SERP analysis is a process of gathering data on competing webpages and extracts information that is most relevant to the user's intent(search keywords). Content marketers can use this information to craft content that addresses the intent of the search queries.
SERP analysis is an exhausting process of collecting the data and making sense of it. Outranking automates this task and also provides instructions on how to use this information in your content.
To see a detailed video on using SERP analysis in your content, watch the video.