How to optimize existing content for SEO

How to Optimize Existing Content for SEO?

How to Use AI for SEO content creation and optimization: Practical Examples

July 9, 2021

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How to optimize existing content for SEO

How to optimize existing content for SEO

Platform Walkthrough

Pankil Shah

Co-founder @ Outranking.io

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ul.mfn-megamenu > li:last-child{border-right-width:1px;}.header-plain:not(.menuo-right) #Header .top_bar_left{width:auto !important;}.header-stack.header-center #Top_bar #menu{display:inline-block !important;}.header-simple #Top_bar #menu{display:none;height:auto;width:300px;bottom:auto;top:100%;right:1px;position:absolute;margin:0;}.header-simple #Header a.responsive-menu-toggle{display:block;right:10px;}.header-simple #Top_bar #menu > ul{width:100%;float:left;}.header-simple #Top_bar #menu ul li{width:100%;padding-bottom:0;border-right:0;position:relative;}.header-simple #Top_bar #menu ul li a{padding:0 20px;margin:0;display:block;height:auto;line-height:normal;border:none;}.header-simple #Top_bar #menu ul li a:after{display:none;}.header-simple #Top_bar #menu ul li a span{border:none;line-height:44px;display:inline;padding:0;}.header-simple #Top_bar #menu ul li.submenu .menu-toggle{display:block;position:absolute;right:0;top:0;width:44px;height:44px;line-height:44px;font-size:30px;font-weight:300;text-align:center;cursor:pointer;color:#444;opacity:.33;}.header-simple #Top_bar #menu ul li.submenu .menu-toggle:after{content:"+";}.header-simple #Top_bar #menu ul li.hover > .menu-toggle:after{content:"-";}.header-simple #Top_bar #menu ul li.hover a{border-bottom:0;}.header-simple #Top_bar #menu ul.mfn-megamenu li .menu-toggle{display:none;}.header-simple #Top_bar #menu ul li ul{position:relative !important;left:0 !important;top:0;padding:0;margin:0 !important;width:auto !important;background-image:none;}.header-simple #Top_bar #menu ul li ul.nitro-lazy{background-image:none !important;}.header-simple #Top_bar #menu ul li ul li{width:100% !important;display:block;padding:0;}.header-simple #Top_bar #menu ul li ul li a{padding:0 20px 0 30px;}.header-simple #Top_bar #menu ul li ul li a .menu-arrow{display:none;}.header-simple #Top_bar #menu ul li ul li a span{padding:0;}.header-simple #Top_bar #menu ul li ul li a span:after{display:none !important;}.header-simple #Top_bar .menu > li > ul.mfn-megamenu a.mfn-megamenu-title{text-transform:uppercase;font-weight:400;}.header-simple #Top_bar .menu > li > ul.mfn-megamenu > li > ul{display:block !important;position:inherit;left:auto;top:auto;}.header-simple #Top_bar #menu ul li ul li ul{border-left:0 !important;padding:0;top:0;}.header-simple #Top_bar #menu ul li ul li ul li a{padding:0 20px 0 40px;}.rtl.header-simple #Top_bar #menu{left:1px;right:auto;}.rtl.header-simple #Top_bar a.responsive-menu-toggle{left:10px;right:auto;}.rtl.header-simple #Top_bar #menu ul li.submenu .menu-toggle{left:0;right:auto;}.rtl.header-simple #Top_bar #menu ul li ul{left:auto !important;right:0 !important;}.rtl.header-simple #Top_bar #menu ul li ul li a{padding:0 30px 0 20px;}.rtl.header-simple #Top_bar #menu ul li ul li ul li a{padding:0 40px 0 20px;}.menu-highlight #Top_bar .menu > li{margin:0 2px;}.menu-highlight:not(.header-creative) #Top_bar .menu > li > a{margin:20px 0;padding:0;-webkit-border-radius:5px;border-radius:5px;}.menu-highlight #Top_bar .menu > li > a:after{display:none;}.menu-highlight #Top_bar .menu > li > a span:not(.description){line-height:50px;}.menu-highlight #Top_bar .menu > li > a span.description{display:none;}.menu-highlight.header-stack #Top_bar .menu > li > a{margin:10px 0 !important;}.menu-highlight.header-stack #Top_bar .menu > li > a span:not(.description){line-height:40px;}.menu-highlight.header-transparent #Top_bar .menu > li > a{margin:5px 0;}.menu-highlight.header-simple #Top_bar #menu ul li,.menu-highlight.header-creative #Top_bar #menu ul li{margin:0;}.menu-highlight.header-simple #Top_bar #menu ul li > a,.menu-highlight.header-creative #Top_bar #menu ul li > a{-webkit-border-radius:0;border-radius:0;}.menu-highlight:not(.header-fixed):not(.header-simple) #Top_bar.is-sticky .menu > li > a{margin:10px 0 !important;padding:5px 0 !important;}.menu-highlight:not(.header-fixed):not(.header-simple) #Top_bar.is-sticky .menu > li > a span{line-height:30px !important;}.header-modern.menu-highlight.menuo-right .menu_wrapper{margin-right:20px;}.menu-line-below #Top_bar .menu > li > a:after{top:auto;bottom:-4px;}.menu-line-below #Top_bar.is-sticky .menu > li > a:after{top:auto;bottom:-4px;}.menu-line-below-80 #Top_bar:not(.is-sticky) .menu > li > a:after{height:4px;left:10%;top:50%;margin-top:20px;width:80%;}.menu-line-below-80-1 #Top_bar:not(.is-sticky) .menu > li > a:after{height:1px;left:10%;top:50%;margin-top:20px;width:80%;}.menu-link-color #Top_bar .menu > li > a:after{display:none !important;}.menu-arrow-top #Top_bar .menu > li > a:after{background:none repeat scroll 0 0 rgba(0,0,0,0) !important;border-color:#ccc transparent transparent;border-style:solid;border-width:7px 7px 0;display:block;height:0;left:50%;margin-left:-7px;top:0 !important;width:0;}.menu-arrow-top #Top_bar.is-sticky .menu > li > a:after{top:0 !important;}.menu-arrow-bottom #Top_bar .menu > li > a:after{background:none !important;border-color:transparent transparent #ccc;border-style:solid;border-width:0 7px 7px;display:block;height:0;left:50%;margin-left:-7px;top:auto;bottom:0;width:0;}.menu-arrow-bottom #Top_bar.is-sticky .menu > li > a:after{top:auto;bottom:0;}.menuo-no-borders #Top_bar .menu > li > a span{border-width:0 !important;}.menuo-no-borders #Header_creative #Top_bar .menu > li > a span{border-bottom-width:0;}.menuo-no-borders.header-plain #Top_bar a#header_cart,.menuo-no-borders.header-plain #Top_bar a#search_button,.menuo-no-borders.header-plain #Top_bar .wpml-languages,.menuo-no-borders.header-plain #Top_bar a.action_button{border-width:0;}.menuo-right #Top_bar .menu_wrapper{float:right;}.menuo-right.header-stack:not(.header-center) #Top_bar .menu_wrapper{margin-right:150px;}body.header-creative{padding-left:50px;}body.header-creative.header-open{padding-left:250px;}body.error404,body.under-construction,body.template-blank{padding-left:0 !important;}.header-creative.footer-fixed #Footer,.header-creative.footer-sliding #Footer,.header-creative.footer-stick #Footer.is-sticky{box-sizing:border-box;padding-left:50px;}.header-open.footer-fixed #Footer,.header-open.footer-sliding #Footer,.header-creative.footer-stick #Footer.is-sticky{padding-left:250px;}.header-rtl.header-creative.footer-fixed #Footer,.header-rtl.header-creative.footer-sliding #Footer,.header-rtl.header-creative.footer-stick #Footer.is-sticky{padding-left:0;padding-right:50px;}.header-rtl.header-open.footer-fixed #Footer,.header-rtl.header-open.footer-sliding #Footer,.header-rtl.header-creative.footer-stick #Footer.is-sticky{padding-right:250px;}#Header_creative{background-color:#fff;position:fixed;width:250px;height:100%;left:-200px;top:0;z-index:9002;-webkit-box-shadow:2px 0 4px 2px rgba(0,0,0,.15);box-shadow:2px 0 4px 2px rgba(0,0,0,.15);}#Header_creative .container{width:100%;}#Header_creative .creative-wrapper{opacity:0;margin-right:50px;}#Header_creative a.creative-menu-toggle{display:block;width:34px;height:34px;line-height:34px;font-size:22px;text-align:center;position:absolute;top:10px;right:8px;border-radius:3px;}.admin-bar #Header_creative a.creative-menu-toggle{top:42px;}#Header_creative #Top_bar{position:static;width:100%;}#Header_creative #Top_bar .top_bar_left{width:100% !important;float:none;}#Header_creative #Top_bar .top_bar_right{width:100% !important;float:none;height:auto;margin-bottom:35px;text-align:center;padding:0 20px;top:0;-webkit-box-sizing:border-box;-moz-box-sizing:border-box;box-sizing:border-box;}#Header_creative #Top_bar .top_bar_right:before{display:none;}#Header_creative #Top_bar .top_bar_right_wrapper{top:0;}#Header_creative #Top_bar .logo{float:none;text-align:center;margin:15px 0;}#Header_creative #Top_bar #menu{background-color:transparent;}#Header_creative #Top_bar .menu_wrapper{float:none;margin:0 0 30px;}#Header_creative #Top_bar .menu > li{width:100%;float:none;position:relative;}#Header_creative #Top_bar .menu > li > a{padding:0;text-align:center;}#Header_creative #Top_bar .menu > li > a:after{display:none;}#Header_creative #Top_bar .menu > li > a span{border-right:0;border-bottom-width:1px;line-height:38px;}#Header_creative #Top_bar .menu li ul{left:100%;right:auto;top:0;box-shadow:2px 2px 2px 0 rgba(0,0,0,.03);-webkit-box-shadow:2px 2px 2px 0 rgba(0,0,0,.03);}#Header_creative #Top_bar .menu > li > ul.mfn-megamenu{margin:0;width:700px !important;}#Header_creative #Top_bar .menu > li > ul.mfn-megamenu > li > ul{left:0;}#Header_creative #Top_bar .menu li ul li a{padding-top:9px;padding-bottom:8px;}#Header_creative #Top_bar .menu li ul li ul{top:0;}#Header_creative #Top_bar .menu > li > a span.description{display:block;font-size:13px;line-height:28px !important;clear:both;}#Header_creative #Top_bar .search_wrapper{left:100%;top:auto;bottom:0;}#Header_creative #Top_bar a#header_cart{display:inline-block;float:none;top:3px;}#Header_creative #Top_bar a#search_button{display:inline-block;float:none;top:3px;}#Header_creative #Top_bar .wpml-languages{display:inline-block;float:none;top:0;}#Header_creative #Top_bar .wpml-languages.enabled:hover a.active{padding-bottom:11px;}#Header_creative #Top_bar .action_button{display:inline-block;float:none;top:16px;margin:0;}#Header_creative #Top_bar .banner_wrapper{display:block;text-align:center;}#Header_creative #Top_bar .banner_wrapper img{max-width:100%;height:auto;display:inline-block;}#Header_creative #Action_bar{display:none;position:absolute;bottom:0;top:auto;clear:both;padding:0 20px;box-sizing:border-box;}#Header_creative #Action_bar .contact_details{text-align:center;margin-bottom:20px;}#Header_creative #Action_bar .contact_details li{padding:0;}#Header_creative #Action_bar .social{float:none;text-align:center;padding:5px 0 15px;}#Header_creative #Action_bar .social li{margin-bottom:2px;}#Header_creative #Action_bar .social-menu{float:none;text-align:center;}#Header_creative #Action_bar .social-menu li{border-color:rgba(0,0,0,.1);}#Header_creative .social li a{color:rgba(0,0,0,.5);}#Header_creative .social li a:hover{color:#000;}#Header_creative .creative-social{position:absolute;bottom:10px;right:0;width:50px;}#Header_creative .creative-social li{display:block;float:none;width:100%;text-align:center;margin-bottom:5px;}.header-creative .fixed-nav.fixed-nav-prev{margin-left:50px;}.header-creative.header-open .fixed-nav.fixed-nav-prev{margin-left:250px;}.menuo-last #Header_creative #Top_bar .menu li.last ul{top:auto;bottom:0;}.header-open #Header_creative{left:0;}.header-open #Header_creative .creative-wrapper{opacity:1;margin:0 !important;}.header-open #Header_creative .creative-menu-toggle,.header-open #Header_creative .creative-social{display:none;}.header-open #Header_creative #Action_bar{display:block;}body.header-rtl.header-creative{padding-left:0;padding-right:50px;}.header-rtl #Header_creative{left:auto;right:-200px;}.header-rtl #Header_creative .creative-wrapper{margin-left:50px;margin-right:0;}.header-rtl #Header_creative a.creative-menu-toggle{left:8px;right:auto;}.header-rtl #Header_creative .creative-social{left:0;right:auto;}.header-rtl #Footer #back_to_top.sticky{right:125px;}.header-rtl #popup_contact{right:70px;}.header-rtl #Header_creative #Top_bar .menu li ul{left:auto;right:100%;}.header-rtl #Header_creative #Top_bar .search_wrapper{left:auto;right:100%;}.header-rtl .fixed-nav.fixed-nav-prev{margin-left:0 !important;}.header-rtl .fixed-nav.fixed-nav-next{margin-right:50px;}body.header-rtl.header-creative.header-open{padding-left:0;padding-right:250px !important;}.header-rtl.header-open #Header_creative{left:auto;right:0;}.header-rtl.header-open #Footer #back_to_top.sticky{right:325px;}.header-rtl.header-open #popup_contact{right:270px;}.header-rtl.header-open .fixed-nav.fixed-nav-next{margin-right:250px;}#Header_creative.active{left:-1px;}.header-rtl #Header_creative.active{left:auto;right:-1px;}#Header_creative.active .creative-wrapper{opacity:1;margin:0;}.header-creative .vc_row[data-vc-full-width]{padding-left:50px;}.header-creative.header-open .vc_row[data-vc-full-width]{padding-left:250px;}.header-open .vc_parallax .vc_parallax-inner{left:auto;width:calc(100% - 250px);}.header-open.header-rtl .vc_parallax .vc_parallax-inner{left:0;right:auto;}#Header_creative.scroll{height:100%;overflow-y:auto;}#Header_creative.scroll:not(.dropdown) .menu li ul{display:none !important;}#Header_creative.scroll #Action_bar{position:static;}#Header_creative.dropdown{outline:none;}#Header_creative.dropdown #Top_bar .menu_wrapper{float:left;}#Header_creative.dropdown #Top_bar #menu ul li{position:relative;float:left;}#Header_creative.dropdown #Top_bar #menu ul li a:after{display:none;}#Header_creative.dropdown #Top_bar #menu ul li a span{line-height:38px;padding:0;}#Header_creative.dropdown #Top_bar #menu ul li.submenu .menu-toggle{display:block;position:absolute;right:0;top:0;width:38px;height:38px;line-height:38px;font-size:26px;font-weight:300;text-align:center;cursor:pointer;color:#444;opacity:.33;}#Header_creative.dropdown #Top_bar #menu ul li.submenu .menu-toggle:after{content:"+";}#Header_creative.dropdown #Top_bar #menu ul li.hover > .menu-toggle:after{content:"-";}#Header_creative.dropdown #Top_bar #menu ul li.hover a{border-bottom:0;}#Header_creative.dropdown #Top_bar #menu ul.mfn-megamenu li .menu-toggle{display:none;}#Header_creative.dropdown #Top_bar #menu ul li ul{position:relative !important;left:0 !important;top:0;padding:0;margin-left:0 !important;width:auto !important;background-image:none;}#Header_creative.dropdown #Top_bar #menu ul li ul.nitro-lazy{background-image:none !important;}#Header_creative.dropdown #Top_bar #menu ul li ul li{width:100% !important;}#Header_creative.dropdown #Top_bar #menu ul li ul li a{padding:0 10px;text-align:center;}#Header_creative.dropdown #Top_bar #menu ul li ul li a .menu-arrow{display:none;}#Header_creative.dropdown #Top_bar #menu ul li ul li a span{padding:0;}#Header_creative.dropdown #Top_bar #menu ul li ul li a span:after{display:none !important;}#Header_creative.dropdown #Top_bar .menu > li > ul.mfn-megamenu a.mfn-megamenu-title{text-transform:uppercase;font-weight:400;}#Header_creative.dropdown #Top_bar .menu > li > ul.mfn-megamenu > li > ul{display:block !important;position:inherit;left:auto;top:auto;}#Header_creative.dropdown #Top_bar #menu ul li ul li ul{border-left:0 !important;padding:0;top:0;}#Header_creative{transition:left .5s ease-in-out,right .5s ease-in-out;}#Header_creative .creative-wrapper{transition:opacity .5s ease-in-out,margin 0s ease-in-out .5s;}#Header_creative.active .creative-wrapper{transition:opacity .5s ease-in-out,margin 0s ease-in-out;}}@media only screen and (min-width: 1240px){#Top_bar.is-sticky{position:fixed !important;width:100%;left:0;top:-60px;height:60px;z-index:701;background:#fff;opacity:.97;-webkit-box-shadow:0 2px 5px 0 rgba(0,0,0,.1);-moz-box-shadow:0 2px 5px 0 rgba(0,0,0,.1);box-shadow:0 2px 5px 0 rgba(0,0,0,.1);}.layout-boxed.header-boxed #Top_bar.is-sticky{max-width:1240px;left:50%;-webkit-transform:translateX(-50%);transform:translateX(-50%);}#Top_bar.is-sticky .top_bar_left,#Top_bar.is-sticky .top_bar_right,#Top_bar.is-sticky .top_bar_right:before{background:none;box-shadow:unset;}#Top_bar.is-sticky .top_bar_right{top:-4px;height:auto;}#Top_bar.is-sticky .top_bar_right_wrapper{top:15px;}.header-plain #Top_bar.is-sticky .top_bar_right_wrapper{top:0;}#Top_bar.is-sticky .logo{width:auto;margin:0 30px 0 20px;padding:0;}#Top_bar.is-sticky #logo,#Top_bar.is-sticky .custom-logo-link{padding:5px 0 !important;height:50px !important;line-height:50px !important;}.logo-no-sticky-padding #Top_bar.is-sticky #logo{height:60px !important;line-height:60px !important;}#Top_bar.is-sticky #logo img.logo-main{display:none;}#Top_bar.is-sticky #logo img.logo-sticky{display:inline;max-height:35px;}#Top_bar.is-sticky .menu_wrapper{clear:none;}#Top_bar.is-sticky .menu_wrapper .menu > li > a{padding:15px 0;}#Top_bar.is-sticky .menu > li > a,#Top_bar.is-sticky .menu > li > a span{line-height:30px;}#Top_bar.is-sticky .menu > li > a:after{top:auto;bottom:-4px;}#Top_bar.is-sticky .menu > li > a span.description{display:none;}#Top_bar.is-sticky .secondary_menu_wrapper,#Top_bar.is-sticky .banner_wrapper{display:none;}.header-overlay #Top_bar.is-sticky{display:none;}.sticky-dark #Top_bar.is-sticky,.sticky-dark #Top_bar.is-sticky #menu{background:rgba(0,0,0,.8);}.sticky-dark #Top_bar.is-sticky .menu > li:not(.current-menu-item) > a{color:#fff;}.sticky-dark #Top_bar.is-sticky .top_bar_right a:not(.action_button){color:rgba(255,255,255,.8);}.sticky-dark #Top_bar.is-sticky .wpml-languages a.active,.sticky-dark #Top_bar.is-sticky .wpml-languages ul.wpml-lang-dropdown{background:rgba(0,0,0,.1);border-color:rgba(0,0,0,.1);}.sticky-white #Top_bar.is-sticky,.sticky-white #Top_bar.is-sticky #menu{background:rgba(255,255,255,.8);}.sticky-white #Top_bar.is-sticky .menu > li:not(.current-menu-item) > a{color:#222;}.sticky-white #Top_bar.is-sticky .top_bar_right a:not(.action_button){color:rgba(0,0,0,.8);}.sticky-white #Top_bar.is-sticky .wpml-languages a.active,.sticky-white #Top_bar.is-sticky .wpml-languages ul.wpml-lang-dropdown{background:rgba(255,255,255,.1);border-color:rgba(0,0,0,.1);}}@media only screen and (min-width: 768px) and (max-width: 1240px){.header_placeholder{height:0 !important;}}@media 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