How to create and optimize meta title and description?

by Outranking

Updated On: January 18, 2023

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a.action_button{border-color:#f7f7f7;}.button-stroke a.action_button:hover{background-color:#f7f7f7 !important;}.footer_button{color:#65666c !important;background-color:transparent;box-shadow:none !important;}.footer_button:after{display:none !important;}.button-custom .button,.button-custom .action_button,.button-custom .footer_button,.button-custom button,.button-custom input[type="button"],.button-custom input[type="reset"],.button-custom input[type="submit"],.button-custom .woocommerce #respond input#submit,.button-custom .woocommerce a.button,.button-custom .woocommerce button.button,.button-custom .woocommerce input.button{font-family:Arial;font-size:14px;line-height:14px;font-weight:400;letter-spacing:0px;padding:12px 20px 12px 20px;border-width:0px;border-radius:0px;}.button-custom .button{color:#626262;background-color:#dbdddf;border-color:transparent;}.button-custom .button:hover{color:#626262;background-color:#d3d3d3;border-color:transparent;}.button-custom 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.action_button:hover{color:#626262;background-color:#d3d3d3;border-color:transparent;}.button-custom .single_add_to_cart_button,.button-custom .woocommerce .button:disabled,.button-custom .woocommerce .button.alt,.button-custom a.remove{line-height:14px !important;padding:12px 20px 12px 20px !important;color:#fff !important;background-color:#0095eb !important;}.button-custom .single_add_to_cart_button:hover,.button-custom .woocommerce .button:disabled:hover,.button-custom .woocommerce .button.alt:hover,.button-custom a.remove:hover{color:#fff !important;background-color:#007cc3 !important;}#Top_bar #logo,.header-fixed #Top_bar #logo,.header-plain #Top_bar #logo,.header-transparent #Top_bar #logo{height:60px;line-height:60px;padding:15px 0;}.logo-overflow #Top_bar:not(.is-sticky) .logo{height:90px;}#Top_bar .menu > li > a{padding:15px 0;}.menu-highlight:not(.header-creative) #Top_bar .menu > li > a{margin:20px 0;}.header-plain:not(.menu-highlight) #Top_bar .menu > li > a span:not(.description){line-height:90px;}.header-fixed #Top_bar .menu > li > a{padding:30px 0;}#Top_bar .top_bar_right,.header-plain #Top_bar .top_bar_right{height:90px;}#Top_bar .top_bar_right_wrapper{top:25px;}.header-plain #Top_bar a#header_cart,.header-plain #Top_bar a#search_button,.header-plain #Top_bar .wpml-languages{line-height:90px;}.header-plain #Top_bar a.action_button{line-height:90px !important;}@media only screen and (max-width: 767px){#Top_bar a.responsive-menu-toggle{top:40px;}.mobile-header-mini #Top_bar #logo{height:50px !important;line-height:50px !important;margin:5px 0;}}.twentytwenty-before-label::before{content:"Before";}.twentytwenty-after-label::before{content:"After";}#Side_slide{right:-250px;width:250px;}#Side_slide.left{left:-250px;}.blog-teaser li .desc-wrapper .desc{background-position-y:-1px;}@media only screen and ( max-width: 767px ){body:not(.template-slider) #Header{}#Subheader{}}@media only screen and (min-width: 1240px){body:not(.header-simple) 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