Step 1: To create a new document, click on “New document”.

Step 2: Paste the primary keyword you are planning to use to create a blog around. Click “Create new document”.

Optional Step: If you aren’t 100% sure you are going after the right keyword, click on “Find related keywords” and then again on the magnifying glass icon to see if you can find a better keyword.

Step 3: The goal of this step is to create the most optimized, relevant, and catchy title. Click “Create an outline” when done.

Screen explanation:

• This is the list of AI-generated unique titles. Click to edit the most relevant one to perfection.
• Try to include as many keywords from the list
• Check out the titles from ranking pages to make sure your title answers the search intent.
• This is the auto-generated Persona and Tone of writing that Outranking suggests. Edit or add your own if needed.
• Once done with the title, click the “Optimization score” icon to see if the title is fully optimized for SEO.
• For advanced users: The gear icon will bring the “Researched writing” option which will add an extra step in the workflow for researched writing.
• The workflow steps. Hide the panel if needed.

Step 4: Create your outline. Spend the most time on this step to get the best output. It is THAT important. Hide the Workflow left side panel and open up the Keywords panel to the right from it.

1. On the right is your unique AI-generated outline that is created based on what’s ranking for that target keyword. Verify all H2’s and H3s make sense. Remove anything that doesn’t make sense. Add more.
   1. Click Add H3 button to add another H3 manually
   2. Click the H3 Ideas button to have Outranking generate more H3s based on that H2.
   3. Click the Similar button to have Outranking generate more H3s that are similar to the H3s you already have there.
2. In the center is the list of the most relevant pages that rank for your chosen keyword. Scroll down to see if you can find anything that is worth including in your online on the right.
3. The keywords tab shows the most important keywords to include in your outline. Those with a check mark are already included in your outline. One-click on a keyword to see where it’s used in the outlines from the ranking pages. Include those keywords that make sense. Toggle between keywords taken from the Outline vs All (entire post). Sort by Related keywords vs NLP terms.
4. Once done with the outline, click the “Optimization score” icon to see if the title is fully optimized for SEO.

Click “Generate the first draft”.

Tip for advanced users: Edit background data by clicking the “Background data” button and remove any irrelevant websites, or add a new custom website that you think is more relevant.

Step 5: Finalize the AI-generated content. Address content gaps, add examples, and copy edit. Click “Continue” to move on to the Optimization step.

Dashboard controls explanation:

Step 6: Optimize the post for better SEO. The goal here is to reach the target score or more (100 is the ultimate goal).

Click “Continue” to move on to the last step of publishing.

Below is the playlist of videos on how to optimize every element to increase your SEO score.

Step 7: Choose the way you want to publish the content.

Congratulations you are DONE!