What Is Semantic SEO? How To Use Semantically Related Keywords To Improve Your Ranking on Search Engines?

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What is Semantic SEO? How to Use Semantically Related Keywords

Semantic SEO is a strategy that uses related keywords to improve the ranking of your content and should be part of every SEO content strategy.

There are several ways to optimize your content for semantic SEO, including using keyword research tools, choosing high-quality SEO title tags and descriptions, and incorporating relevant synonyms into your text. By taking these steps, you can ensure that every piece of content on your website promotes visibility for important terms in relation to the topic at hand.

What is semantic SEO?

Semantic SEO is a strategy that uses related keywords to improve the ranking of your content. Related keywords are words and phrases that are associated with your target audience and keyword in a meaningful way. When people search for information about your topic, they might see relevant results with those related keywords included. This can help you rank higher in Google for those key terms, which could lead to more visitors visiting your website.

What are semantically related keywords?

Semantically related keywords are simply words or phrases that are related to each other conceptually. For example, for a keyword like “search volume,” some semantically related keywords could be keyword research, paid search, online marketing, etc. This is because they are all associated with the idea of conducting searches online. When you target semantically related keywords, you can help ensure that your content is being found by users who are looking for information on those topics.

Why is semantic SEO important?

Semantic SEO improves your website’s ranking

Semantic SEO is a technique that helps improve your website’s ranking by focusing on the keywords and phrases that are most closely related to your target audience’s search queries.

When someone types in a keyword, their computer automatically looks for websites that have that keyword in their title or description. If a website has high rankings for all of the semantically related keywords associated with its target market, it will show up higher in search results.

Semantic SEO also helps you rank higher in Google search results for relevant keywords.

By optimizing your website for semantically related keywords, you can help improve your site’s ranking and increase traffic. Semantic SEO is an effective way to boost brand awareness, attract new customers, and reduce marketing costs.

Semantic SEO improves content quality

Semantic SEO is a technique that helps improve the quality of your content by targeting related keywords and phrases.

When you write content that’s optimized for semantic SEO, you’re providing your readers with valuable information in a clear and concise manner. This type of content is easy to read and understand, which makes it more likely that people will stick around long enough to learn something new.

By targeting related keywords and phrases, you’re giving your readers what they need – quality information that they can use to make informed decisions.

Semantic SEO helps with higher site authority

Semantic SEO is the process of optimizing a website so that the site appears for more relevant search queries. This is beneficial because it increases the site’s authority and can help you reach higher in the search engine results pages (SERPs).

Semantic SEO is a technique that helps improve a website’s overall rank by targeting related keywords and phrases. This allows people who are looking for related information to find your website more easily, which in turn increases the site’s authority and organic traffic.

When someone visits your website, they’re likely looking for information on topics you cover. By targeting semantically related keywords within your content, you can ensure that people who are searching for information on those topics will stumble upon your website while browsing the internet.

This increased visibility will help your site rank higher in search engines, which in turn increases the number of visitors you receive from organic (non-paid) traffic.

Semantic SEO isn’t a one-time project – it’s an ongoing process that should be revisited on a regular basis to ensure your website remains competitive.

Semantic SEO lowers the bounce rate and improves UX

Semantic SEO helps to improve traffic and engagement rates, as well as decrease the number of visitors who bounce away from your site after viewing it.

When people visit a website, they’re looking for information. If they don’t find what they’re looking for right away, they may leave your site without clicking any links or leaving a comment. Semantic SEO helps you target your keywords in a way that’s relevant to your content and audience, which will reduce the number of visitors who bounce away before giving you a chance and will improve the user experience of your website.

The history of semantic SEO and Google

Knowledge Graph

The Knowledge Graph is a feature of the Google search engine that allows users to find information about people, places, things, and events. It contains data from a variety of sources, including Wikipedia and Google Images.

google knowledge graph

The Knowledge Graph is an important part of the Google search engine because it helps users find information about people, places, things, and events. For example, if you’re looking for information about John Lennon, you can use the Knowledge Graph to see articles from Wikipedia and images from Google Images. The Knowledge Graph also includes data from other sources, such as Google Books and Google Scholar.


Hummingbird is a recently released update to Google’s search algorithm that affects how websites are ranked in the search engine results pages (SERPs).

The Hummingbird update is designed to help users find relevant information faster by improving the accuracy of search results. In addition, it aims to make sure that all content on a website is properly indexed and optimized for the Google search engine.

The final version of the Hummingbird algorithm was released in September 2013.

Many experts believe that Hummingbird leads to better rankings for websites with high-quality content and well-optimized pages.


RankBrain is a machine-learning algorithm that helps Google decide which websites are most relevant to a user’s search.

It does this by analyzing the content of each website and using that information to improve how Google ranks those websites.

The more relevant a website is, the higher it will rank in search results. This means that RankBrain can have a significant impact on your website’s visibility and ranking in Google searches.

As RankBrain continues to learn, it will become even better at identifying and ranking the best content on the web. In short, if you want your website to be seen by more people and rank higher in Google searches, then you’ll need to make sure it’s optimized for Rankbrain!

How are entities and semantic SEO related?

Entity-based SEO is a technique that uses entities or the things that people search for, to help improve your website’s visibility in search engine results pages (SERPs). Semantic SEO is a related term that refers to the use of semantics, or the study of meaning, in order to improve your website’s visibility. While keywords are still an essential part of your SEO strategy, they don’t fully reflect how humans search for information.

entities and semantic SEO related

For example, a person who searches for “Franklin” may be looking for Franklin Roosevelt, Franklin Park (a village in Illinois), Franklin University, or innumerable other options. Entity-based SEO and semantic SEO techniques help take into account all of these possibilities and improve your website’s visibility as a result.

How to include entities and semantic SEO in your content?

Focus on the topics of your content

To put it plainly, semantic SEO is about the topics of your content and their relationships to one another. The goal of semantic SEO is to provide relevant topics and content around those topics that unambiguously answer a specific user intent.

It’s also important to think about the keywords that are most relevant to your topic. By identifying which keywords are being used in relation to your topic, you can optimize your content for those terms.

focus on your topics

Understand the user’s search intent

Many businesses struggle to understand what their users are searching for, which can lead to errors in the site content and a decline in traffic. Semantic SEO helps businesses identify the keywords and phrases that are most relevant to their audience, ensuring that they are easily accessible and understood by potential customers.

focus on your users' intent

By optimizing your website for semantic keywords, you can improve your site’s overall ranking in Google search results. This increased visibility will likely result in an increase in web traffic.

Add Internal links

Internal links are links that point to pages within your website from other pages on your website. They help users find the information they’re looking for more easily and help search engines understand the structure of your website.

focus on internal linking

Internal links improve a user’s experience by directing them immediately to the relevant content. This makes it easier for them to find what they’re looking for and reduces the number of clicks they need to take in order to get where they want to go.

Moreover, internal links can also help search engines understand how your website is organized and which pages are most important. This helps them better rank your content in search results.

Creating good internal linking practices is essential if you want users to be able to find and enjoy your content quickly and easily.

Write longer content

When you write long, engaging content that’s well-researched and informative, your audience will be more likely to stay on your site and explore the other resources you have to offer. This can lead to increased traffic and conversions, which is why it’s important to include valuable information in your articles and posts.

Longer content is easier for readers to follow because it’s divided into manageable chunks. It also allows you to provide more detail about a topic than would be possible in a shorter article or post. This level of detail makes your content more credible and interesting, which leads people to stay longer on your site and explore the other resources you have to offer.

In addition, long content is often better researched than shorter pieces. This means that it’s more likely to contain accurate information about the topic at hand – something that can help increase trustworthiness and credibility with your audience.

Furthermore, research shows that including valuable information in your articles and posts increases traffic levels by up to 50%. In other words, providing valuable content is one of the best ways to boost engagement rates and drive more visitors through your website doors!

What are the core areas of semantic SEO

Keyword research

Semantic keyword research is the process of identifying and researching keywords that are relevant to your business and website. This information can be used to improve the visibility of your site in search engines, increase traffic, and boost your SEO efforts.

The first step in semantic keyword research is identifying the target market for your product or service. Once you have a good idea of who your target market is, you can start researching keywords that are likely to be searched by this group. Keyword research involves looking at historical data to see how often particular keywords have been searched for and clicked on. This information can help you determine which keywords are most important for your business.

Once you’ve identified a list of relevant keywords, it’s time to start strategizing how best to use them on your website and in marketing campaigns. Semantic keyword research helps businesses identify which words represent their brand the best and boosts their overall SEO efforts by improving the relevancy of their content.

Link building

One of the most important aspects of Semantic SEO is link building. By increasing the number of high-quality websites that are linking to your page, you can improve your website’s ranking on Google. Additionally, businesses can use various techniques to increase their link popularity, including submitting articles to article directories, participating in social media, and creating a blog.

Links are important because they help your website rank higher in Google and other search engines. When a user clicks on one of your links, they are taken to your website. This increases the chances that they will click through to one of your pages (and potentially buy something).

Structured data and Schema

Semantic SEO involves properly labeling and encoding your website so that search engines can understand the content.

Structured data is a way of markup languages that allows you to encode information about a webpage so that search engines can understand it. For example, you can use schema to mark up your blog posts with details such as the date published, the author, and the category in which the post falls.

Schema is an important part of semantic SEO because it helps search engines understand how your content is structured. Schema also allows you to make sure your site’s metadata is correct and accurate.

Structured data helps improve the relevancy of your site by helping search engines identify topics and keywords that are relevant to your content. This helps increase organic traffic from Google and other search engines.

Semantic SEO isn’t just about adding tags or schema; it’s also about making sure all of your text is well-written and error-free. Incorrectly formatted or misspelled words can cause problems for Google when trying to interpret your page’s content.

How to implement semantic SEO in your strategy?

Devise a keyword strategy for topical authority using semantic keywords

One of the best ways to improve your site’s ranking is by building topical authority. This can be done by including semantic terms and related keywords in your content.

Developing this kind of content network with comprehensive, detailed, and semantically organized content will give you the topical authority and coverage you need to rank for your target keywords.

Use related and semantic search terms as part of your content optimization process (see how outranking provided semantic terms in Strategist and Related keywords of an editor)

When you use related keywords as part of your content optimization process, you help Google understand how important the topic of your article or video is to you and other potential customers. Related keywords can be found by using a tool like Outranking, which is an AI-powered SEO content writing and optimization tool that shows you how many people are searching for specific terms relative to the number of pages indexed for those terms.

You can also use Outranking’s feature Strategist, and build your topics around semantically related keywords. Check out more:

Answering search queries using knowledge graphs

When someone types in a query into a search engine, they are looking for information related to that query. By understanding what keywords people are using to find this information, you can improve your site’s ranking in search engines by targeting those keywords.

One way to do this is by creating knowledge graphs. A knowledge graph is a representation of your website’s content that uses semantic tags (words with special meanings) to make it easier for users to understand.

For example, if you have an article about dog breeds, you might include the following tags in your knowledge graph: “dog breeds,” “pets,” “breeds of dogs,” and so on. This will help people searching for information related to those topics find your article more easily.

Another way to improve your site’s ranking in search engine results pages (SERPs) is by including relevant keyword phrases in the titles and descriptions of your pages. Semantic SEO techniques like these can help users find the information they’re looking for faster than ever before.

Build an internal linking strategy with entities and semantic terms in mind

To start building a semantic SEO strategy for your website, first identify the main entities and terms that are related to your business or topic. Next, create links between these entities and terms in order to promote clarity and accuracy for potential search engines. Finally, keep an eye on Google’s algorithm changes in order to make sure that you’re still optimizing your site effectively.

semantic seo as part of internal linking

FAQ about what is semantic SEO

How long should my post content be for good semantic SEO?

There is no one-size-fits-all answer to this question, as the amount of time you spend on semantic SEO will vary based on the content and overall strategy of your website. However, generally speaking, it’s recommended that posts be at least 300 words long.

300 words is the minimum length for posts because it allows for enough detail without bogging down the reader with too much information. Longer posts can be helpful if they’re well-written and feature high levels of keyword density (the number of times a specific word appears in a given piece of text). However, overlong posts can also lead to decreased clickthrough rates and decreased SERP ranking.

Will my visitors stay longer on my page if I do semantic SEO?

There is no guarantee that semantic SEO will keep your visitors staying longer on your page. However, when you cover every aspect of the topic in your content, you provide a good user experience, which is likely to keep your visitors on your page for longer.

Outranking is an AI content writing platform that helps to research, write, and optimize web content. Request a free trial here: https://apps.outranking.io/signup