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Create Content Strategy

Step 1: When logging in to Strategist for the first time, add a new domain and connect to Google Search Console (GSC). Click the “Add new domain” button.

  • A. You need to be a VERIFIED account owner in Google Search Console.
  • B. If you don’t have a GSC account, click on the dropdown “Ranking data source” and pick a different source.
When logging in to Strategist for the first time add a new domain and connect Google Search Console GSC. Click Add new domain button.

Step 2: Create a new silo by entering a keyword you’d like to create a silo around.

  • A. By clicking “Create a new silo” you’ll use Outranking data.
  • B. If you have access to Ahrefs or SEMrush, export the keyword list there and then upload it to Outranking.
Create a new silo by entering a keyword you’d like to create a silo around.

After you initiate the search, you’ll get a prompt letting you know how many clusters credits the silo will consume.

Tip: If you are just starting with a Strategist, keep your silos small. Don’t go after silos that will have hundreds and hundreds of keywords. Start with something that will have less than 100 keywords. This is to help you consume your Strategist credits wisely.

Strategist Tips

Step 3: Once the cluster loads, click “Open” to start exploring the topics.

Once the cluster loads, click “Open” to start exploring the topics.

Explore each topic cluster by clicking on “See cluster” to find all keywords that can be clustered under that topic. Then click “Add to planner” for those you want to add to your strategy.

Explore each topic cluster by clicking on “See cluster” to find all keywords that can be clustered under that topic. Then click “Add to planner” for those you want to add to your strategy.

Step 4: Once all topics are added to your planner, click on “Content planner” to find the list of topics.

Once all topics are added to your planner, click on “Content planner” to find the list of topics.

Click the “Create” button to initiate the creation of a new SEO blog post (this will kick off the process of creating a new document, by-passing the “Create new document” step when creating a new document manually as shown here:

“Create new document” step when creating a new document manually as shown here

Step 5: If you rank for the chosen topic, you’ll find the “Optimize” button next to the topic under Content Planner. You can choose to create a new document to cover that topic by clicking on Create, OR clicking Optimize button to create an optimization brief.

Create, OR click Optimize button to create an optimization brief.

Click the Optimize button to find a list of task recommendations grouped into Web Team and Content Team.

Add all the items you’d like your team to work on by clicking on the Book icon, and once done download the optimization brief PDF by clicking on Download in the top right corner.

Click the Optimize button to find a list of task recommendations grouped into Web Team and Content Team.

Congratulations, you are DONE! 👏 

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