How To Optimize a Blog Post Title: Tips and Tricks

by Outranking
Updated On: January 18, 2023
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How to Optimize a Blog Post Title: Tips and Tricks

How to Optimize a Blog Post Title: Tips and Tricks

How to Optimize a Blog Post Title: Tips and Tricks

When you’re trying to get your blog seen by more people, the title of your post is one of the most important things you can focus on. A well-optimized title will help improve your search engine ranking and attract more readers. In this article, we will discuss some tips and tricks for optimizing your blog post titles. By following these guidelines, you can create titles that are informative, engaging, and converting!

The importance of blog post titles

A blog post title is a very important factor in the success of your blog. The title is the first thing that people see when they search for your blog. It is important to choose your blog post titles wisely.

In fact, they’re so important that if you don’t get them right, you could be missing out on tons of traffic and potential customers.

How do you create a title tag?

a man optimizing title tags along with his dog

A good title tag should contain keywords that are relevant to your page. You can use tools such as Google AdWords and Outranking to help you find these keywords. The most important part of creating a title tag is how it looks on the search results page (SERP). You want to make sure that it is eye-catching to get the reader’s attention.

Tips and tricks on how to optimize a blog post title

#1 Tell readers what to expect (and deliver it) to prevent confusion

While you want to grab attention with a catchy or clever headline, it’s also important that the title accurately represents the content of the article. If readers click on your post expecting one thing and find something else, they’re likely to be disappointed – and they may not come back, signaling to Google that your page is not helpful.

Make sure that the title is an accurate reflection of the content and that you’re not overselling or understating what’s in the article.

#2 Keep it short and to the point

While you should include keywords, too many will make your title seem awkward to read or clunky. It’s better to keep the length of the title reasonable based on how much information is included in your article. This can vary depending on how long the post is. A good rule of thumb is to always keep it under 70 characters.

Remember that your headline should make people want to read on.

#3 Share a story to make readers want to know more

Readers want to be entertained. So, how do you make your readers want to know more? Use a story.

But not just any story. A story that illustrates the point you’re trying to make.

You could start with a story about someone who struggled with their weight for years before finally losing the pounds and getting healthy. Show how someone made a dramatic transformation by making small changes over time.

With this approach, the key is to choose a story that will engage your readers and make them want to learn more about what you have to say.

#4 Provide useful information that solves a problem

It’s good to provide content that solves a user’s problem. That’s why you need to focus on creating content that provides real value to your audience.

The titles of your blog posts, articles, and videos should make it clear that they are packed with information that helps your audience improve their life in some way. When they become loyal, they start sharing your content with their friends and followers, which grows your audience even more.

You can use Outranking’s People Also Ask tool to find out what people are typing into Google to find information related to your topic. Then create content with a title that shows you’re providing the best answer to their question.

#5 Use numbers and statistics to provide clarity

Numbers and statistics are a great way to provide clarity and show that you’re serious about your position. Adding a number to a title can help readers quickly understand what you’re explaining.

#6 Include your chosen keyword

Including keywords in your title helps improve your blog’s appearance on search engines. This means that people are more likely to notice your post when they scan for relevant information.

You should include your keyword in the first few words so that users understand what the page is about.

What is a good SEO title?

example of add title tab in WordPress

A good SEO title is important for getting people to click on your post and then read it.

Titles help you rank for a keyword, and they make the user want to click through to your page. The title of your website or blog post is one of the most important factors when it comes to SEO.

Be careful if you have multiple pages on your website with the same title. If you do, you run the risk of Google not ranking one or more of your pages. You can use a 301 redirect to tell Google that the page has been moved and redirect it to the new page.

Make sure you are using keywords in your titles, but don’t overdo it. The title should sound natural and be easy to read. The keywords should be included early in the title so that they are seen by the search engines.

Does page title length affect SEO?

SEO statistics showing if page title length affects SEO

The length of the title doesn’t directly affect SEO, but it may be truncated if it’s too long. The title should be descriptive and concise enough to allow the searcher to quickly determine what the page is about. If it is not, you are losing an important SEO opportunity.

The title should be within 70 characters long including spaces. When you use Outranking, you receive guidance on how well your page titles are optimized.

example of how to optimize blog post title with outranking with high SEO score

What is the best way to create an SEO title?

The best way to create a search-engine-optimized title is to use the following formula:

SEO title = keyword + subtitle

Since the most important part of the SEO title is the keyword, it should be one of the first words in the title. Put your subtitle after a question mark or colon.

The title should be catchy and exciting to stand out from the competition. The type of title can vary depending on the type of content, such as cornerstone content.

Do title tags affect ranking?

a woman in a yellow blouse looking at title tags on her laptop

Title tags are very important for SEO. Title tags are meant to attract visitors to your site and make it easier for them to find what they are looking for. You should make sure that your title is relevant to the content of your page. You also want to make it interesting and catchy so that people will want to click.


What’s the purpose of a page title for SEO?

Page titles are a major factor in helping search engines understand what your page is about, and they’re the first introduction that people have to your site — which means that it’s important to get them right. It might seem like a minor detail (especially if you always read headlines on social media), but getting this small element of your content strategy right can have a big impact on how successful your website is.

What is the difference between the title tag and the H1 tag?

The title tag and the H1 tag are not actually the same thing; they serve different purposes. The title tag is what you see on search engine results pages (SERPs). It’s how your page shows up as a link on Google, for example.

The SEO H1 tags, on the other hand, indicate to a web browser that this is the most important heading on a page. This tells the browser that this text should be bigger than all other headings.

What makes a successful blog post title?

A good blog post title should be engaging enough to compel people to read the article. It is a great way of attracting readers and increasing traffic for your website or blog.

When creating a title, keep the following tips in mind:

  • Use the target keyword at the beginning of the title.
  • Make sure that the title is rich in keywords and phrases.
  • Use a subtitle to highlight a feature or benefit of the content being published.
  • Consider making the title stand out from the competition by including a word like “new” or “free.”
  • Use a keyword research tool to find keywords related to your topic, then use them in titles for new posts.

When doing keyword research, use a tool like which provides ideas for related keywords and as well as search volume and difficulty to help you pick your target keyword.

example of how to optimize blog post title with outranking and semrush integration by doing keyword research

What are some tips for revising blog post titles?

Here are some general tips to check your titles:

  • Make sure your title is catchy and interesting
  • Make it clear what the post is about
  • Add keywords or keyword phrases to your title
  • Try to limit your title to 70 characters


Now that you know how to optimize blog post titles, it’s time to put what you learned into practice. Experiment with different techniques and see which ones work best for your blog and your audience. Keep in mind the goals of your blog and how you want readers to interact with your content. Title optimization is just one piece of the puzzle when it comes to creating a successful blog.

With a little effort and some creativity, you can create titles that not only draw attention but also encourage readers to stick around and learn more about what you have to offer. Try Outranking for free today to create optimized titles, blog posts, and more!