Blog
December 7, 2021
I never thought I would make a career out of recipe writing. After all, there are thousands of recipe blogs, Pinterest posts, and online cookbooks available for the home cook to choose from. What made me think I was a better cookbook author than them? How would I rise above everyone else, showing that my meatballs were, in fact, world-famous? The AIR method, that’s how. The AIR method Authentic Innovative Researched You see, be it writing about recipes or baseball […]
December 6, 2021
After typing in “content marketers to follow” in Google search, we found multiple lists that recommended following the same people. And then we thought… Is the content marketing world limited to only a few people who get included in all lists? Aren’t there less-known content marketers who blog consistently and share content worth consuming? We found out that there are! So, to help you stay current as a freelance writer, blogger, or SEO content marketer, we compiled a list of […]
November 29, 2021
What does copywriting mean? Copywriting is a skill that can be used to advertise a product or service. It has been used in advertising for decades. In addition, many marketing strategies include the use of copywriting within their content strategy. Difference between copywriting and content writing Copywriting is a type of writing that focuses on selling a brand. Content writing, on the other hand, is about building an image in consumers’ minds. Copywriting is a bit advertorial and focuses on […]
November 24, 2021
Is creating a strategy for local SEO important, or even worth it? Local businesses have historically struggled to compete with larger, more established businesses with a high Domain Authority when trying to rank for sought-after keywords. For example, large national car sites with high Domain Authority, like Autowise, tend to outrank smaller local car dealerships such as LA-based Holmes Volvo Cars for the majority of national high-volume keywords. This is often the case, especially for competitive keywords that are not […]