Outranking’s 11-step SEO content optimization guide helps users properly optimize their SEO documents to ensure higher chances of ranking on Google for relevant searches.
How to Use It
Open one of your SEO documents and click the **Instructions** tab for the Instructions panel to slide out.
Step 1: Create a Meta Title
- Click the **Step 1: Create a Meta Title** tab.
- It will give you an idea of what should be the minimum character count for your meta title.
- How many characters your SEO document is currently using for the meta title.
- Keywords suggestions you should include in your meta title. They turn green when already present in your content and gray when not. This goes for the rest of the other steps too.
- A tick mark will appear beside this tab if all requirements for an SEO-friendly title are present.
- Click the **See Title ideas** button if you want to get more ideas from the top 20 SERP to write your meta title. This feature is present in all 11 steps.
Step 2: Optimize Meta Title for Better Reach
- Click the **Step 2: Optimize Meta Title for better reach** tab.
- Suggests related keywords you can use in your Meta title.
- Reminds you to variate your Meta title for your H1 title tag.
- Gives you two(2) tick marks when conditions are met.
Step 3: Create a Meta Description
- Click the **Create a Meta description** tab.
- Meta description 160 Minimum character recommendation.
- Indicates how many characters you are currently using in your meta description.
- Suggested keywords you should include when writing your Meta description.
- A tick mark will appear beside this tab if all requirements for an SEO-friendly meta description are present.
Step 4: Optimize Meta Description for Better Reach
- Click the **Step 4: Optimize Meta description for better reach** tab.
- Suggests related keywords you can use to further optimize your Meta description.
- A tick mark will then appear beside this tab if the requirements are met.
Step 5: Create H1 Tag
- Click the **Step 5: Create H1 Tag** tab.
- Gives you suggestions of HFK you can use to write your H1 title.
Step 6: Optimize H1 Tag
- Click the tab.
- Gives you tips on how to further optimize your H1 tag for higher search hits.
- Related keywords suggestions you can include when writing your H1 title.
Step 7: Create Sections
- Click the **Create Sections** tab.
- Gives you an idea of the minimum and maximum counts of sections(H2 and H3 tags) your top competitors are using.
- The number of sections in your SEO document.
- Target within the minimum and the maximum amount of sections to get a tick.
Step 8: Optimize Sections for more reach
- Click the tab.
- Optimize your Sections by using some of the suggested related keywords. Gray words mean they aren’t present in your SEO Document yet.
- Click the **See Sections Ideas** if you want to get more ideas on what sections to add. Note that green means yeas and gray means no.
- A tick mark will appear if all the requirements are met.
Step 9: Verify Sections Keywords
- Use this tab to leverage high-frequency keywords other top-ranking pages are using in their Sections.
- Ignore keyword data that are not related to your topic.
- Click the **See all high-frequency keywords** if you want more high-frequency keyword ideas for your Sections or headings.
Note that this feature is particularly helpful when you are writing affiliate content that talks about the pros and cons of several products and you need to incorporate closely related keywords.
Step 10: Add Questions
- Click the tab and it will pull out all the questions from SERP.
- The green ones indicate they are already being used in your content while the gray ones are not.
- Click the **See ideas for Questions** button to get more questions and ideas you can use. Add as many relevant questions to your content as possible, and try not to go below four questions. Try to add at least 4 questions in your content H2, H3, or strong tag.
Step 11: Create a URL
Click the tab to get keyword ideas you can use to create a short URL for your content.