You have an idea for a blog post, but you don’t know where to start. Creating content can be daunting and time-consuming, so why not let our content brief generator take a load off?

Content briefs are one of the most important aspects of creating great blog posts. They should provide enough information for you to communicate your topic to readers while also providing valuable insight into how your brand can tie in.

This guide will walk you through what a content brief generator is, what it can do, and how to pick one. We cover the process of creating content briefs, templates, and outlines to make the writing process easier.

What is a content brief for a blog post or an article?

A content brief helps you create better content, and it’s also beneficial for SEO. It outlines the purpose, target audience, and style for a piece of content. It’s usually created by a content manager for a writer to ensure that all necessary information is included in the copy. It also makes sure that the tone is correct. A good brief will include keywords, links to similar pieces of content, and any other information pertinent to the topic at hand, making it invaluable for top-quality writing!

What are the benefits of using a content brief generator for writers?

1. A content brief generator helps you save time by creating a content brief automatically

You can boost your content production speed to 10x by creating clear and consistent SEO content briefs for your writers. For example, the Outranking AI content brief tool is easy to use, and it only takes a few minutes to create a content brief. This can save your business time and money by ensuring that your content is optimized for search engines.

2. A content brief generator helps you stay organized by keeping all your content ideas in one place

By using an advanced SEO content brief generator, you can be more organized by centralizing all your content ideas. This will enable you to map out your content plan and also manage your team more effectively. In addition, a content brief generator will track the performance of your published content so that you can evaluate and improve your strategy over time.

3. A content brief generator helps you be more creative by giving you ideas for content that you may not think of on your own

This can be extremely helpful when coming up with new ideas for content. When you input target keywords, a content brief generator like Outranking can provide a list of related topics that you may not have thought of. Additionally, the generator can review competitor content to find any gaps in your coverage. This is an extremely valuable tool when trying to come up with fresh and relevant ideas for new content.

4. A content brief generator helps you save money by creating a content brief for free

A content brief generator can help businesses save time and money by creating clear and consistent briefs that can be sent to SEO content writers. Content brief generators with great features help your business create as many content briefs as you need without having to worry about the cost.

What features to seek when evaluating an SEO content brief generator, and what to include in a brief

1. A content brief generator should have a user-friendly interface

A content brief generator with a user-friendly interface can help you save time. When you enter basic information about what you want to write about (topic or keyword), the generator can provide a list of potential topics and subtopics, as well as article lengths and keywords. This can be a helpful first step in writing an article that saves you time by providing structure and ideas.

Your content brief should be able to provide the search intent, ranking suggestions, and the average number of words and sections you need to dominate the SERPs.

2. A content brief generator should generate extremely detailed SEO outlines with heading and subheading structure

A content brief generator can help you create detailed SEO outlines for your website. The generator helps you research relevant keywords, analyze your competition, and understand your audience’s search intent. By including the topics, target audience, and type of content needed in the brief, you can easily share it with your content team to facilitate the production process.

3. A content brief generator should generate briefs for a variety of industries

A content brief generator should have the ability to generate briefs for many industries. This is important because it allows you to create relevant and engaging content for a wide range of audiences. With a few simple clicks, you can get started generating briefs that are perfect for your needs. So don’t wait any longer – start using a content brief generator today.

Here is an example of a content brief for a travel keyword. Travel Content Brief

4. A content brief generator should have a customizable workflow

A good content brief generator will help you with a step-by-step workflow to craft amazing content for your business. This workflow includes selecting a proper title for your content, generating SEO-optimized content outlines, competitor analysis, and content production itself. These workflows make it easy for even newbies to follow along without a glitch. At each stage of your workflow, the generator should let you share directly with your writers without having to download or print it.

5. A content brief generator should have SEO optimization data for better ranking, including competitors’ data

A content brief generator should have all the SEO optimization data you need for better ranking with regard to competitors. This includes, but is not limited to, domain authority and page authority. Domain authority is an indicator developed by MOZ, a very respected digital metrics company, that predicts how well a website will rank in search engine results. Page authority is another related indicator that predicts how well a specific page will rank. The DA/PA score is calculated algorithmically and ranges from 1 to 100.

Outranking SEO content software uses AI to extract your competitors’ SEO data like SEO score, Domain Authority (DA), Page Authority (PA), length, and backlinks, which you can analyze to meet your specific marketing goals.

6. A content brief generator should use AI to suggest how brand value should tie into the content

A good content brief generator should suggest how you can link your content to brand value. This helps create content that is in line with your company branding. The generated content is of high quality and appeals to your target audience. Outranking AI automatically creates your brand goals to guide your writers. You can also click on the Regenerate button in the image below to create more content that is valuable for your brand.

7. A content brief generator should suggest the target customer funnel stage

When choosing an SEO content brief generator, seek features that suggest the customer funnel stage to target. The Outranking AI content brief generator uses AI to help you understand the funnel stage of your target keyword. The funnel helps marketing teams plan and measure efforts to attract, engage, and convert prospects through content and other marketing materials.

There are three main funnel stages:

1. The TOFU, or top of the funnel, is where prospects become aware of your brand for the first time.
2. The MOFU, or middle of the funnel, is where customers have engaged with your brand in a meaningful way and are ready to buy or sign up for your service or product.
3. The BOFU, or bottom of the funnel, is the last place prospective customers visit before converting.

Why it is important to use a content brief generator that suggests the customer funnel stage based on the keyword

Most of the time, SEO experts don’t know their customers well enough to target a specific stage in the funnel. In such cases, the Outranking AI content brief generator analyzes the competing websites on the SERPs to suggest the funnel stage based on your keywords.

8. A content brief generator should suggest the goals and key takeaway of the article, post, or page

A content brief generator can help with suggesting goals and key takeaways for an article, post, or page. The generator can analyze the audience and provide relevant suggestions based on what people are searching for.

Here are example goals and takeaways for a target keyword using the Outranking AI content brief generator:

Target keyword: Social media management

You can also regenerate your brand goals and takeaways by clicking the Regenerate button on the right.

9. A content brief generator should suggest secondary keywords and NLP terms

When trying out an SEO content brief generator, see if it can suggest secondary keywords and NLP terms. Secondary keywords are any keywords that are related to the primary keyword. For example, if your primary keyword is “dog,” some secondary keywords might be “puppy,” “canine,” or “breed.” Implementing NLP SEO tactics can help improve your page ranking.

NLP stands for natural language processing, which is a way of teaching computers to understand human language. Including secondary keywords and NLP terms in your brief helps you rank for more semantically related terms.

To create a detailed content brief that includes primary and secondary keywords that your target audience is likely to search for, use the Outranking content brief generator. The generator can suggest secondary keywords and NLP terms include in the piece to optimize it for ranking in search engines.

You can decide which terms you would like to rank for, and Outranking helps you optimize your content accordingly.

10. The provider of a content brief generator should have excellent customer service

As you research content brief generators, it’s important to consider customer service. Working with a company that cares and provides excellent customer service can make a big difference in your experience using a generator. Make sure to choose a content brief generator that provides great customer service.

The Outranking team has the most vibrant customer service you can imagine. We have an active live chat, email support, and Facebook group to answer all your queries in record time.

11. A content brief generator should have a proven track record of achieving excellent ranking results

A content brief generator can help with ranking results by providing real-time tracking of rankings and customer reviews. When choosing a content brief generator, make sure to check for a proven track record of effective ranking results.

For example, the Google Search Console graph below is for a home improvement site from an Outranking AI user. All the content on this 5-month-old site was written and optimized with Outranking AI.

Here is another competitive keyword (ranking first page on Google) which was written and optimized with the Outranking AI SEO content generator and optimization tool. As seen in the image below, Outranking is currently ranked number one for SEO outlines.

12. The content brief generator should fit into your workflow

In order to be effective, a content brief generator needs to fit into your team’s workflow. There are dozens of different tools available, each with its own features and approach to content management and strategy. The right tool for your team will depend on your specific needs and preferences.

Your team workflow depends on:

• People involved
• Departments involved
• Publishing lifecycle
• Nature of the content

13. A content brief generator should suggest internal links to and from other pages

A content brief generator should provide suggestions for internal links to and from a page to improve the overall SEO of your website. Linking to relevant articles, both internally and externally, helps improve the website’s ranking on search engines and makes it easier for readers to find related information.

The Outranking content brief generator uses AI to suggest relevant internal and external links you can add to your content for a better user experience and higher ranking.

14. A content brief generator should suggest questions and media or images

A content brief generator should always suggest questions and media or images that support the article’s content. This ensures that the target audience has all of the information they need to understand the piece, and it helps to break up the text so that readers don’t get overwhelmed.

Content brief examples and templates for blog article writing

Travel blog content brief example

A travel blog content brief can include a list of the places you’ve visited, what readers can expect on trips, and any tips you might have for traveling in those areas. You will likely write about your experiences during travel and what made them so special. You can also include photos or videos from your trip to help illustrate your thoughts.

Technical blog content brief example

If you’re looking to write a technical blog post, it’s essential that you start with a content brief. This document outlines the goals of the post and helps to ensure that the finished product is well-written and optimized for search engines. A content brief template for a technical keyword can give you a consistent format to follow.

Here is an example of a content brief for a technical keyword. Click this link to download the full PDF. Technical Content Brief

Product comparison content brief example

A product comparison compares two or more products. It can be used to compare products in the same category (such as laptops) or products in different categories (such as a laptop and a tablet). A good product comparison content brief ensures that you are objective and fair. Don’t promote one product over another; instead, provide accurate information about each product so that readers can make their own decisions about which one is right for them.

The image below is a snippet of a product comparison (Roomba J7 vs. I7) content brief created with the Outranking content brief generator. Click on this link to download the full PDF. Product Comparision Brief

Product review content brief example

A product review content brief example is an overview of what you need to include in your product review. The outline includes the main points that should be covered, and it is well-detailed and complete. This is great if you are trying to write a comprehensive and informative product review.

The image below is a snippet of a product review (Roomba J7) content brief created with the Outranking content brief generator. Click here to download the full PDF. Product Review Brief

How to use Outranking to write a content brief

Step 1: Create a new SEO document using a target keyword

To use Outranking to write targeted content briefs, first create a new SEO document using your target keyword. Outranking AI can help you find detailed SERP information, and you can use this information to write targeted content briefs.

Step 2: Generate a title and outline

Outranking automatically generates SEO-optimized titles and outlines for you. You can modify these to your taste.

After you choose your title, Outranking AI automatically generates unique content outlines optimized with NLP terms, semantically related terms, and search intent based on what is ranking on the SERPs. You can modify these headings to your taste and target as many keywords as possible.

Step 3: Select a template and generate a brief

Once you’ve decided on the type of content you want to create, it’s time to select a template. Outranking offers a default template, and you can also create your own custom template, so be sure to choose the one that best suits your needs.

After you select a template, it’s time to generate a brief. This brief will outline what your content should include and how it should be structured. Outranking AI ensures that your brief is coherent and easy to read.

Step 4: Modify and edit data

To use Outranking to write a content brief, you will need to modify and edit your data.

Step 5: Print a PDF or export it to the editor

When you need to share your content briefs with others, you can use public sharing links. You can also export your content briefs to other formats: MS Word, PDF, and Google Docs.

FAQ

What is the best content brief template generator for content writers?

The Outranking AI SEO content brief generator is the best choice of content brief template generator for content writers. It helps you create high-quality, keyword-rich briefs for your blog posts that will get you ranking higher in search engines.

Does Outranking analyze competitor articles to generate briefs?

Yes! The Outranking content brief generator uses SERP analysis to generate keyword-rich briefs. The generator is designed to help companies compete by generating keyword-rich briefs based on their competitors.

Do article briefs increase blog posting frequency?

Sending timely content briefs can help speed up blog posting frequency. A good content brief should include the target audience, the overall tone of the piece, what action you want the reader to take, and any deadlines or other important information. This helps writers produce content more quickly.