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June 13, 2022

Strategist – Outranking V8 Release

One key challenge in creating SEO content is building the approach and strategy. Traditional keyword research used to work well when everything you wrote and threw at the wall used to stick. But, ranking is now more complicated than it used to be.  Your potential to rank now depends on your website’s topical authority. Building topical authority requires careful execution of new content and the optimization of existing content to make sure each page in your authority mind map is […]
May 21, 2022
SEO team structure

How to Map, Create, and Optimize an SEO Team Structure

SEO is not easy to accomplish alone. It can be strenuous and time-consuming. That’s why having a team to help optimize your organization’s work and get you up high in the search engine results is essential. You need to know how to map and create an SEO team structure that is best for your organization. You don’t want just anyone on your team. You should be able to identify the right people, know where to find them, and be able […]
May 18, 2022
How to Write Content Briefs: 17 Key Elements and 5 Tips - Outranking

How to create a comprehensive content brief

A content brief is a document that provides specific instructions to a writer on what they should include in a piece of content. It typically includes information like the word count, topic, and title of the piece, as well as keywords that should be included. In addition, a content brief can also provide detailed information on the goals of the piece, its audience, and a rough outline of the content. This helps to ensure that everyone involved is on the […]
May 17, 2022
Ultimate on-page optimization guide - What is it, how to do it, checklist and tools

Ultimate on-page optimization guide – What is it, how to do it, checklist and tools

On-page SEO is one of the few things you have complete control over. By optimizing your content for search, you can bring qualified visitors without spending money.  In this guide, we will discuss what on-page optimization is, why it’s essential, and how you can optimize your content to rank higher. What is on-page optimization in SEO? On-page optimization refers to the optimization of the content and design of your web page to better align with search engine optimization best practices. […]