How to Write a Blog Intro: 6 Steps for Killer Blog Post Introductions and 6 Good Examples in Blogging

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How to Write a Blog Intro: 6 Steps for Killer Blog Post Introductions and 6 Good Examples in Blogging

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Writing a blog intro is an important part of your content marketing strategy. An amazing blog intro can make or break the post, and it’s critical to get that first impression right. But how do you write one well?

No one wants to read an intro that’s too long and boring, but no one is captivated by a blog intro that is too short. To write the perfect opening paragraph, you need some direction and examples. This article provides 6 steps and 6 examples for writing killer blog post intros.

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What is a blog intro?

A blog intro is your readers’ first introduction to your writing. It’s how they’ll get a feel for your style and your topic. The best blog intros often use an anecdote, a quote, or a statistic. You can also hook your readers by posing a question.

The type of intro you choose affects your audience’s expectations and whether they read further. A good intro not only organizes your blog post but also answers this crucial question from readers: What’s in it for me?

Why do you need a good introduction for a blog post?

A blog post introduction is important because it gives readers a snapshot of what the post is about and why they should care. A great introduction will motivate readers to make that all-important scroll down and read your content.

To write a killer blog introduction, keep the following in mind:

  1. Start with a hook: Use a catchy opening line to grab your readers’ attention from the get-go.
  2. Make it relevant: Tie your opening directly to the topic of your post.
  3. Be concise: Get to the point quickly without rambling.
  4. Be informative: Let readers know what they can expect from the rest of the post.
  5. Factual: Don’t be too opinionated – show that readers can trust what you’re saying.

A general framework for writing an introduction when blogging

1. An intro starts with an opener

Your introduction should start with a sentence that piques your readers’ interest. It’s often useful to challenge a conventional opinion or misconception. You can then explore why the conventional expectation is wrong, what result it produces, and how your article will address the challenge. Be sure to keep a bit of mystery about the result so that your reader is left wanting more. End with a few paragraphs about your topic.

2. The intro must state the problem

If you want to engage your readers and get them to trust you, start your introduction by stating a problem. Use statistics and data to validate your statements and show that you understand readers’ pain. This will establish common ground and make sure that you’re speaking their language.

Here’s an example from Outranking. It uses the Problem-Agitate-Solution method that we’ll discuss below:

How to Write a Blog Intro: 6 Steps and 6 Examples of Killer Blog Post Introductions

3. The intro should highlight why your post provides a solution

Your blog post should highlight the solution your post provides. To do this, start with a story or testimonial. This will help to engage your reader and make them want to read more. Use real-life examples to illustrate your points.

Finally, make sure your solution is easy to understand. By providing a problem and solution, you provide Google with all the information they need to understand the page’s content. Writing in a clear and concise manner ensures that your readers will understand what you’re proposing.

4. The intro shows readers what to expect next

An effective introduction for a blog post must be attention-grabbing and compel the reader to continue on. It’s also important to be original, show that you understand your audience, and set the tone for the rest of the blog.

A strong headline is essential, but it’s not enough on its own. The intro must also lead readers to expect valuable content below.

Tips and steps for writing great blog introductions

Step 1: Start with a bang

Write a catchy headline that will grab readers’ attention. The first few sentences are the most important, so make sure your lede packs a punch.

How to Write a Blog Intro: 6 Steps and 6 Examples of Killer Blog Post Introductions

This headline from Becky Mansfield promises huge benefits for readers: getting 1 million visitors. If you can get your readers excited from the get-go, they’ll be more likely to stick around and read the whole article. And if you can get them to share it with their friends, you might even get 1 million visitors!

Step 2: Make it short and sweet

It’s important to make sure your blog introduction is short and sweet. It should fall between 100 and 200 words. You usually open with a statement or question about the topic, followed by a statistic or story. The focus of the introduction should be on why the topic is important, with a promise of value for the reader. You can also encourage the reader to get started reading the content. Remember to use short sentences so that the introduction is easy to read and process.

As a writer, Jessica Merchant’s conversational writing style is immediately inviting and makes the reader feel at ease. This is why short introductions are better for blog posts; they focus on the reader and what they will gain from reading the post. For example, see her post 20 Recipes to Make for Valentine’s Day.

Step 3: Use humor

Humor can be a great way to inject some life into your blog posts and show personality. Humor can establish your blog’s brand and voice, and it can also be a powerful tool for engaging your audience and keeping them coming back for more.

Here’s an example of a blog intro with an infusion of humor as seen on yourdictionary.com:

Here is an example of a blog intro

Interestingly, headlines and blog intros that include an element of humor or curiosity are more likely to be shared on social media. This is because readers often want to share something that makes their friends laugh. So if you can make your readers smirk or pique their curiosity, you’re more likely to get them to read or share your blog post.

headlines and blog intros that include an element of humor or curiosity are more likely to be shared on social media

When used effectively, humor can make your blog more enjoyable and form a stronger connection with your readers. However, it’s important to use humor judiciously and avoid coming across as unprofessional.

With that in mind, here are some tips for using humor in your blog introductions:

  1. Use self-deprecating humor in moderation.
  2. Be aware of potentially offensive topics and steer clear of them altogether.
  3. Use irony and sarcasm sparingly – too much can come across as mean-spirited or negative.
  4. Make sure your jokes are actually funny. This one should be obvious, but it’s worth mentioning nonetheless.
  5. Timing is everything – don’t force the issue if the timing isn’t right or the joke doesn’t fit naturally into the introduction
  6. Keep it clean – profanity and crude humor generally don’t mix well with blogging.
  7. Be yourself – the best jokes are often the ones that come naturally, so don’t try to be someone you’re not.

Following these tips, you can use humor in your blog introductions in a way that will engage and entertain your readers without looking like you’re trying too hard.

Step 4: Be relatable

The best way to be relatable in a blog introduction is to think about your audience and what they want to hear. Your writing tone is important in setting the right mood for your readers. Be clear, concise, and genuine in your writing, and let your personality shine through.

For example, to be relatable as a beauty blogger, blog posts about beauty are often practical and experience-driven. This means that the blogger should write about products they’ve tried and what works for them, not just what looks good in pictures.

Blogger Emily Weiss demonstrates a genuine understanding of her audience by referencing real-world commonalities in her introduction Time to Talk Fall Beauty Looks. She’ll often start with phrases like “As a busy woman,” or “As a new mom.” This establishes an immediate connection with some of her readers and makes them more likely to stick around for the rest of the post.

Step 5: Tell a story

One of the most powerful tools you can use as a blogger is storytelling. A well-told story can captivate your readers and make them want to stick around for more. It can also make your message easier to understand, helping readers visualize what you’re saying. Use a narrative writing style to tell your story in a relatable manner.

Try to include a relevant takeaway that will be of interest to your readers. And finally, make sure the story is easy to follow and understand. If it’s meandering or confusing, chances are your readers won’t stick with it until the end.

In Why I’m A Failed Blogger But I’m Hopeful For Getting Success, Tirtha Ojha uses storytelling in the blog intro to capture the mind of his readers, keeping them hopeful for positive news to come.

Tirtha Ojha used storytelling in the blog intro to capture the mind of his readers

Step 6: Address the pain or problem and lead to a solution

It’s important to remember the purpose of an introduction when writing one for a blog post. The goal is twofold: first, address the issue, then propose a solution. It’s important to be clear and concise when stating the problem so that readers can understand it easily. You’ll also want to use direct language to articulate the problem before offering a solution.

Here is an example from Outranking AI on the topic “how to write a blog intro”:

Here is an example from Outranking AI on the topic "how to write a blog intro

When you offer a solution, make sure it’s realistic and achievable. Also, address the specific needs of the reader. If you’re offering a solution that’s similar to what the reader has heard before, you’ll need to present yourself as an expert who can solve the problem once and for all.

Examples of bad introductions that kill reading momentum

These are some bad practices for introductions that could scare away your audience:

  1. Sounding like a carnival barker or salesperson in your blog post introduction will kill the mood for potential readers.
  2. The use of scare tactics to coerce readers into reading further is a sure way to have them stop dead in their tracks and close your article.
  3. If your introduction contains information that is already available elsewhere or is otherwise redundant, readers are likely to lose interest and move on.
  4. Keep your explanation short and sweet, free of fluff or filler, so that readers can easily get the gist of what you’re trying to say.

Here is an example of a bad blog post intro according to Learn Labs.

Here is an example of a bad blog post intro according to Learn Labs.

Different types of blog post introduction formulas with good examples

1. The 4 Ps: Problem-Promise-Proof-Proposal introductions

If you want to introduce your business to potential customers in a blog post, the 4 P’s framework can be a helpful tool. It focuses on identifying a problem your readers are facing, making a promise to help them, and providing proof of how your business will help.

For example:

The 4 Ps: Problem-Promise-Proof-Proposal introductions

2. AIDA: Attention-Interest-Desire-Action introductions

When writing a blog post, it’s important to grab readers’ attention from the start. One way to do this is to use an AIDA introduction. Attention, Interest, Desire, Action – these are the four steps you’ll take your reader through to get them interested in your message or product.

Here’s an example of a blog intro using the AIDA framework from Jasper AI according to Carminemastropierro.com:


Here is an example of a blog intro using the AIDA framework from Jasper AI according to Carminemastropierro.com


How to Write a Blog Intro: 6 Steps and 6 Examples of Killer Blog Post Introductions

3. PAS: Problem-Agitate-Solution introductions

There are a few different types of introductions that you can use, but PAS (Problem-Agitate-Solution) is one of the most popular. This introduction style helps to identify the problem your reader is facing and shows how it persists and affects people. Finally, it provides a solution to the problem.

For example, Outranking AI uses the PAS formula to introduce the topic of best fitness trackers.

Outranking can help you write these introductions quickly and rank higher in search engines, driving more traffic to your website.

4. Brilliant Introductions: Introductions that tell a story with a personal touch and a particular tone of voice

A personal story is a great way to introduce the reader to the journey they’re about to take. Stories are an excellent way to connect with readers and build a relationship. Use real-life events or anecdotes to your advantage. Make sure your story has a takeaway that is relevant to your blog post.

For example, if you’re writing a blog post about marketing during a pandemic, you could start with a story about how you dealt with this personally during recent events. This would show your readers that you have experience with the topic and that you are a credible source.

The Brilliant Introduction framework on Outranking can help you write touching blog post introductions that appeal to your audience.

For example:

The Brilliant Introduction framework on Outranking can help you write touching blog post introductions that appeal to your audience


The Brilliant Introduction framework on Outranking can help you write touching blog post introductions that appeal to your audience

5. FAB: Feature-Advantage-Benefits introductions

Feature, Advantage, Benefit (FAB)-style introductions are a great way to quickly show the features of a product, its advantages over others, and the benefits it provides consumers. FAB analysis is often used in market research to understand a product’s competitive edge.

You can use INK’s FAB framework to experiment with different angles for your introduction.

FAB: Feature-Advantage-Benefits introductions

6. BAB: Before-After-Bridge introductions

If you’re looking to grab your readers’ attention and give them a clear overview of what your article is about, using a Before-After-Bridge (BAB)-style introduction is a great option. In a BAB intro, you first describe the existing world (before), then show how the world would be if a solution to the problem you’re discussing existed (after), and finally focus on telling your audience how to get to the “after” state (bridge).

BAB: Before-After-Bridge introductions


BAB: Before-After-Bridge introductions

To make sure your BAB intro is successful, use clear and concise language, active and concrete examples for motivation, strong verbs, and a catchy headline. With these elements in place, you’ll be well on your way to writing an effective blog post introduction!

How to generate blog introduction ideas using Outranking

Outranking is an AI SEO content tool that can help you come up with ideas for your blog post introductions. It provides data based on SERP results, including target keywords, topics, headlines, and questions. This information can make sure that you generate content that is both relevant and interesting to your audience.

Outranking AI automates SERP analysis so that you can identify opportunities and conduct market research in minutes. You can access the highest-frequency keywords, topic clusters, questions, backlink data, and all the other relevant ranking information you need in one easy-to-use tool with Outranking.

This information will get you started with creating killer blog post introductions that will engage your audience and get you the results you desire.

Here is a video tutorial on how to create blog introductions using Outranking AI:


Writing a good blog intro is essential to get your readers to continue reading. It introduces the topic of the post and sets the tone for what is to come. By following the tips and examples in this post, you will be able to write an intro that will hook your readers and keep them coming back for more.


How do you start a blog post?

To begin a blog post, get readers’ attention and tell them what to expect next. Whatever you choose, make sure it reflects the value of the article to readers and helps them understand what your post is all about.

How do you write a catchy introduction?

An engaging and catchy introduction is important for drawing in readers and convincing them to continue reading your blog post. To write an introduction that does the job, use stories, jokes, or empathy to hook readers’ attention and explain the purpose of your post. Additionally, you can highlight how your post addresses a problem that readers may be experiencing.

How long should a blog intro be?

The length of the intro to your blog post is up to you. However, generally speaking, three to four sentences work well. This will give the reader a snapshot of what your blog post is about without being too wordy or boring. You can also use this opportunity to hook your readers.

How can I minimize time and work when creating a blog post intro?

There are a few things you can do to make writing your blog intro easier and faster. First, make sure you know what your main points are going to be. This will help you stay on track as you write and make it easier to get your point across. Second, use a tool like Outranking AI for SEO to quickly and easily generate a catchy headline and introduction. Finally, practice makes perfect! The more you write, the easier it will become.

How does a good intro affect blog post content strategy?

A good intro is essential for any blog post because it engages the reader and convinces them to keep reading. Additionally, a good intro assists SEO efforts by indexing the topic correctly and enticing readers to stay on the page longer. This can result in increased website traffic and higher rankings on search engine results pages. As a result, it is important to spend time crafting effective introductions for your blog posts.

Can I use Outranking AI to write a good intro for my video content topic?

Yes, Outranking AI can write a good intro for your video content topic. Outranking’s analytics help maximize the ROI on your content efforts by ensuring that your content qualifies for more related keywords – not just the primary target keyword. This helps ensure that your content is seen by more people and drives more traffic to your site.

How do you infuse emotions, knowledge, and hooks in your intro?

Your intro is the most important part of your article. It’s what will determine whether or not readers continue on to the rest of your content. To write a killer intro, you need to first understand what makes a good one. The hook is the most important – it needs to be strong and interesting enough to keep people reading. You can also include evidence, stats, and recent data that support your case to make it compelling.

Is it proper to include statistics in your blog post introduction writing?

The answer is a resounding yes! Statistics are an objective way to present proof of your statements. They can help you stand out from the crowd and even persuade potential clients to work with you. Furthermore, by establishing common ground early, you’ll make it easier for the reader to trust you and stay engaged throughout the post.

What are some blog post introduction examples for bloggers?

You can look at how your competitors are structuring their introductions for inspiration.

How can I generate blog introduction ideas?

Think about who your reader is. What are they interested in? What do they want to learn more about? Tailor your intro accordingly. You can also make your post specific and original by focusing on a unique perspective. Pick a few angles to start with and try them out. You may be surprised at how well they work!

Outranking is an AI content writing platform that helps to research, write, and optimize web content. Request a free trial here: https://apps.outranking.io/signup