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December 17, 2021
Why Great Content Doesn't Always Rank Well, Even with a Killer Keyword

Why Great Content Doesn’t Always Rank Well, Even with a Killer Keyword

True or false: Great content is always going to grab the top spot on Google. That’s a bit of an unfair question, since “great content” is subjective. It also depends on who (or what) you ask: your readers or the Google search algorithm. What is the definition of great content, anyway? We answered this in a recent blog post, How is the Definition of Quality SEO Content Changing?, but note that the standard is always evolving. The truth is that […]
December 16, 2021
SEO Content Writing Guide How to Write Content for SEO (Best Tips and Strategies)

SEO Content Writing Guide: How to Write Content for SEO (Best Tips and Strategies)

What is SEO content writing? Search engine optimization (SEO) content writing is the process of creating content that both engages your audience and includes keywords and phrases that are relevant to a given topic. These keywords and phrases are placed in a way that allows the content to rank highly on search engines for specific terms. Search engines use over 200 ranking factors to rank your websites and pages in their algorithms. However, creating useful and relevant content with keyword […]
December 15, 2021
A Short Story About SEO Copywriting

A Short Story About SEO Copywriting

Once upon a time, Google relied largely on keywords, meta tags, and copy in which chosen keywords were placed several times in various parts of the text. While Google does still weigh these factors, they continue to become more sophisticated in their search engine rankings. Now, it’s best to do the following: Use bulleted and numbered lists. Ask and answer questions. Be mobile-friendly. Use properly placed headlines. Include copy or titles using “the top ten…” or similar. Use top keywords […]
December 14, 2021
10 Techniques for Creating Your Best Long-Form Content in 2022

10 Techniques for Creating Your Best Long-Form Content in 2022

So, you have an excellent idea for a site and have already taken the first steps to get it up and running. You have visitors, but none of them are converting to leads. Or, maybe you’ve been in the game for a while and are searching for new and unique ways to gather leads from content writing. Whatever it may be, we can all agree that content reigns supreme in either situation. The tricky question is: what kind of content? […]