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What Is an SEO Audit and Why Is It Important for Your SEO

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Is Your website not optimized to rank well on a search engine such as Google? You need an SEO audit to identify the problems and make sure you are ranking properly for your target keywords using white-hat methods.

It can be difficult keeping track of all the technical problems that come up and figure out what to do about them with a limited budget. This article will help by providing an ultimate checklist for monitoring changes in your website performance through SEO auditing.

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What is an SEO audit? Search engine optimization Audit

An SEO audit is a process of evaluating a website for its search engine optimization (SEO) health. The purpose of an SEO audit is to identify as many foundational issues affecting organic search performance as possible. This information can be used to improve the visibility and ranking of a website on search engine results pages (SERPs).

An SEO audit takes a deep dive into all the elements that impact your ability to rank in search engine results pages (SERPs). This includes an examination of your website’s on-page and off-page SEO, as well as its technical SEO performance. By taking stock of these factors, you can work to improve your ranking and visibility in SERPs.

A well-optimized website will not only rank higher in SERPs, but it will also be more visible to potential customers. This means more traffic and more conversions. In other words, an SEO audit is an important part of any effective SEO content strategy.

site audit overview

Site Audit overview of monday.com using semrush.com

Why is performing an SEO audit important?

An SEO audit is important because it allows you to identify any potential problems with your website that could be holding back your ranking in search engines. It also allows you to keep track of your progress and see how your SEO efforts are paying off.

By regularly performing an SEO audit, you can make sure that your website is always optimized for search engines and that you’re not missing out on any opportunities to improve your ranking.

Site audit

What does an SEO audit include?

An SEO audit is an in-depth analysis of a website with the goal of improving organic search performance. The main areas that are analyzed include the website’s foundational issues, technical SEO issues, on-page SEO problems, user experience, content gaps, and opportunities. Each of these areas can have a significant impact on a website’s organic search performance and must be considered when trying to improve overall SEO.

Technical SEO audit [Site Performance and Website structure issues]

A technical SEO audit includes a review of your website’s architecture, code, and on-page elements to identify opportunities for improvement. This type of audit can be conducted by an SEO specialist or as part of a larger content marketing audit.

On-page SEO audit [content pages, issues, and performance]

An on-page SEO audit includes an analysis of your website’s code, content, structure, and design elements. It is important to have an SEO-friendly website in order to rank well on search engine results pages (SERPs).

Some of the factors that are analyzed in an on-page SEO audit are:

  • Title tags
  • Meta tags
  • H1 tags
  • Image tags
  • Anchor text
  • Keywords
  • Internal linking and External linking

A comprehensive on-page SEO audit will help you identify areas of improvement for your website so that you can make the necessary changes to optimize your site for better search engine visibility.

Off-page SEO audit

Off-page SEO refers to the activities you can do outside of your website to improve your website’s SEO. This includes things like link building, social media, and online directories.

A comprehensive off-page SEO audit should include the following:

Link building:

This refers to the process of acquiring links from other websites to your own. Link building is important because it helps improve your website’s link popularity, which is a factor that search engines use to rank websites. A proper internal and external linking technique is beneficial for website growth.

Online directories:

Listing your website in online directories can help improve your website’s visibility and search engine ranking. A comprehensive off-page SEO audit should include a review of the directories you are listed in, as well as an analysis of the quality of the links you have acquired.

Tools that will help you perform an SEO audit

As a website owner, you’re probably always looking for ways to improve your site’s performance and ranking in search engines. There are a number of tools that can help you perform an SEO audit.

Google Analytics – website analysis tool

One of the most popular is Google Analytics. Google Analytics is a free website analysis tool that provides insights into your website’s traffic, audience, and overall performance. It can help you identify areas of improvement so you can make changes to improve your website’s SEO.

How to Use Google Analytics (Setup, Reporting & More)

Moz – technical SEO analysis tool

If you want to get serious about your SEO, you need to invest in a good tool to help you perform an SEO audit. Moz is a great option for technical SEO analysis. It’s a paid tool, but it’s definitely worth the investment if you’re serious about improving your website’s SEO.

Moz’s -technical SEO analysis tool- can help you identify issues with your site’s SEO. The tool can help you recommend improvements and fixes for your site’s SEO. Additionally, Moz allows you to track the performance of keywords across 170+ search engines.

Moz - technical SEO analysis tool

Moz is a link index that is second to none and allows you to see metrics for any site in seconds, including anchor text and Domain Authority. It’s also possible to research backlinks, compare domains, and get alerted when anything changes with your chosen domain or competitor sites.

Ahrefs – link and keyword rankings tool

Ahrefs is a comprehensive tool that will help you check your link and keyword rankings. It’s a great tool to use if you want to improve your website’s SEO. In addition, Ahrefs allows you to track the progress of your website’s ranking on Google, Bing, and Yahoo search engines.

Furthermore, Ahrefs also provides information on keywords that are being searched for by customers. This valuable data can help you optimize your website content and improve your SEO strategy.

Ahrefs - link and keyword rankings tool

How to do on-page SEO audit?

Optimize all new and existing content for the most important on-page SEO ranking factors

Optimizing your content for on-page SEO ranking factors is crucial to improving your website’s visibility and driving more traffic to your site. Keyword research is essential, as is evaluating your competition and using the correct title tags and meta descriptions.

Do you know that you can use Outranking to optimize your new and existing blog content for SEO with AI? Outranking has a simple-to-follow workflow that tells you what to do, and how to do it in order to optimize your content for SEO.

Outrankings on-page seo optimization guide

Here are some key points to keep in mind when optimizing your content for the most important on-page SEO ranking factors:

  • Make sure your website is crawlable and indexable by search engine bots by checking your robots.txt file and ensuring that your pages are being crawled and indexed.
  • Use keyword-rich titles and meta descriptions to help improve your click-through rate from SERPs.
  • Utilize header tags (H1-H6) to break up your content and make it easier to read for both users and search engines.
  • Use alt tags to describe your images for both users and search engines.
  • Create keyword-rich, internal links to help improve the flow of PageRank throughout your website.
  • Use external links to help improve the credibility of your website.
  • Make sure your website is mobile-friendly and responsive.
  • Use schema markup to help improve the way your website appears in SERPs.
  • Monitor your website’s speed and make sure it is as fast as possible.

Here is a full content optimization tutorial using Outranking AI.

Get tools like Outranking that use AI to help to optimize on-page SEO elements and Improve organic search rankings

If you want to do an on-page SEO audit, you’ll need to get some tools to help you out. Outranking is a great tool that uses AI to help optimize on-page SEO elements. With Outranking, you can get the SERPs analysis of your page’s title, meta tags, description, and keywords.

SEO Optimization - Outranking

How to do off-page SEO audit?

Collect reporting on your backlink profile from tools like Semrush, Ahrefs, or Moz

Collecting backlink data is the first step in performing an off-page SEO audit. You can use a tool like Semrush, Ahrefs, or Moz to get a report of your website’s backlinks. Once you have this data, you can save it to a Google Sheet for later analysis.

Backlink Audit

Another way to audit your off-page SEO is to manually check each of your backlinks. This can be time-consuming, but it’s a good way to get a sense of the quality of your backlinks.

audit your off-page SEO is to manually check each of your backlinks

Finally, you can use a tool like Google Search Console to check for any unnatural links pointing to your website. This can help you identify any potential link spam that could be harming your SEO.

Analysis of toxic links, most important backlinks, and opportunities

Toxic links are links from websites that are known to be spammy or have a bad reputation. These links can hurt your website’s ranking. It is important to do an analysis of toxic links so that you can remove them.

analysis of toxic links

Focus on quality backlinks because they are a strong indication of how well your website will rank in SERP. Additionally, hiring an SEO expert for link-building services can help you focus on core business activities while they build high-quality links to your website.

You should also regularly check the links and anchor texts of inbound links to ensure that they fit into your backlink profile.

How to do a site technical SEO audit?

Run website pages for the Google page speed test tool

If you want to do a site technical SEO audit, one of the things you need to do is to run website pages through the Google Pagespeed test tool. This tool will give you a report on how well your pages are optimized for speed.

image7 45

Optimize technical aspects of your webpages such as schema markups, images, and mobile experience

If you want to improve your website’s SEO, it’s important to optimize the technical aspects of your web pages. This includes things like schema markup, images, and mobile experience. By doing this, you can make sure that your pages are properly indexed by search engines and that they’re able to provide a good user experience.

SEO audit Checklist of all the things you need to perform a comprehensive audit

Ranking keywords and traffic audit report

A comprehensive SEO audit should include a detailed report of all the keywords your site is ranking for as well as irregularities in traffic. This information can be used to improve your site’s ranking and visibility on search engines.

Ranking keywords and traffic audit report

On-page content gap analysis report

An on-page content gap analysis report should include a review of all on-page elements, including titles, meta descriptions, and keywords. This report should be created for a specific keyword or group of keywords to identify any areas where your site could improve its optimization.

To get started, you’ll need to gather data about your current website’s SEO performance. This data can be collected using a number of tools, including Google Analytics and Google Search Console. Once you have this data, you can begin to analyze it to identify any areas where your site needs improvement.

Some of the things you’ll want to look for include:

  • Low-quality or duplicate content
  • Poorly optimized title tags and meta descriptions
  • Lack of keyword targeting
  • Poorly optimized website structure
  • Lack of backlinks

If you find any areas where your website needs improvement, you’ll need to create an action plan to address these issues. This plan should include both on-page and off-page SEO tactics. Once you’ve implemented these changes, you should see an improvement in your website’s SERP ranking.

Competitor content gap analysis report

A competitor content gap analysis report can help you identify where your website falls short and how you can improve your website quality, SEO, and traffic flow. The report will show you the areas where your website lacks content as compared to your competitors. This information can be used to improve your website’s overall performance.

Competitor content gap analysis report

To do a competitor content gap analysis, you’ll need to:

  • Identify your top 3-5 competitors
  • Analyze their content
  • Identify any content gaps
Identified your competitors and analyzed their content

Once you’ve identified your competitors and analyzed their content, you can start to identify any content gaps. A content gap is simply any topic that your competitors are covering that you’re not.

To fill these content gaps, you’ll need to create new content that covers the topics you’re missing. This is a great opportunity to create something truly unique and valuable that will help you stand out from your competitors.

There are many SEO analysis tools out there, but Outranking AI is one of the most comprehensive. It gives you a report of what your competitors are talking about and how you can fill in the content gaps.

Outranking also pulls the top 10 -20 of ranking page data of your competitors to give you more information on what is missing in your content and what seemed to add more value to the reader experience.

Broken links profile audit report

A broken link is a link on a website that no longer works. It can be caused by a number of things, such as:

  • The page it was linking to has been deleted.
  • The page it was linking to has been moved to a new URL.
  • The URL of the page it was linking to has been changed.
  • The website it was linking to has been deleted.

A broken link can have a negative impact on your website in a number of ways, including:

  • It can make your website look unprofessional.
  • It can cause your website to lose ranking in search engines.
  • It can make your website visitors lose faith in your website.
  • It can cause your website to lose traffic.
Broken links profile audit report - Ahref

If you find that your website has broken links, it is important to fix them as soon as possible. The best way to do this is to perform a comprehensive audit of your website using tools like Ahrefs free broken link checker, Moz, and Semrush. This will help you to find all of the broken links on your website so that you can fix them.

Backlinks audit report

A backlinks audit is an important part of any SEO strategy. By analyzing your website’s backlinks, you can determine where your site stands in terms of link equity and identify opportunities to improve your ranking. Make sure you have the right keywords in the right places for maximum impact.

Website Page Speed audit report

A Website Page speed audit report is a comprehensive document that evaluates how well your website loads and identifies the weak points in your marketing campaign. It also shows how those weak points are impacting your site’s performance.

Here’s a checklist of all the things you need to do to perform a comprehensive audit:

  • Check the website’s hosting and make sure it’s up to date
  • Check the website’s SSL certificate and make sure it’s up to date
  • Check the website’s coding and make sure it’s up to date
  • Check the website’s design and make sure it’s up to date
  • Check the website’s content and make sure it’s up to date

If you find that any of these things are not up to date, then you need to take action to update them. Doing so will improve the website’s page speed, which is an important ranking factor for SEO.

Topical authority audit report

A topical authority audit report is a comprehensive examination of your website and its content in order to determine how well you are performing with regard to specific topics and keywords.

The report will help you understand where you need to focus your efforts in order to improve your ranking for those topics, as well as identify any areas of weakness that could be exploited by your competition.

Audit report for content optimization opportunities

As part of a website’s SEO audit process, it’s important to check for opportunities to optimize the website’s content. This SEO audit checklist will help you identify areas where your website’s content could be improved to better appeal to your target audience and improve your search engine ranking:

Check for keyword Stuffing:

Keyword stuffing is the act of filling a web page with so many keywords that it becomes difficult to read. Not only is this bad for users, but it will also get your website penalized by Google.

Check for thin content:

Thin content is content that doesn’t provide much value to the user. This could be due to a lack of depth or substance.

Check for duplicate content:

Duplicate content is content that appears on more than one web page. This could hurt your website’s search engine ranking if not addressed.

Check for broken links:

Broken links are links that lead to pages that no longer exist. This could frustrate users and hurt your website’s search engine ranking.

Check for missing titles and meta descriptions:

Titles and meta descriptions are important elements of a web page’s code that help tell search engines what the page is about. If they are missing, it could hurt your website’s search engine ranking.

Duplicate content audit report

As a part of a comprehensive SEO audit, it’s important to check for duplicate content. This can be done by running a quick report in your favorite SEO tool. Some things to look for in the report include:

  • Pages with the same or similar title
  • Pages with the same or similar meta descriptions
  • Pages with the same or similar H1 tags
  • Pages with the same or similar body content

If you find any pages with duplicate content, be sure to take action to fix it. This could involve changing the title, meta description, or body content on one or more of the pages.

FAQ about what is an SEO audit

Is performing an SEO audit worth it?

SEO audits can be very beneficial for website owners and managers. They can help identify areas where your site may be lacking in terms of search engine optimization, and they can also provide guidance on how to improve your site’s ranking.

However, SEO audits can also be time-consuming and expensive. Therefore, it’s important to weigh the potential benefits against the costs before deciding whether or not to perform an audit.

How often should I do an SEO audit?

This is a great question! How often you should do an SEO audit depends on a few factors, such as the size of your website, how frequently you make changes to your website, and how competitive your industry is.

If you have a small website that doesn’t change very often, you could get away with doing an SEO audit once a year. However, if you have a large website that you’re constantly making changes to, you might want to do an SEO audit every few months. And, if you’re in a highly competitive industry, you might want to do an SEO audit even more frequently so you can keep up with your competitors.

How long does it take to do an SEO audit?

How long it takes to do an SEO audit really varies and depends on a few factors such as:

  • The size of the website
  • The number of pages
  • The number of issues found
  • How complex the issues are
  • How long it take to fix the issues

Generally, a simple SEO audit on a small website with a handful of pages can be done in a day or two. But, a more complex audit on a larger website with hundreds or thousands of pages can take a week or more.

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