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How to Create a SEO Document with Outranking

What are documents in Outranking?

Just like how Google Docs Editors has Sheets, Slides, and Docs, Outranking has different types of documents for the variety of web pages that you can write and optimize for search engines.

Types of documents

1. SEO Blog

SEO Blog

The SEO Blog document type is for any document written in the form of a blog post, article, how-to, product comparison, review,

or any other type of post that is intended to drive traffic organically.

2. Content Briefs

content briefs

A content brief is a document that provides specific instructions to a writer on what they should include in a piece of content. It typically includes information like the word count, topic, and title of the piece, as well as keywords that should be included. In addition, a content brief can also provide detailed information on the goals of the piece, its audience, and a rough outline of the content. This helps to ensure that everyone involved is on the same page and that the writer has all the information they need to create high-quality content.

3. SEO Optimization

SEO optimize

Use this document type to optimize any content that is ranking, not ranking, or not yet published to optimize it for SEO.

This document type consists of workflows to improve on-page SEO elements and make them more aligned with what

Google is likely to consider good content. 

The workflow includes 33 suggestions, with more being added in every release.

Additional Documents

more documents type

4. Webinar Page

The webinar page document type consists of workflows to create webinar page content using AI and user guidance.

The Methods in this workflow include:

  1. Title and Tagline
  2. Hook and Introductions
  3. “What you’ll learn” bullets
Webinar Page

5. E-commerce

The eCommerce document type consists of various Methods to write a copy for an eCommerce store, such as Amazon or Shopify product pages. It includes:

  1. Category page description
  2. Features to emotional benefits
  3. Features to product description in paragraph form
  4. Benefits headlines
  5. Features to product description in bullet form
Write Ecommerce Document type

6. Press Release

The press release document type consists of a workflow to write a press release with AI guidance. You can use the step-by-step wizard to write the press release using your input guidance and AI automation.

Press Release

7. Recipe Post

The recipe document type consists of workflows to write a food or a drink recipe with AI guidance. You can use a step-by-step wizard to write the recipe and adjust the inputs as you go through the steps.

For recipe posts, you can use the following methods:

  1. Recipe description
  2. Recipe ingredients
  3. Cooking instructions
  4. Recipe variations
  5. Pairing dishes 
  6. Storage instructions
  7. Nutritional value
  8. Endnotes with a call to action

8. YouTube to Blog Post

The YouTube to blog post document type provides Methods to:

  1. Convert a YouTube video or any video transcript to a blog post
  2. Write YouTube video descriptions
Write YouTube Video Description

Input fields for creating documents

1. Document name

The document name by default is set to Untitled document.


Once you start working on the document, the Untitled document is replaced with the H1 heading.

Document Name

2. SEO keyword

The SEO keyword input is for your focus keyword.

The focus keyword is the user search keyword that you target for your web page or document ranking. The focus keyword is the common theme of your content.

Click the Related Keywords option and search for a keyword.

SEO Keyword

You should always do quick keyword research with your usual tools or use Outranking data or the Semrush integration to find the focus keyword to use when creating the document.

Related Keyword

Once you find the right keyword, click Insert, or just type in the keyword and move to the next field.

Insert Keyword

3. URL

The URL option is only visible when you are optimizing an existing document. Simply enter the URL of the web page that you want to optimize using Outranking and move on to the next step. 

If you don’t have a URL but have the content in a file somewhere, use the SEO Blog document type and paste the content in the editor after you create the document.

Optimization URL

4. Location

The location allows you to set the demographic for ranking your content. The default location is the United States. You can either change it or set up a default location for your profile in the settings.


5. Language

Choose the language you want for creating the document. This helps the AI and data sources know what language you are using for optimization.


6. Tag

You can add multiple tags to documents to organize them and search based on the project. Click the + button and add as many tags as you want to the document.

Add Tag

7. Folder

Using the dropdown, select the folder where you want to place this document. You can always move the document to a new folder later.

Select Folder

Choosing between SEO Blog and SEO Optimization workflows

When creating a new blog post or long-form content, choosing an SEO Blog is the best option. 

For optimizing an existing blog post, use the SEO Optimization workflow.

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