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What Is Internal and External Linking in SEO and How To Use Links to Your Advantage?

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What is internal and external linking in SEO? The search engines use links to determine the relevance of your site to other websites in order for them to rank your website higher on their search engine results pages (SERPs).

When it comes to links, there are two main types: internal and external. In this article, we will talk about how internal and external link-building work so that you can better understand how they affect SEO while creating content.

What is internal linking in SEO?

Internal linking is the process of linking one page on your website to another. This can be done by adding links to your content, using anchor text, or by adding links to your navigation. Internal linking is important for SEO because it helps search engines understand your website and find new content. It also helps to improve your website’s usability and can increase the number of pages that are indexed by search engines.

Internal links are links that are placed within the content of a page or post. These links help to keep users on your site by providing more relevant information on the topic they are reading about. Internal linking helps to pass along SEO value from one page to another, which can improve your site’s ranking in search engine results pages.

Inter-page links are links between pages and posts on your website. These links help to improve the user experience by providing easy navigation between related content. Additionally, inter-page links also pass along SEO value, which can help to improve your site’s ranking in search engine results pages.

What Is External Linking in SEO?

External linking is when a website links to another website. This is done for a variety of reasons, but the most common reason is to help improve the SEO of the website being linked to. When a website links to another site, it passes along some of its authority and helps improve the ranking of that site in search engines.

External linking is beneficial for SEO because it helps to build trust and authority with the search engines. When other websites link back to your website, it tells the search engine that your website is a quality source of information. As a result, you will be rewarded with higher rankings on the search engine results pages.

Do-Follow vs. No-Follow Site Links

The two main types of external links are do-follow and no-follow.

Do-follow links are links that pass on “link juice” to the website they’re linking to. This means that they help improve the target website’s search engine ranking. No-follow links, on the other hand, do not pass on link juice. This means that they don’t have the same SEO benefits as do-follow links.

Do-Follow vs. No-Follow Site Links

Which type of link is better for SEO? In general, do-follow links are better for SEO. However, there are some situations where no-follow links can also be beneficial. For example, if you’re linking to a website that’s not very reputable, it’s usually best to use a no-follow link. This will tell search engines that you don’t endorse the target website.

Overall, though, if you want to improve your website’s SEO, you should focus on getting as many do-follow links as possible.

Benefits of internal linking in SEO

This section will give you the low down on how internal links can be beneficial to your SEO and content strategy.

Internal links help Google understand the structure of your website

When you’re optimizing your website for search engines, one of the best things you can do is to add internal links. Internal links are links from one page on your website to another page on your website. They help Google understand the structure of your website and can give your website a boost in search engine rankings.

If you’re not sure how to add internal links to your website, Outranking AI SEO content creation and optimization tool helps you to add relevant internal links to your content. They can help you add internal links to your website and optimize your website for search engines.

Internal links provide higher website authority

By linking to other pages on your website from within your content, you are passing along some of your website’s authority to those pages. This can help them rank higher in search results, which can result in more traffic and conversions.

The more links a significant page receives, the more important it will seem to search engines. This will result in better rankings for that page and for the website as a whole.

Internal links improve the user experience on your website

Internal links help improve the user experience on your website, and they can also help with your SEO efforts. User experience is important because it helps keep people on your website longer.

If they can easily find what they’re looking for, they’re more likely to stick around. This is beneficial for you because it means that they’re more likely to see your other content, and maybe even make a purchase. Overall, internal linking is beneficial for both your website’s users and your SEO efforts. So make sure to include internal links on your website.

Benefits of external linking in SEO

These are the benefits of external linking in SEO.

External links improve your website’s credibility

One of the benefits of external linking is that it can improve the credibility of your website. When you link to reputable sources, it shows that you’re willing to vouch for the quality of their content. This, in turn, can make your website more trustworthy in the eyes of visitors.

Furthermore, external links can also help you to rank higher on search engine results pages. This is because search engines view links as a vote of confidence, so the more high-quality links you have pointing to your site, the better.

External links improve your website visibility

If you’re looking to improve your website visibility and get more traffic, then external linking is a great way to do it. By linking to other websites, you’re not only increasing the chances that people will visit your site, but you’re also improving your site’s search engine optimization according to Moz.

How to create internal links?

Identify the hub pages on your website

The first step is to identify the hub pages on your website. These are the pages that get the most traffic and have the most authority. You want to create internal links to these pages because they will help to increase the traffic to those pages.

To find the hub pages on your website, you can use a tool like Google Analytics. Look at the pages that get the most traffic and have the highest authority. These are the pages that you want to create internal links too.

Once you have identified the hub pages on your website, you can start to create internal links to those pages. You can do this by adding links to those pages in your blog posts and on your other pages. This will help to increase the traffic to those pages and will also help to improve your search engine rankings.

Map out topic clusters

If you want to rank higher in search engine results pages (SERPs), you need to create topic clusters. A topic cluster is a group of related content pieces that all revolve around a central topic. The central topic is typically a broad keyword, and the related content pieces are narrower in scope and focus on more specific keywords.

To create a topic cluster, you first need to map out all of the potential content pieces you could create that would be related to your central topic. Once you have a good sense of all the potential content pieces, you can start to narrow down which ones you want to create and how they will all fit together.

When you’re mapping out your topic clusters, it’s important to keep two things in mind:

  • The overall goal of your website or blog
  • Your target audience

Your overall goal will dictate the scope of your topic cluster, and your target audience will dictate the tone and approach you to take with your content. If you keep these two things in mind, you’ll be well on your way to creating a topic cluster that will help you rank higher in SERPs and attract more readers.

Choose the right anchor text

Creating internal links is a great way to help your readers navigate your website. But in order for them to be effective, you need to choose the right anchor text.

Choose the right anchor text

Here are a few tips:

  • Use descriptive anchor text. This will help your readers understand what the link is about and whether or not it’s relevant to them.
  • Keep it short. Long anchor text can be confusing and hard to read.
  • Make it keyword-rich. This will help your website’s SEO.
  • Use actionable words. Words like “click here” or “learn more” are more likely to encourage readers to click on the link.

Identify your authority pages

The first step to creating internal links is to identify your authority pages. These are the pages on your website that you want to rank highly in search engine results pages (SERPs).

To do this, you’ll need to do some keyword research to find the right keywords to target. Once you’ve identified your authority pages, you can start creating links to them from other pages on your site.

How to create external links? (Strategy and best practices)

Find trustworthy domains relevant to your niche

If you want to create external links, the first step is to find trustworthy domains that are relevant to your niche. You can use a tool like Moz’s Link Explorer to find relevant domains. Once you’ve found relevant domains, you can reach out to the site owners and ask for a link.

Moz - Link Research

Find relevant pages that will link to your webpage

You can find relevant pages that will link to your webpage by searching for your keywords in Google and then checking the websites that appear in the top results. Once you have found a few relevant websites, you can then contact the webmasters of these websites and ask them to link to your webpage.

Find relevant pages that you will link to

The most important thing when creating external links is to make sure that the pages you link to are relevant to your own page. You don’t want to link to just any old page, because that will not be helpful to your readers. Instead, take the time to find pages that are relevant to the topic of your own page, and then link to those.

There are a few ways to find relevant pages to link to. One is to use a search engine and simply search for keywords related to the topic of your page. Another way is to look for websites that are in the same niche as your own, and see if they have any relevant pages that you can link to.

Once you have found some relevant pages, it’s time to add the links to your own page. Make sure to add them in a way that makes sense, and that they are easy for readers to spot. If you do this, you will be sure to create helpful external links that will benefit your readers.

Examples of internal linking in SEO

Linking to another post or page about Outranking AI SEO Content Writing and Optimization tool on this site is a typical example of an internal link for SEO. This way, we are passing authority and link value in order to help visitors navigate the site, and it can also be used to help search engines index a website.

Example of internal linking in SEO

By using keyword-rich anchor text and linking to pages with relevant content, you can help search engines understand your website better. Additionally, creating a logical link structure can help search engines crawl your website more easily.

Examples of external linking in SEO

Giving or Receiving Links from other websites that are relevant to your website is a good example of external linking in SEO.

Example of external linking in SEO

FAQ about what is internal and external linking in SEO

How many internal and external links should I insert in a blog post?

Generally, it’s a good idea to have a mix of both internal and external links in your blog post. Internal links help to keep readers on your website and help search engines to crawl and index your website. External links add value to your blog post by providing readers with additional resources and information.

How many links you should insert will depend on the length of your blog post. A good rule of thumb is to insert 1-2 internal links and 1-2 external links for every 100 words in your blog post. So, if you have a 500-word blog post, you would insert 5-10 internal links and 5-10 external links.

Remember, the goal is to add value to your blog post and help your readers. So, only insert links that are relevant and add value to your blog post.

Should I focus on internal or external links?

There’s no easy answer when it comes to deciding whether to focus on internal or external links for your website. Both can be beneficial for your SEO (search engine optimization) efforts, but it really depends on your specific goals and situation.

If your goal is to increase your website’s authority, then you’ll want to focus on external links. This is because when other websites link to yours, it’s seen as a vote of confidence. The more high-quality websites that link to yours, the better.

On the other hand, if your goal is to increase traffic to specific pages on your website, then you’ll want to focus on internal links. This is because you have more control over where people will go when they click on a link. By strategically placing links on your website, you can guide visitors to the pages you want them to see.

Both internal and external links are important for SEO, so it’s best to focus on both. But if you had to choose one, the best option would depend on your specific goals.

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