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What Is Long Tail Keywords in SEO? How To Use Them To Boost Rankings on Search Engines

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Long tail keywords are keywords that are more specific and targeted than general keywords. They are usually longer, and more specific to what you are trying to rank for. For example, if you are trying to rank for the keyword “shoes”, a long tail keyword could be “women’s black leather shoes size 7”.

Long tail keywords are important because they allow you to target a specific audience with your content. When you use general keywords, you may attract a lot of traffic, but it may not be the right traffic. Long tail keywords allow you to zero in on the people who are actually looking for what you have to offer.

In addition, long tail keywords are less competitive than general keywords. This means that it is easier to rank for long tail keywords than for general keywords. If you are just starting out with SEO and doing SEO yourself, or if you are trying to rank for a highly competitive keyword, long tail keywords may be the way to go.

Finally, long tail keywords tend to convert better than general keywords. This is because they are more specific and because they attract people who are already interested in what you have to offer.

If you want to use long-tail keywords to boost your SEO, there are a few things you can do. First, you can build content around long-tail keywords. Make sure to use them in the title, in the body, and in the keywords section of your website. In addition, you can use them in your backlinks. Look for opportunities to use long-tail keywords in the anchor text of your backlinks. This will help you to rank higher for those keywords.

What are the two types of long tail keyword terms in SEO?

There are two types of long-tail keywords in SEO: supporting long tail keywords and topical long tail keywords. Let’s check the meaning and importance of both of them.

Supporting long tail keywords in SEO

Supporting long tail keywords are used for general topics and are harder to rank for. Although these keywords are not considered to be high-intent keywords, Google takes into consideration common keywords from these phrases and includes them in the rankings. For example, if you use the term “How to cook soft boiled eggs in an air fryer”, the search volume will be very low, but Google will include ranking for “soft boiled eggs”

Topical long tail keywords in SEO

Topical long tail keywords are related to a specific topic or product. These keywords are less competitive and easier to rank for. For example, if you use the term “Content writing software”, it will have a certain monthly search volume, and Google will include rankings for “content writing software” only. These long tail keywords are more specific and have a targeted audience.

Why should you use long-tailed keywords?

Long tail keywords make up as much as 70% of all search traffic and are more targeted and less competitive than general keywords. They usually get less search traffic but will have a higher conversion value, as they are more specific. This makes them a valuable tool for SEOs, as they allow you to gradually get more traffic to your site and be found by new and motivated audiences. You can find long-tail keywords by using keyword research tools or simply brainstorming terms that are relevant to your business.

Long tail keywords in SEO are less competitive: help you with ranking easily

If you’re looking to improve your SEO, you might be wondering if long-tail keywords are worth your time. After all, they’re less competitive, so it might be easier to rank them. And you’d be right- using long-tail keywords can help you rank more easily. But there are other benefits to using them as well, such as:

  • They help you target a specific audience.
  • They can be more specific (and therefore more effective) than shorter keywords.
  • They can help you rank for multiple keywords with one piece of content.

In short, long-tail keywords are definitely worth your time if you’re looking to improve your SEO. So start incorporating them into your content marketing strategy today!

Long tail keywords in SEO are more high intent keywords: help you reach your target audience

Long tail keywords are more specific and target a narrow audience. This makes them more high-intent keywords, which means that people who use them are more likely to be ready to buy what you’re selling.

In other words, long-tail keywords can help you reach your target audience more effectively. And since they’re less competitive, they can also be easier to rank for.

So if you’re looking to optimize your website for SEO, don’t forget to consider long tail keywords. They could be just what you need to take your website to the next level.

Long tail search queries tend to bring better conversion rates

You might be wondering why you should bother with long-tail keywords. After all, they’re not as popular as shorter, more general keywords, right?

Wrong!

While it’s true that long-tail keywords are not as popular as shorter keywords, they actually tend to bring better conversion rates. This is because long tail keywords are more specific, which means that they’re more likely to be used by people who are actually looking to buy something.

So, if you’re looking to increase your conversion rate, you should definitely focus on long-tail keywords.

It takes lesser time to create content around a long-tailed keyword

If you’re looking to create SEO content that will rank well in search engines, you should consider using long-tailed keywords. Here’s why:

  • It takes lesser time to create content around a long-tailed keyword since there is less competition.
  • Long-tailed keywords in your content are more likely to be typed into search engines, so you’re more likely to get traffic from them.

Overall, using long-tailed keywords is a great way to improve your chances of ranking well in search engines and getting more traffic to your website.

How to find long tail keyword ideas?

There are many ways to find long-tail keywords for your content. You can look at Google autocomplete suggestions, Google “Searches related to”, Google “People also ask” section, or you can use tools.

find long tail keywords on google

Use Outranking Strategist feature to strategically find long-tailed keywords that increase topical authority.

Outranking is an all-in-one SEO content writing and optimization tool. So, if you want to find long-tail keyword ideas, you can use the Outranking Strategist feature. This feature allows you to strategically find long-tail keywords that increase topical authority.

Check out this video on how to use Outranking Strategist:

Use the Ahrefs keywords explorer tool and find keywords longer than 3 words

If you’re looking for long-tail keyword ideas, one of the tools to use is Ahrefs‘ keywords explorer tool. Just enter a seed keyword and set the filter to show only keywords that are longer than 3 words. You’ll instantly get a list of hundreds, if not thousands, of long-tail keywords to choose from.

search for long tail keywords with ahrefs keyword explorer tool

Use the Semrush keywords explorer tool and find keywords longer than 3 words

If you’re looking for long-tail keyword ideas, one of the places to start is with the Semrush keywords explorer tool. Just enter a seed keyword, and the tool will generate a list of keywords and keyword variations that are longer than 3 words.

semrush longtail keyword strategy tool

Answer The Public – long tail SEO keyword research tool

Answer The Public is a free long tail keyword research tool that’s helpful for SEO keyword research. You can use it to find ideas for blog posts, infographics, and other content. Just enter a keyword, and it will show you a list of questions people are asking about that keyword. You can then use those questions to create content that answers those questions.

check for searches intent and content with answer the public

How to use long tail keywords in your SEO content?

If you want to use long-tail keywords in your SEO content, there are a few things you can do to make sure you’re using them effectively. First, make sure you’re using them in the right places. Long tail keywords should be used in the title, in the meta tags, and in the body of the text. They can also be used in the anchor text of links, but be careful not to overdo it. Second, use them sparingly. Using too many long-tail keywords will make your content look spammy and could hurt your SEO efforts. Finally, make sure you’re using relevant long-tail keywords. Using keywords that are unrelated to your content will not only hurt your SEO efforts but will also turn off your readers.

Use long tails keywords in your headings

To use long tail keywords in your content, simply include them in your headings and throughout your text. Headings are the first thing that your audience sees and decides whether or not to continue reading. Make sure that you’re using them in a way that makes sense for your audience and that you’re not stuffing your content with too many keywords. If you do, you could end up being penalized by search engines.

In this example, the long tail keyword is an SEO content strategy and is used in one of the headings in the content.

long tail keywords in the headings

Insert the Q&A section in your posts

The Q&A section is an excellent way to insert more long-tail keywords into your content. For this section, you can use Google “People also ask” suggestions to give answers to some issues your audience may have. Keep in mind to formulate the questions to look natural and avoid keyword stuffing.

In this example, the long tail keyword is White hat SEO and is used multiple times in the Q&A section.

long tail keywords in the qa section 1

Use your long tail SEO keywords naturally

To use long tail keywords in your SEO content, simply include them in your content in a natural way. Mention them in your headlines and throughout your text. But don’t stuff your keywords – that will just hurt your SEO. Instead, focus on providing quality content that includes your long tail keywords. If you do that, you’ll be well on your way to improving your SEO.

Here is an example of using a long tail keyword naturally in the headline and in the content. The long tail keyword is a blog outline generator, and it is used in a way that the headline and content are easy to read and are not keyword-stuffed.

long tail keywords used naturally

Use long-tailed keywords as the seed keyword to create new content

When creating new content, one SEO content strategy you can use is to focus on long-tailed keywords.

To find long-tailed keywords that you can implement in your content, you can start with a seed keyword and then add modifiers to create new content ideas. For example, if you sell women’s clothing, a seed keyword could be “dresses.” You could then add modifiers like “plus size,” ” formal,” or “casual” to create new content ideas.

Not only will focusing on long-tailed keywords help you to create more targeted content, but it can also help you to rank better in search engines. So if you’re looking to improve your SEO, consider using long-tailed keywords in your content.

In this example of a blog post title, the seed keyword is topical authority, and how to is added, which transforms it into a long-tailed keyword built around the seed keyword.

seed long tail keyword

Chose long-tailed keywords that support your pillars or more important pages

As you create content for your website, it’s important to choose long-tailed keywords that support your pillars or more important pages. These keywords are usually more specific and less competitive than shorter, more general keywords. As a result, they can help you attract a niche audience and improve your search engine rankings.

To find long-tailed keywords, start by brainstorming a list of potential topics. Then, use a keyword research tool to identify relevant keywords for each topic. Once you have a list of keywords, you can use them to improve your website’s SEO. For example, you can include them in your title tags, meta descriptions, and blog posts.

For example, your pillar page could be The ultimate guide to SEO, and your pillar content around it What is technical SEO, What is local SEO, etc.

Examples of long tail keywords in SEO

Example 1: Content writing

When you search on Google for the term “content writing”, check in the “People also ask” section. You will find some long tail keyword examples that people actually search for and help you rank higher.

People also ask

Here you can see that Google suggests “What is content writing?”, “Is content writing easy”, “What is an example of content writing?”, etc. These keywords also have a certain monthly search volume but are easier to rank for.

Example 2: SEO tips

Similar to the first example, if you enter “SEO tips” on Google, you can see variations and suggestions for long tail keywords that would be smart to use in your content strategy. “SEO tips” itself is more competitive and more difficult to rank for, but if you use the “How can I improve my SEO” keyword, it will be much easier to rank.

seo tips long tail keywords on google

Example 3: Running shoes

An example of a long tail keyword in SEO would be “running shoes.” This keyword is less competitive than other keywords like “shoes” or “sneakers,” but it still gets a fair amount of searches. And, because it’s more specific, it tends to convert better than more general keywords.

example of a long tail keyword in SEO

However, if you use “Best running shoes” or “Which shoe brand is best for running” you have a much higher chance to rank on Google.

FAQ about what is long tail keywords in SEO

Is using long tail keywords in SEO better than using short tail keywords?

There is no one answer to this question. It depends on your business goals and the nature of your website. If you are just starting out with SEO, you may want to focus on long tail keywords because they are usually easier to rank for and they can help you get more targeted traffic. However, as your website grows and you build more backlinks, you may be able to rank for more competitive short-tail keywords as well. Ultimately, it is up to you to decide which keywords you want to target.

Will long tail keywords in SEO will help me rank higher in Google?

Yes! Long tail keywords tend to be less competitive than shorter, more general keywords. So, if you can optimize your website and content for long-tail keywords, you may have an easier time ranking high in Google search results.

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