Types Of SEO Documents You Can Create
Outranking has two main workflows to help you create an SEO document:
*Create New Document – Create full-length SEO articles with the help of the SEO Score panel. The panel is further divided into 11 tabs representing the important ranking factors of an SEO-optimized article.
*Optimize Existing Content – Helps you optimize already published content to ensure it stays fresh and relevant to the target audience.
How It Works?
Simply log in to your Outranking account and click the **New Document** button.
Create new content
Select **Create New Content** if you want to write a new article.
You can directly type your keyword into the **Search Query** field.
Or if you have no idea what keywords are suitable for the topic you want to write, you can click the **Looking for Ideas?** tab to perform a short search query. Once you type in your topic and hit the search icon, keyword suggestions will appear along with their search volumes and competition.
Select the best keyword to use based on the search volume and competition data.
Then set the location and language of your target audience.
Assign a title to your new document in the **Title** field so you can locate your document easily in the future. Note that the Document Title is different from the article’s Meta Title inside the content editor. Meta Title is a ranking factor that you need to optimize, while Document Title is for the sake of naming convention.
Next, set the status of your document in the **Status** field.
**Draft** – If in the stages of writing or drafting the document.
**Outline** – If the document is intended as a content outline.
**In-review** – If the document is currently being reviewed.
**Published** – If the content of the document has been published on a platform.
Lastly, assign a tag to your new document using the **Tag** field. This makes finding a particular document easier, especially if you now have tons of content.
Optimize existing content
You can use the **Optimize Existing Content** workflow if you want to update an already published article.
Optimizing old blog posts, especially the ones that are generating substantial traffic and ranking, helps ensure that it stays relevant to searchers by updating keywords and context.
Input the blog post’s URL so Outranking can collect the current data and standing of the particular blog post.