Table of content
Documentation: SEO Content Editor
In this guide, we will walk you through the SEO content editor in Outranking.io. You can use the SEO Content editor to create and optimize content for high organic traffic.
New SEO Document
1) Create New content
Selected by default, use this option to create a brand new document
2) Optimize existing content
Select this if you have a URL to optimize content from.
If you do not have a URL yet, select the New Content option.
3) Keyword or search query
The focus keyword is the keyword you want to rank for. That does not mean you cannot rank for other keywords with the same post.
To find out how to come up with a focus keyword, read the SEO content Tutorial.
4) URL for Import
This option is only shown when optimizing content from a URL. If you don’t have a URL select the New document option
The default location is set to the United States, you can change this based on your need to rank in a specific region. To optimize content that ranks for local search use precise location.
Add a tag that will help identify the document better. You can use Company name (if working with many), category, difficulty level, etc. You can use multiple tags. To create a tag, simply start typing, and when done click enter. Tags are auto-saved in history.
Set the status of the document. Below are the status options
The default value is Ideation
I need ideas
Use this option to find some ideas for your topic.
For details on how this feature works, see the section after this.
Overview – SEO Score Tab
Clicking this opens the overview of your content compared to that of competitors
SEO score refreshes every 30-45 seconds based on user activity. To change the score instantly click on the refresh icon to instantly update the SEO score.
This section consists of statistics on how many words (Average and Maximum) Search engine result pages (SERP) are using to rank for the focus keywords. If you want to achieve a higher chance of ranking you should create content over the average number of words, and to create a pillar page, create content by targeting at least the maximum number of words.
Statistics about the readability of your content. For easy to read posts target less than 8th Grade and for more technical posts target less than 12th grade.
This section consists of statistics on how many sentences (Average and Maximum) Search engine result pages (SERP) are using to rank for the focus keywords. If you want to achieve a higher chance of ranking for the focus keyword, you should target the average number of sentences, and to create a pillar page, create content by targeting at least the maximum number of sentences.
This section consists of statistics on how many Sections/H2-H3 (Average and Maximum) competition is using to rank for the focus keywords. At a minimum, one should target the average number of sections, and to create a pillar page, target sections closer to the maximum.
You can use the Outline tool under the section to organize and create your sections.
This section displays whether you are using meta title and meta description in your content. This is especially helpful when importing data to analyze or making sure you have all the required information for your page checked off.
This section consists of statistics on how many Exact Searches/Related Keywords(Average and Maximum) competition is using to rank for the focus keywords. At a minimum, one should target the average number of exact searches and create a pillar page, target Exact Searches closer to maximum exact searches.
This section consists of statistics on how many external links (Average and Maximum) competition is using. You can target somewhere between average and maximum depending on the use case of your content.
This section consists of statistics on how many Images (Average and Maximum) competition is using to rank for the focus keywords. You can target somewhere between average and maximum depending on the use case of your content. Making your post visually appealing is important for user experience and time on the page.
AI Writing Strength
You can use this section to change the AI writing strength of the content. By default value is High which means it will create the best-related content and low means AI will try to be creative when coming up with content.
The default value is set to Regular which means it will score the content based on Average statistics for the higher potential to rank for the focus keyword.
To Create Pillar Pages use the “Pillar” setting.
Changing this changes the number of Sections and keywords required to target the content.
Use these sections to analyze custom URLs you want to scrape content from and utilize in your research. You can use this feature to scrape content from PDF and other webpages.
In this tab, you can find step-by-step instructions on creating or optimizing SEO content. One can do these guided steps to create title, description, H1, Outline, Optimize for Keywords, Add Questions and create URLs.
Opening the Steps
Start with step 1 and click on the box to open the suggestions.
Using highest frequency keyword statistics
These single-word keywords are the most used keywords in the specific tag of top-ranking pages for the focus keywords. Using them in your tag will improve your chances of serving the user intent with relevant keywords.
If you use a certain related keyword in the tag Outranking Instructions is suggesting the tag will turn green.
To see the frequency of the keyword simply hover over the keyword and the tooltip will display the number of times this keyword was repeated.
Finding Ideas from Search engine ranking pages
To see what your competitors are writing in those tags, click on the see tag ideas box. This will take you to tag specific tabs and let you, deep-dive, into your competitor data.
It is super important to optimize your sections and important tags with the related keywords. This does not mean keyword stuffing! (Keyword stuffing is bad). Use related keywords in a manner that is readable to the user.
If you use a certain related keyword in the tag Outranking Instructions is suggesting the button will turn green.
To see the volume of searches simply hover over the keyword and the tooltip will display volume.
Score and optimization Check
Once all the conditions are met, the steps will start to display green tick marks. A checkbox within the box suggestions sections shows the specific condition was met.
A check-in header means you have successfully optimized.
Sections / Outlines Tab
Sections are one of the most important elements of optimizing content for higher organic traffic.
These are AI curated outlines that provide a 360-degree view of user intent(related keywords) arranged in a way that is the most structured. The data is gathered from competitors’ pages.
While you don’t have to use all the topics listed in this outline, you should target at least the average amount of sections (headlines/subheadlines) your competitors are using.
To create pillar pages try to create as close to the maximum number of sections competitors are using.
It is possible that the data in outlines sometimes can be irrelevant or have similar meanings. Read through the outlines and delete the ones that are not relevant by clicking X.
You can rearrange the outlines by simply dragging them up or down to better create an outline structure.
In order to edit the outline suggestions, click on the text once and the box will become editable.
To make the outlines unique or correct any sentence construction issues, click on refresh Icon and it will completely rewrite the content. If the content you are trying to rewrite is too short, rewriting may not be possible.
To add the outlines to the editor, simply click the checkbox of all the topics you want to insert and click the blue button on top “Add Outline to Editor”.
Note: AI is constantly learning and improving the curation of these outlines.
Sections from SERP
In this tab, you can find all the sections your competitors are using in their content. They are structured using H2 and H3 tags. There can be many H2 sections with none or many H3 sections within each box/topic.
Each page in the grid represents sections from one top page. To see sections from other pages simply click next or previous below the grid.
To copy the individual H2 or H3 tag you can click the copy icon and the structure of that box or the tag will be auto inserted in the editor.
In many cases when there is not enough data on related keywords people are searching related to your focus keyword or the data does not represent the true user intent. In those cases, it is important to see what keywords competitors are using most in their outlines that are closely associated with the user Intent.
Make sure to use everything you can in this list with a frequency of at least 10. This means you are using Everything that more than 50% of ranking pages are using in their content.
If you are using these keywords in your sections you will see an automatic Green Check for that keyword.
In the questions tab, you will find all the questions that your competition is mentioning in their content from as many as 50 SERP pages and also the questions of the “People also ask” section on Google SERP.
The source of the questions is mentioned under the text; it can be either Google or content.
Google questions (People also ask) usually show up after the questions from content.
It is possible that some negligible amount of data might not be relevant. Choose based on your content use case.
To rewrite these questions using AI simply click on the refresh icon.
To copy the question into the editor use the copy icon at the top edge of the question box.
These sections consist of all the related keywords to the focus keyword that users are searching for in Google. The numbers represent the approximate volume of searches.
Sometimes there aren’t many keywords related to the focus keywords or you may want to add some custom keywords to create more in-depth posts. In order to add more keywords click on “Add keywords”.
A dialogue box will open where you can either enter keywords manually or using the related keyword utility to fetch more keywords from Google search data.
To further filter related keywords data, enter a keyword string in the search above the box to a search term.
Cool Trick: Sometimes you are optimizing a title or heading or H2 tag and you may want to see other variants of related keywords you are using. Simply select the word in the editor and the related keywords data will auto filter and show other relevant keywords associated with that word.
The Research tab consists of data related to competing web pages. This list consists of 20 ranking pages from Google, their domain, SEO score for this focus keyword, Domain authority(DA), page authority(PA), and the number of backlinks for the page.
A high number of backlinks could mean higher difficulty to outrank that domain.
You can use the search bar to research within the top competing web pages and extract relevant content if needed to curate your content.
Use + box on the right side of the search box to expand all the pages.
Cool Trick: Navigate over to the research tab and Select a word in the editor. The content here will auto filter and show content related to the word you selected.
Title / Meta Description / Heading / URL
Content from the SERP
Description of this part of the tutorial will be based on meta title, but meta description, URL and heading tabs have similar features and you can refer to this part of the tutorial to see how to use them.
This section will show all the meta titles of Google SERP results
Use the refresh icon to rewrite the content using AI.
To copy the content into the editor, simply click on the copy icon.
In many cases when there is not enough data on related keywords people are searching related to your focus keyword or the data does not represent the true user intent. In those cases, it is important to see what keywords maximum competitors are using in their outlines that are closely associated with the user’s intent.
Make sure to use everything you can in this list with a frequency of at least 10. This means you are using everything that more than 50% of ranking pages are using in their content.
If you are using these keywords in your sections you will see an automatic green check icon for that keyword.
Importing Content for Optimization
There are 2 ways to import content for SEO optimization. Navigate to the actions bar above the editor area.
To import content from an existing URL to optimize, navigate to actions and click on import. In the dialogue box enter the URL and click import.
Sometimes it is possible the content important has some additional content from the website or might have some content missing. In those cases, you can simply copy and paste the content into the editor.
Click on the score refresh button to instantly refresh the SEO score.
You can AI rewrite anything in two ways.
- The first way is to click on the refresh icon to rewrite the sentence to a different variant.
- The second way is to select a sentence in the editor with your cursor and click rewrite.
Granular Details – SERP Analysis
SEO managers might want more details than just the most important SEO Elements such as Alt tags, tables, site links, internal and external links, H4/H5/H6 tags, Keyword mapping, ordered lists, and unordered list.
Outranking SERP analysis all of this information and organizing them under SERP analysis.
Click on the first drop down in the editor toolbar and click SERP analysis.