Competitor analysis: Ahrefs can also help you analyze your competitor’s SEO strategies and tactics, helping you stay one step ahead.

Cons

  • It is not as comprehensive as other tools when it comes to SEO content optimization
  • Ahrefs is difficult to use and requires a lot of knowledge about SEO.

Pricing

  • Pricing: Ahrefs offers a 7-day trial for $7, after which pricing starts at $99 per month.

What content optimization platform should you use?

When it comes to SEO content optimization, there are a variety of different tools and platforms you can use. We recommend Outranking AI for its comprehensive suite of tools that help you with research, writing, and optimization.

Outranking AI SEO content optimization platform provides quantitative data on SERP elements so you can optimize your content to match what is working for other websites. It offers information on the competition, common threads across top search results, and frequency of target keyword and related keyword usage.

It also provides a score for all important on-page SEO elements so that you can optimize your content for more organic traffic and reach. Outranking produces concise, relevant, and factual content that helps you to maximize your ROI on content efforts.

Outranking’s Related Keyword coverage analytics help you to identify the right keywords to target, while its SERP Analysis tool shows you what’s ranking on the SERP for your chosen keyword. Plus, it also provides the minimum, average, and maximum length of the top search results, so you can make sure that your content is as long as necessary to rank well.

It allows you to deep dive into real-time SERP analytics and sees how your content is performing. Additionally, it provides a granular way of scoring your content for all important on-page SEO elements so that you can optimize it for more organic traffic.

Plus, it gives you internal link suggestions without having to access the CMS – making the process much easier and faster.

Sign up for an outranking account to start enjoying these features and more

What are some common SEO Content Optimization mistakes?

Not Optimizing Title Tags

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing.

Title tags should include 1-70 characters, including spaces. The title should be an accurate and concise description of the page’s content. It should include relevant keywords for ranking purposes, but these days keyword stuffing is looked down upon by search engines.

optimize your title tags with outranking

To optimize your title tags for SEO, keep them short (50-60 characters is ideal), relevant to the page’s topic, and make sure they include your target keywords.

Not Optimizing Meta Descriptions

A meta description is a short description of your blog post. Optimizing your meta descriptions can help you attract more clicks from organic search results.

optimize your meta descriptions with outranking

Some common mistakes people make when optimizing their meta descriptions include using too many or too few keywords, not making the description interesting enough, and making the description too long or too short.

Not Using Relevant Heading Tags

Heading tags are HTML tags that are used to indicate the headings and subheadings of a web page. They are important because they help search engines understand the structure and hierarchy of a web page.

optimize your headings with outranking

If you don’t use heading tags, your web page will be harder for search engines to understand, and as a result, it will be less likely to rank well in search results.

Not Using Image Alt Tags

Image alt tags are a text alternative for images on your website. They are important for SEO because they help search engines understand what an image is about.

Image alt tags help improve your website’s SEO by helping search engines understand what an image is about. This can help you rank higher in search results and get more traffic to your website.

optimize your image alt tags with outranking

To use image alt tags, simply add a tag to the image tag in your HTML code. The tag should be descriptive of the image and include keywords that you want to target.

Not Optimizing Images

Not optimizing images is a common SEO mistake that can hurt your website’s performance. Images are often large files that can take up a lot of space and slow down your site.

Images can be an important part of your website, but they need to be optimized for the web. Large files can slow down your site and make it difficult for search engines to index your content.

How to avoid it:

There are a few things you can do to optimize your images for the web:

  • Use a tool like Photoshop or GIMP to reduce the file size of your images.
  • Use proper file formats like JPEG or PNG for photos and GIFs for illustrations.
  • Make sure to include keywords in the file names and alt text of your images.

Over-Reliance in Keywords Density and keyword optimization tools

There is a common misconception that in order to improve your website’s ranking on search engines, you need to stuff your content with as many keywords as possible. This was true a few years ago, but it is no longer the case. In fact, over-optimizing your content with keywords can actually do more harm than good.

One of the main reasons why keyword stuffing is a bad idea is that it makes your content difficult to read and understand. If your goal is to provide valuable and informative content, then you want people to be able to read it easily and comprehend what it’s about.

When you stuff too many keywords into your content, it becomes difficult for people to read and they are likely to click away from your page without getting the information they were looking for.

In addition, search engines are now sophisticated enough to identify when keyword stuffing is being used and will penalize websites that engage in this practice.

Use keyword research tools sparingly and focus on creating high-quality, well-written content that provides value to readers.

FAQ

Can You Rank Your Site using search optimization tools?

Yes. You can use search optimization tools to help improve your site’s ranking in search engines. However, it is important to note that these tools can only do so much. The most important factor in determining your site’s ranking is still the quality of your content.

Website optimization includes accessibility, user experience, search performance, mobile browsing, page speed, and how you improve traffic and conversions to and on your site. On-page optimization includes optimizing your website for search engines. Technical optimization includes optimizing your website for devices and browsers

How do I refresh old content with Outranking?

If you’re looking to refresh your old content and give it a boost in the search rankings, Outranking can help. Outranking is an AI-powered content optimization tool that can help you optimize your content for better search visibility.

Connect your sitemaps with the Outranking platform to get internal link suggestions without having to access the CMS. Add the right anchors to images and add a video to the webpage when possible.

Here’s a step-by-step video guide on how to optimize your old content using outranking AI

What is the best content research and keyword suggestions software?

Outranking AI is arguably the best content research and keyword suggestions tool out there. Outranking’s AI SEO Content Optimization and SERP analysis tool shows you what content is ranking on the search engine results page (SERP) for your chosen keyword.

The data from the tool can help you determine how long and how many images should be included in your own content. The tool also provides insights into common themes among all the top results, as well as keyword data and questions people are asking about the topic. 

Outranking
Outranking
Outranking is an AI content writing platform that helps to research, write, and optimize web content. Request a free trial here: https://apps.outranking.io/signup