After typing in “content marketers to follow” in Google search, we found multiple lists that recommended following the same people.
And then we thought…
Is the content marketing world limited to only a few people who get included in all lists? Aren’t there less-known content marketers who blog consistently and share content worth consuming?
We found out that there are!
So, to help you stay current as a freelance writer, blogger, or SEO content marketer, we compiled a list of 23 content marketers to follow. Though they aren’t global celebrities (yet?), their content is definitely worth checking out.
They regularly share super helpful resources that will help you level up your existing skills as well as learn new tricks and tactics.
How did we come up with this list?
We asked for recommendations in Facebook groups and searched LinkedIn and Google to provide a comprehensive list.
Then, we made sure that these people were really experts in blogging, content writing, or SEO. We explored their personal websites and social media profiles to understand their background.
Lastly, we visited their blogs and made sure they have fresh, interesting, unique content for their audience.
Barry Feldman is a blogger, speaker, copywriter, and content marketing consultant. He is also an author of books on SEO and copywriting: SEO Simplified for Short Attention Spans and Clickass Copywriting. If you are a fan of audio content, you might also enjoy his podcast Content Jam. Though Feldman Creative is his agency blog, the author of most blog posts is Barry himself. Here are a few examples that might interest you:
In addition to blog posts, you can also find free eBooks and guides for content planning, website strategy, and more.
Darren Rowse is a blogger, speaker, and author of the book ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. You might also know him as the author of blog posts on ProBlogger, a resource hub that helps bloggers monetize their blogs.
Some of Darren’s recent posts include:
Darren Rowse’s ProBlogger also offers job opportunities, courses, events, blogging tools, and resources for professional bloggers.
Sonia Simone is a creative writing teacher, podcaster, and founding partner of Copyblogger, a training and resource hub for content writers.
Some of Sonia’s best blog posts on her website Remarkable Communication include:
Christoph Trappe is a content strategist, podcaster, and winner of content marketing awards. He uses the COPE model (Create Once, Publish Everywhere) and helps businesses develop content performance culture.
Some of his best blog posts include:
Pamela Wilson is a business coach, speaker, and author of the Master Content books (Master Content Marketing and Master Content Strategy). On her personal website, she offers free and paid workshops, courses, and articles for business owners. Content writers and strategists will like her free workshops:
Alex Cattoni is a writer, entrepreneur, and YouTuber. She actively posts both on her personal and YouTube channel and shares copywriting tips.
Some of her best posts for copywriters include:
Nathan Gotch is an SEO consultant, host of the SEO Life podcast, and speaker. You can follow him both on his personal website and YouTube channel, where he talks about everything SEO. Some of his best posts for SEO content strategists include:
Christopher Jan Benitez is a freelance writer and runs a personal blog for content writers. Some of his best posts include:
Brittany Berger is a content marketing consultant. Her content planning and repurposing sheets and free content strategy quiz will help content marketers stay focused and move forward in the right direction.
Some of her best blog posts include:
Erika Heald is a content marketing strategist and consultant and hosts #ContentChat on Mondays on Twitter. Some of her best posts for content writers:
Empowering writers, not replacing them.
Eli Schwartz is an SEO expert and course creator, and he is the author of Product-Led SEO. Some of his best posts SEO content writers will love include:
Julian Goldie is an SEO link builder and the author of the Link Building Mastery book and course. Some of his best blog posts for SEO content writers include:
Maureen Gaspari is a blogger and WordPress expert, and she is the creator of the Blogging Business for Beginners Bootcamp. She is also the founder of Bloggers Building a Business: A Female Entrepreneur Community Facebook group.
Some of her best posts for bloggers include:
Ryan Robinson is a content marketing consultant, mentor, and podcaster. In his podcast The Side Hustle Project, Ryan interviews guests on what it takes to start and grow a profitable side hustle.
Some of his best posts include:
Matt Diggity is a blogger and SEO specialist. He has been the keynote speaker at the Chiang Mai SEO conference. In his Diggity Marketing blog, he shares SEO testing results, case studies, and news, as well as guides for SEO writers.
Some of his best posts include:
Brendan Hufford is an SEO consultant, author of the SEO for the Rest of Us newsletter, and host of SEO for the Rest of Us podcast. Some of his best posts for SEO writers are below (check out his blog, SEO For the Rest of Us):
Michel Fortin is an SEO consultant, speaker, and author of the free More Traffic Memo email newsletter.
Some of his posts for SEO writers:
Matthew Woodward is an author of tutorials on SEO, link building, blogging, and traffic generation. He also launched the free video training 4 Ways To Increase Search Traffic Without Building Links and free email course How To Build A Successful Blog In 7 Days.
Here are some of his most popular blog posts:
Martin Huntbach and Lyndsay Cambridge are the only married couple on our list of content marketers to follow. They are the authors of courses, programs, and online challenges for bloggers and website owners. Some of their best posts for content writers on Jammy Digital:
Elna Cain is a professional online writer, writing coach, and author of blogging courses. Some of her posts for bloggers and writers:
Empowering writers, not replacing them.
Darrel Wilson is a content creator and WordPress expert. He helps writers and bloggers on the technical side and shares hosting and design-related content. Some of his best posts include:
Steve Toth is an SEO consultant who sends valuable SEO tips to his subscribers every week. Though his blog posts aren’t long-form, we found some examples that will be of interest for SEO content marketers:
Sophia Lee is a blogger and the author of the Perfect Blogging course. On her personal blog, she talks about how to start a blog and shares blogging recommendations. Here are her top blog posts:
As a team that provides an SEO writing assistant solution, we also publish long-form, well-researched content for SEO content marketers and bloggers. Keep following our blog as well so you don’t miss our updates and new guides.
So, who are your favorite content marketers? Is there anyone else you’d like to add to this list? Let us know and we will update our post with new names.