Is creating a strategy for local SEO important, or even worth it? Local businesses have historically struggled to compete with larger, more established businesses with a high Domain Authority when trying to rank for sought-after keywords. For example, large national car sites with high Domain Authority, like Autowise, tend to outrank smaller local car dealerships such as LA-based Holmes Volvo Cars for the majority of national high-volume keywords. This is often the case, especially for competitive keywords that are not […]
According to First Sage Page, B2B companies experience a 10.5% increase in traffic after 8 months of quality content production. By quality content, we mean a list of factors that include but aren’t limited to: relevance originality clarity accessibility keyword optimization To make sure your content meets the quality standards of searchers and search engines, you can’t underestimate the role of tools for content writers. We interviewed 17 users to understand what article writing tools they prefer. Here are tested […]
4 P’s of Marketing: A Complete Guide to Four Important Parts of Your Marketing Strategy I’ve been in marketing for about 10 years now, and the field is constantly evolving. Marketing has to evolve with technology in order to keep up, but it can be tough when you are not equipped with all the tools you need. Where do marketers start? With a product. Product plays a crucial role because your customers want something that they will use regularly, which […]
A content strategy is a plan or document that outlines the goals and objectives for your content marketing efforts. It helps set the right tone and defines how you will meet those goals. This guide will give you detailed insights on content strategy, marketing examples, and tips.