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Just like all the evolving SEO trends, local SEO trends are also changing rapidly in 2023.
When engaging with a local business, customers are often looking for a personalized experience. After all, when people find local products and services, it saves them many nuances and difficulties. That’s why businesses should focus on providing high-quality, valuable, and relevant services to their customers, ultimately increasing their local leads.
In 2022, 87% of consumers used Google to find a local business, compared to 81% in 2021. If you’re here to find out the local SEO trends for 2023, the above stat alone can show you that local SEO will only skyrocket your sales in 2023.
Without a proper local SEO strategy, chances are people in a specific region won’t find your business online. This can hugely impact your website’s visibility, organic rankings, and leads. This will also have a negative impact on your ROI. That’s why we’ve compiled a list of top 7 local SEO trends for 2023 to help push your business to the top.
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With the introduction of Google’s language model LaMDA, Google is trying to understand natural languages better. Why is that?
Because people are moving away from typing in favor of voice searching. The voice technology market size, which was close to $10 billion in 2020, is expected to reach $30 billion by 2026. 71% of consumers also prefer to conduct queries using voice search.
Voice SEO is different from regular SEO because, in voice optimization, the keywords are more detailed and conversational. In voice search, for example, people ask “which restaurant serves Chinese food in my area?” instead of typing “Chinese food near me”.
So if your business has a local listing, you should optimize it for voice search. Without voice optimization, people can’t find your local business. Here are some tips on how to successfully optimize your content for voice search:
72% of consumers say fake reviews are becoming normal. 82% of consumers say they’ve read at least one fake review in the last year.
If you’re one of those people who write fake reviews to push your products and services, you’re in for a surprise. With Google’s advancing automated spam detection technology, Google identifies and removes any review it considers fake or spam.
Google ensures its users read authentic, relevant, and valuable reviews. So now, if you bombard other businesses’ comments with fake reviews — or even write some on your own page — you won’t get anywhere.
Instead of relying on fake feedback, follow the suggestions below:
The more reviews your business has, the higher it appears on search pages. And because businesses understand this ranking factor, they try to game the system by using AI generation to create more reviews.
Using AI to write a specific review isn’t harmful in its entirety. But because AI can only produce content already written on the internet, its reviews are unhelpful. Google has also made it clear that any AI content manipulating search rankings is against its spam policies.
So, anyone who uses AI to write reviews will soon be penalized, and their business will lose its ranking. To avoid those consequences, we have two little tips for you:
Leveraging AI tools is among the latest SEO trends. Emerging digital technologies have made it possible to provide solutions to as many technical problems as possible. People favor AI for most of their tasks to reduce business costs and save time in this declining economy.
If your website isn’t optimized for local search, you can use AI tools to generate one. You can also launch your website by using website templates. AI can even help you update your website to perform better locally.
Here are a few pointers to help when using AI with website creation:
Did you know that 88% of consumers who search for a business call or go to that business within 24 hours? This means your business will stay unknown unless you have a website with your address and number.
And if you don’t invest in local SEO, your website and business address will likely remain hidden in search rankings. So if you want your local business to perform well, you should invest in a good website. Provide good content that hooks the reader, and give everyone the need-to-know information easily.
In 2023, businesses will realize the importance of having an interactive website. They’ll invest in creating a well-designed local website that will attract local customers to their website and, ultimately, increase leads for them.
As a bonus, we’ve gathered this list of items you can use to boost your business’ ranking potential:
Amidst all this website chaos, let’s not forget schema makeup or structured data, a code that helps search engines understand your data. Schema markup can improve a website’s ranking chances. Search engines can crawl and better understand valuable information through schema markup.
Schema.org contains local business categories so you can better optimize your website locally. Other schema properties that can improve visibility for a local business are review, the aggregate rating, FAQ page, department, and products.
Bing has introduced a chatbot that answers queries for local searches. When someone asks about the location, opening hours, parking options, price range, or even discounts of a local restaurant, a Skype-based chatbot answers with the maximum available information.
This is a major opportunity for local businesses to optimize their websites and profiles. More people can find your business if you take advantage of bots that can answer queries about your business.
Right now, this is still a relatively new development — chatbots are only able to answer local queries in the Seattle area. Bing also hasn’t introduced or answered anything related to local search queries using chatbots, but they say they’ll share information when available.
In this digital age, almost everyone uses social media. Major brands even hire professionals to grow their social media following. Even digital marketing has a branch named Social Media Marketing.
Leveraging social media is essential for your local business, because it sends trust and authority signals to users. It also improves the ranking of your business on SERPs. An excellent social media presence also allows you to connect with your customers and helps raise brand awareness.
Consider this: You have a local business but no social media presence. Users will look for your social profiles, find nothing, and probably consider not going to your location. But if you have a social presence with many followers and positive reviews, users will find a sense of trust and generate leads for your business.
So, to grow your social media impact, consider the following:
Studies show 85% of consumers trust online reviews as much as personal recommendations. That’s why you should build your online reputation on top of providing quality services and products. For this, consider doing the following:
Watch this video to learn more about building an online presence and reputation.
We know that valuable content creation serves a primary role in boosting rankings for a webpage, so leveraging AI tools that can lessen your research burden is something you should think of. We suggest you use tools for content optimization and on-page SEO optimization tools, creating SEO content briefs, creating SEO content strategies, leveraging SEO keyword strategy tools, SEO content audit tools and using an SEO content editor.
For your local business, learn how to plan a local SEO strategy and how to do local SEO marketing with actionable tips to be at the top of the local SEO game.
2023 is all about boosting local business sales through local SEO. So, to generate more local leads, focus on providing the best quality user experience. Update and improve your website while engaging with your customers to improve your ranking on SERPs. You should also consider building awareness about your brand through social media presence. At the same time, steer clear of shady practices like leaving fake, AI-generated reviews on your website. This will destroy your reputation and Google will likely penalize you for cheating.