How Long Should It Take To Write a Blog Post? What Is the Process of Writing One?

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How Long Should It Take to Write a Blog Post [The Process, Hours, and Length]

It seems that even as bloggers, we are struggling to know how long it should take us to write a blog post. This is because there’s no standard or guideline for what the perfect length of a blog post should be.

I am writing this article in an effort to give my fellow content writers some starting guidelines on writing their next big piece of work. This article will answer all of these questions and provide some tips for writing your next blog post including how long it takes, what a perfect blog post looks like, and more

How Long Should It Take to Write a Blog Post?

It takes a lot of time and effort to write a blog post that is high-quality and informative. Depending on the topic, length, and research involved, it can take anywhere from a couple of hours to a couple of days to write a blog post.

While it is difficult to give an exact time frame for how long it should take to write a blog post, we can provide some averages. Generally speaking, quick posts that don’t require much research could be written in under an hour.

However, if you are going really in-depth and doing a lot of research, the process might take several hours. According to HubSpot, on average most marketers are spending 1-2 hours per post, and people who write high-quality researched posts can take up words of 8 hours. This may vary depending on the complexity of the topic and how much research needs to be done as well.

When it comes to writing blog posts, having a plan and being focused are essential. Having a solid content outline will help speed up the writing process, and staying on task will help ensure that the post is high quality.

What are the different stages of writing a blog post?

1. Brainstorming ideas and blog post topics

The first stage of writing a blog post is brainstorming ideas. This involves coming up with a list of potential topics to write about. You can use tools like Google AdWords Keyword Planner and Google Trends to research keywords and topics. Once you have a list of potential topics, you can then start doing some research on each one to see if it is a viable option.

See how to brainstorm and build blog post ideas for topical authority using Outranking Strategist feature for topic clustering.

2. Researching the competition

After the brainstorming stage, the next stage of writing a blog post is to research your competition. This involves finding out what other bloggers in your niche are writing about, and what topics are popular within your niche. You can use tools like Ahrefs, Semrush, and Outranking to research competitor keywords and topics. Once you’ve researched your competition, you can start writing your blog post.

Research your competition

3. Analyzing search engine ranking pages

Search engine ranking pages are the pages that appear in the search engine results pages (SERPs) for a particular query. The purpose of a search engine ranking page is to list web pages in order of their relevance to a particular search query.

You can manually analyze search engine ranking pages, however, it would be time-consuming to do so. Using outranking SEO content software SERPs Analysis feature to analyze the SERPs and get relatable information in a few clicks is better and saves you hours of research.

Here is a sneak pick of what Outranking SERP Analysis is capable of in seconds:

1. Input

Outranking SERP Analysis

2. Output

SERP Overview - Outranking

4. Creating an outline
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Creating an outline is the next step in writing a blog post. This will help you organize your thoughts and decide what points you want to make. Once you have your outline, you can start filling in the details.

Here is a step-by-step video guide on how to create a well-optimized blog post outline in minutes:

5. Creating a content brief for a quality blog post

Creating a writing brief is highly important when writing a blog post, especially if you are to send it to your writer. The content brief lets you determine the purpose of the blog post, who the target audience is, what the main message is, and what tone you want to use. You also need to decide on the structure of the blog post and what format it will take.

Creating a writing brief - Outranking

To simplify this process, we use Outranking to create clear and concise SEO content briefs for our articles, giving us the right edge over our competitors.

Here’s a step-by-step video on how Outranking lets you create an SEO content brief with one click:

6. Writing the first draft

Once you have your content brief, you can start writing your first draft. This is where you’ll flesh out your ideas and put them into words.

7. Preparing Images or infographics

Once you have finished writing your blog post, the next step is to add images or infographics. This will make your blog post more visually appealing and help to break up the text.

There are a few essential tools that bloggers use when preparing graphics for their posts. The first is Pablo, which allows the author to create beautiful images quickly and easily. The second tool is Canva, which provides a wide variety of templates and tools for creating professional-looking graphics.

Finally, Greenshot is used to take and annotate screenshots so that they are easy to understand. After all the graphics are prepared, the author will make sure that they are properly formatted before publishing them on the blog.

8. Optimizing content for SEO

After you write your blog post, you need to optimize it for SEO. This includes adding your keywords to your title, headings, and throughout the body of your post, adding related keywords and Google PAA for better search visibility. You also need to add meta tags, which are special HTML tags that help search engines understand what your blog post is about.

Do you know that you can use Outranking to optimize your new and existing blog content for SEO with AI? Outranking has a simple-to-follow workflow that tells you what to do, and how to do it in order to optimize your content for SEO.

Outranking to optimize your new and existing blog content for SEO with AI

To optimize an existing article using Outranking AI:

  1. Sign up for an outranking plan that suits you and log in to your dashboard.
  2. Click on a new document
  3. Add the post URL in the field provided as shown in the image above
  4. Add the keyword you are optimizing for and click “create new documents”

Watch this video on how to optimize your content with related keywords using artificial intelligence article writer for SEO:

9. Proofreading and review

Proofreading and reviewing are important steps in the writing process to ensure that the post is of high quality, accurate, and useful. Proofreading is the act of checking for grammar mistakes, typos, and spelling errors. Reviewing is the act of assessing and commenting on the overall quality of the post, including its structure, argumentation, accuracy, and usefulness.

10. Publishing

When you finish writing your post, you are ready to publish it. This means that you are making it available for the world to see on the internet.

How many hours should be dedicated to each stage?

The amount of time you spend on each stage of writing a blog post will depend on your individual process, the length of the post, and how much research is involved. However, as a general guideline, you can expect to spend the following amount of time on each stage:

How Long Should It Take to Write a Blog Post? [The Process, Hours, and Length]

Keep in mind that this is just a guideline, and you may find that you need to spend more or less time on each stage depending on the particular post you’re writing.

Do you want to create quality and people-oriented content in less time? Register for the content accelerator Free course with Outranking.

How long should the final blog post be? [Average blog post length]

The answer to how long a blog post should be is that it should be as long as it needs to be to complete the task at hand. There are a few key things to keep in mind when determining blog post length.

For example:

Using outranking, we can determine has long your blog post should be. Outranking analysis and compares the top 20 ranking pages and their post length to determine the average word count needed to rank on the first page of search engines.

average word count - Outranking

What are some factors that can affect the time it takes to write a blog post?

Assuming you’re a reasonably fast typist, the actual process of writing a blog post shouldn’t take more than a couple of hours. However, there are a number of factors that can affect the amount of time it takes to write a blog post, including:

The topic:

If you’re writing on a subject you’re already familiar with, it will be quicker than if you’re starting from scratch.

The research and blog strategy:

If you need to do a lot of research for your post, it will take longer.

The length of the post:

A shorter post will obviously take less time to write than a longer one.

The writing and editing process:

Once you’ve written your post, you’ll need to edit it for clarity, grammar, and style. This can add quite a bit of time to the process. In general, it’s best to allow at least a few hours for writing and editing a blog post. If you’re pressed for time, you can always write a shorter post.

How can you improve your blog writing speed?

Choose better SEO content writing tools

Ranking content is one of the most important aspects of SEO. You want to make sure that you are using the right SEO content writing tools and also the right keywords and reaching the correct audience.

There are notable SEO Writing tools like OutrankingAI, JasperAI, CopyAI, etc. Outranking helps you determine how well your article ranks for depth, coverage, comprehensiveness, and other factors that contribute to good SEO.

SEO Writing tools like OutrankingAI

Using these tools can help you save time when writing your blog posts, and ensure that your posts are optimized for maximum impact.

Creating a better outline and page structure for a perfect post

One way to improve your blog writing speed is to create a content strategy, a better outline, and a page structure. This means taking the time to plan out your blog post before you start writing. By having a clear idea of what you want to say and how you want to say it, you can save yourself a lot of time in the actual writing process.

Another way to improve your blog writing speed is to write in a more concise style. This means cutting out any unnecessary words or phrases. Be clear and to the point in your writing, and you’ll find that you can get your thoughts down much faster.

Watch how you can create an SEO content outline with Outranking.

Finally, try to batch your blog writing. If you can write a few posts at once, you’ll find that it’s much easier to keep your momentum going. And once you get into a writing groove, you’ll be surprised at how quickly the words start to flow.

Create the first draft first then polish and finish

There are a few techniques that can help you improve your blog writing speed. The first is to create a rough draft of your blog post first, and then go back and polish it later. This can help you get your thoughts down quickly without worrying about making everything perfect.

Another technique is to break up your blog post into smaller sections and then focus on writing one section at a time. This can help you stay focused and avoid getting overwhelmed by the entire blog post.

Watch how we created a Premium Draft for a very technical keyword “Employee Retention Tax Credit” in minutes.

Finally, make sure to set aside some time each day to write. This can help you build up a writing habit and make it easier to sit down and get started.

Collaboration is the key to a seamless blog writing process if multi-stakeholders are involved

Collaboration is the key if multi-stakeholders are involved. This is especially true when it comes to blog writing. Having multiple people involved in the writing process can help improve the speed at which content is produced.

There are a few different ways that collaboration can help improve writing speed:

  1. Having more than one person writing means that there is less pressure on any one individual to produce all of the content. This can help to reduce writer’s block and make the overall writing process more efficient.
  2. Multiple people can provide different perspectives and ideas, which can help to improve the quality of the content.
  3. Having someone else to review and edit your work can help to improve the speed at which the content is finalized.

Overall, collaboration is a great way to improve writing speed, especially when multiple stakeholders are involved in the process.

You can also find a number of helpful articles and tutorials online however, the process might not be as fast as you want it. This is why you need to Register for the content accelerator Free course with Outranking. You’ll learn how to use AI to create unique, optimized, and factual SEO content faster and better in a few clicks.

Outranking is an AI content writing platform that helps to research, write, and optimize web content. Request a free trial here: