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SEO Content

December 31, 2021
7 Types of Content to Include in Your B2B Marketing Strategy

7 Types of Content to Include in Your B2B Marketing Strategy

Generating leads is the primary goal for most B2B marketing teams. From cold calling to networking to advertising, there are many ways to attract leads. However, a successful marketing strategy will focus time and resources on generating qualified leads—leads that are most likely to convert.  One of the best tactics to get qualified B2B leads is through content marketing. Let’s start with the basics. What is content marketing? Content marketing uses engaging material, AKA content, to help generate interest in […]
December 29, 2021
Essential Content Writing Skills You Need to Become a Successful Content Writer

Essential Content Writing Skills You Need to Become a Successful Content Writer

Content is the lifeblood of your website. It drives search engine results, increases traffic to your page, and establishes your organization as an industry leader. Therefore, to create a bunch of stunning content, superb content writing skills are required. Creating and writing content is so much more than picking up an idea and putting words in the empty space by writing what you understand about it. It is also about making sure that what you write provides value for the […]
December 24, 2021
Content Optimization What It Is & How to Master It

Content Optimization: What It Is & How to Master It

Whether you’re creating content for your own business or for clients, it’s safe to bet that your goals include generating more online visibility, traffic, and leads. Countless others are trying to do the exact same thing. How are they going about it? One method is a clear standout. More than 60% of companies are investing in content optimization and seeing outstanding results from it. These results include increased and higher-quality website traffic, more leads, and even more sales. So, learning […]
December 23, 2021
How to Create Expert-Level Content by Leveraging Subject Matter Experts’ Knowledge

How to Create Expert-Level Content by Leveraging Subject Matter Experts’ Knowledge

Have you ever entered some of your target keywords on Google and found terrible content on the SERPs? Most of the time, this is good news because your competition hasn’t created relevant content to address that specific search intent. However, in this article, I won’t explain how to create a content strategy. Specifically, I will try to answer how to create better blog content and how to improve content quality by leveraging the knowledge of subject matter experts (SMEs). It […]