Content Marketers to Follow: Who’s Your Favorite Content Marketer?

14 Types of Copywriting in Demand
14 Types of Copywriting in Demand
November 29, 2021
How to Structure Online Recipes for Maximum Engagement
Recipe Writing: How to Structure Online Recipes for Maximum Engagement
December 7, 2021
Show all
Content Marketers to Follow

Content Marketers to Follow

After typing in “content marketers to follow” in Google search, we found multiple lists that recommended following the same people.

And then we thought…

Is the content marketing world limited to only a few people who get included in all lists? Aren’t there less-known content marketers who blog consistently and share content worth consuming?

We found out that there are!

So, to help you stay current as a freelance writer, blogger, or SEO content marketer, we compiled a list of 23 content marketers to follow. Though they aren’t global celebrities (yet?), their content is definitely worth checking out. 

They regularly share super helpful resources that will help you level up your existing skills as well as learn new tricks and tactics.

How did we come up with this list?

We asked for recommendations in Facebook groups and searched LinkedIn and Google to provide a comprehensive list.

Then, we made sure that these people were really experts in blogging, content writing, or SEO. We explored their personal websites and social media profiles to understand their background.

Lastly, we visited their blogs and made sure they have fresh, interesting, unique content for their audience.

23 content marketers to follow to level up your writing and SEO skills

#1 Barry Feldman

Barry Feldman

Barry Feldman is a blogger, speaker, copywriter, and content marketing consultant. He is also an author of books on SEO and copywriting: SEO Simplified for Short Attention Spans and Clickass Copywriting. If you are a fan of audio content, you might also enjoy his podcast Content Jam. Though Feldman Creative is his agency blog, the author of most blog posts is Barry himself. Here are a few examples that might interest you:

  1. BOFU Content Could Be Your Secret Marketing Weapon
  2. Good Content, Bad Content and Content that Can Go Both Ways
  3. How to Write Powerful Headlines for Your Online Content [Infographic]

In addition to blog posts, you can also find free eBooks and guides for content planning, website strategy, and more.

#2 Darren Rowse

Darren Rowse

Darren Rowse is a blogger, speaker, and author of the book ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. You might also know him as the author of blog posts on ProBlogger, a resource hub that helps bloggers monetize their blogs.

Some of Darren’s recent posts include:

  1. Is Your Blog Ready for the Festive Season?
  2. How to Avoid Becoming a Single-Minded Blogger
  3. Tips to Add Originality to your Blog

Darren Rowse’s ProBlogger also offers job opportunities, courses, events, blogging tools, and resources for professional bloggers.

#3 Sonia Simone

sonia simone

Sonia Simone is a creative writing teacher, podcaster, and founding partner of Copyblogger, a training and resource hub for content writers. 

Some of Sonia’s best blog posts on her website Remarkable Communication include:

  1. Beyond the Authority Website: Build Your Content Mothership
  2. 3 signs your content is attracting the wrong audience
  3. Not sure what your content should be about? This power trio will show you the way

#4 Christoph Trappe

Christoph Trappe

Christoph Trappe is a content strategist, podcaster, and winner of content marketing awards. He uses the COPE model (Create Once, Publish Everywhere) and helps businesses develop content performance culture. 

Some of his best blog posts include:

  1. Digital Content Creation: How Long Does It Take To Write A Blog Post?
  2. Use These Storytelling Skills To Tell Better Stories For Your Company
  3. Local SEO: How To Get Local Links That Help Your Business Drive More Leads

#5 Pamela Wilson

Pamela Wilson

Pamela Wilson is a business coach, speaker, and author of the Master Content books (Master Content Marketing and Master Content Strategy). On her personal website, she offers free and paid workshops, courses, and articles for business owners. Content writers and strategists will like her free workshops:

  1. The Content Profit Formula
  2. The Easy Way to Create Marketing Visuals

#6 Alex Cattoni

Alex Cattoni

Alex Cattoni is a writer, entrepreneur, and YouTuber. She actively posts both on her personal and YouTube channel and shares copywriting tips.

Some of her best posts for copywriters include:

  1. 5 everyday copywriting practices to make you a better copywriter
  2. SEO copywriting vs Conversion Copywriting
  3. Copywriting tutorial: How to write sales copy for “boring” everyday products

#7 Nathan Gotch

Nathan Gotch

Nathan Gotch is an SEO consultant, host of the SEO Life podcast, and speaker. You can follow him both on his personal website and YouTube channel, where he talks about everything SEO. Some of his best posts for SEO content strategists include:

  1. The COMPLETE On-Page SEO Checklist for 2021
  2. Anchor Text: Definitive Guide
  3. SEO Audit Checklist for 2021

#8 Christopher Jan Benitez

Christopher Jan Benitez

Christopher Jan Benitez is a freelance writer and runs a personal blog for content writers. Some of his best posts include:

  1. Can My Company Take A Truly International Approach To Its Content Marketing?
  2. 5 Ways to Be a Better Copywriter (and Get More Business)
  3. How to Make Your First Blog Post Perfect for Your Site

#9 Brittany Berger

britanny berger

Brittany Berger is a content marketing consultant. Her content planning and repurposing sheets and free content strategy quiz will help content marketers stay focused and move forward in the right direction.

Some of her best blog posts include:

  1. Atomic Content: Breaking Things Down to Build Them Back Up
  2. What is Minimalist Content Marketing?
  3. What is Content Remixing?

#10 Erika Heald

Erika Heald

Erika Heald is a content marketing strategist and consultant and hosts #ContentChat on Mondays on Twitter. Some of her best posts for content writers:

  1. How to Use Content Marketing to Ignite Your Business Potential
  2. How to Get the Most Value from Attending Content Marketing World 2021
  3. 5 Essential Content Structure Elements To Boost Your Content SEO

10x your content production

Empowering writers, not replacing them.

#11 Eli Schwartz

Eli Schwartz

Eli Schwartz is an SEO expert and course creator, and he is the author of Product-Led SEO. Some of his best posts SEO content writers will love include:

  1. How to Forecast and Quantify SEO opportunities
  2. Does page speed really lead to SEO improvement?
  3. Pick the low hanging fruit of international SEO

#12 Julian Goldie

Julian Goldie

Julian Goldie is an SEO link builder and the author of the Link Building Mastery book and course. Some of his best blog posts for SEO content writers include:

  1. Artificial Intelligence & SEO: Can You Rank Better with AI?
  2. Can You Have Too Many Backlinks?
  3. Google Algorithm Updates: What Happens to Your SEO Strategy?

#13 Maureen Gaspari

 Maureen Gaspari

Maureen Gaspari is a blogger and WordPress expert, and she is the creator of the Blogging Business for Beginners Bootcamp. She is also the founder of Bloggers Building a Business: A Female Entrepreneur Community Facebook group.

Some of her best posts for bloggers include:

  1. How To Batch Content For Your Blog: Batching Tips For Beginners
  2. What are Digital Products and How Bloggers Make a Living with Them
  3. 7 Places to Share your Blog Posts to Explode your Traffic

#14 Ryan Robinson

Ryan Robinson

Ryan Robinson is a content marketing consultant, mentor, and podcaster. In his podcast The Side Hustle Project, Ryan interviews guests on what it takes to start and grow a profitable side hustle.

Some of his best posts include:

  1. How Much Does it Cost to Start a Blog in 2021?
  2. How to Promote Your Blog in 2021 (12 Ways I Get 584,863+ Readers/Mo)
  3. How to Get a Free Domain Name for Your Blog in 2021

#15 Matt Diggity

Matt Diggity

Matt Diggity is a blogger and SEO specialist. He has been the keynote speaker at the Chiang Mai SEO conference. In his Diggity Marketing blog, he shares SEO testing results, case studies, and news, as well as guides for SEO writers.

Some of his best posts include:

  1. How To Do a Backlink Audit (And Link Building Plan) In 2021
  2. The Definitive Technical SEO Audit Guide For 2021
  3. Site Speed Optimization in 2021: The Definitive Guide

#16 Brendan Hufford

Brendan Hufford

Brendan Hufford is an SEO consultant, author of the SEO for the Rest of Us newsletter, and host of SEO for the Rest of Us podcast. Some of his best posts for SEO writers are below (check out his blog, SEO For the Rest of Us):

  1. How to Write a Blog Post That 10Xs Your Traffic AND Conversions
  2. Search Intent: A Smart Marketer’s Battle Guide
  3. What is Parasite SEO? (Plus, how to use it in 2021)

#17 Michel Fortin

Michel Fortin

Michel Fortin is an SEO consultant, speaker, and author of the free More Traffic Memo email newsletter.

Some of his posts for SEO writers:

  1. Fresh Content Helps Your SEO, But Stale Content Can Hurt It
  2. Passages Ranking SEO With Structured Content
  3. Can Some Words Stop You From Ranking?

#18 Matthew Woodward

Matthew Woodward

Matthew Woodward is an author of tutorials on SEO, link building, blogging, and traffic generation. He also launched the free video training 4 Ways To Increase Search Traffic Without Building Links and free email course How To Build A Successful Blog In 7 Days​.

Here are some of his most popular blog posts:

  1. Do High PR Backlinks From Blog Comments Really Work?
  2. The Fastest & Easiest Way To Get Wikipedia Backlinks
  3. 28 Social Media Backlinks To Increase Your Rankings In 2021

#19 Martin Huntbach and Lyndsay Cambridge

Martin Huntbach
Lyndsay Cambridge

Martin Huntbach and Lyndsay Cambridge are the only married couple on our list of content marketers to follow. They are the authors of courses, programs, and online challenges for bloggers and website owners. Some of their best posts for content writers on Jammy Digital:

  1. Five Awkward Questions You Should Ask Yourself To Create Great Content
  2. How to Make Content Part of Your Sales Process (so you get more sales, faster!)
  3. How and Why You Should Create ‘Wrong-Fit’ Content

#20 Elna Cain

Elna Cain

Elna Cain is a professional online writer, writing coach, and author of blogging courses. Some of her posts for bloggers and writers:

  1. 20 Easy Writing Techniques for New Freelance Writers
  2. 13 Genius Organization Tips Freelance Writers NEED (Double Your Productivity)
  3. 27 Awesome Writing Careers To Get Started Right Now

10x your content production

Empowering writers, not replacing them.

#21 Darrel Wilson

Darrel Wilson

Darrel Wilson is a content creator and WordPress expert. He helps writers and bloggers on the technical side and shares hosting and design-related content. Some of his best posts include:

  1. vs. Which One Is Best for Your Site?
  2. 40 Best Free and Premium WordPress Themes in 2021
  3. Types of Web Hosting: Cloud, Shared, VPS, and Dedicated

#22 Steve Toth

Steve Toth

Steve Toth is an SEO consultant who sends valuable SEO tips to his subscribers every week. Though his blog posts aren’t long-form, we found some examples that will be of interest for SEO content marketers:

  1. ZSV Keywords: how to Find Zero Search Volume Keywords that Generate Traffic
  2. Jump Links – The Secret SEO Weapon

#23 Sophia Lee

Sophia Lee

Sophia Lee is a blogger and the author of the Perfect Blogging course. On her personal blog, she talks about how to start a blog and shares blogging recommendations. Here are her top blog posts:

  1. How To Start A Blog That Makes Money
  2. How To Manage Your Time Blogging | My Blogging Schedule
  3. How To Make Your Blog Look Professional (without having a degree in graphic design)


As a team that provides an SEO writing assistant solution, we also publish long-form, well-researched content for SEO content marketers and bloggers. Keep following our blog as well so you don’t miss our updates and new guides.

So, who are your favorite content marketers? Is there anyone else you’d like to add to this list? Let us know and we will update our post with new names.

Outranking is an AI content writing platform that helps to research, write, and optimize web content. Request a free trial here: