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November 29, 2021
14 Types of Copywriting in Demand

14 Types of Copywriting in Demand

What does copywriting mean? Copywriting is a skill that can be used to advertise a product or service. It has been used in advertising for decades. In addition, many marketing strategies include the use of copywriting within their content strategy. Difference between copywriting and content writing Copywriting is a type of writing that focuses on selling a brand. Content writing, on the other hand, is about building an image in consumers’ minds. Copywriting is a bit advertorial and focuses on […]
November 24, 2021
Strategy For Local SEO

How to Plan a Local SEO Strategy to Improve Business in Your Town

Is creating a strategy for local SEO important, or even worth it? Local businesses have historically struggled to compete with larger, more established businesses with a high Domain Authority when trying to rank for sought-after keywords. For example, large national car sites with high Domain Authority, like Autowise, tend to outrank smaller local car dealerships such as LA-based Holmes Volvo Cars for the majority of national high-volume keywords.  This is often the case, especially for competitive keywords that are not […]
November 22, 2021
Best Tools for Content Writers, According to 17 Users

Best Tools for Content Writers, According to 17 Users

According to First Sage Page, B2B companies experience a 10.5% increase in traffic after 8 months of quality content production. By quality content, we mean a list of factors that include but aren’t limited to: relevance originality clarity accessibility keyword optimization To make sure your content meets the quality standards of searchers and search engines, you can’t underestimate the role of tools for content writers. We interviewed 17 users to understand what article writing tools they prefer. Here are tested […]
November 3, 2021
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4 P’s of Marketing: A Complete Guide to Four Important Parts of Your Marketing Strategy

4 P’s of Marketing: A Complete Guide to Four Important Parts of Your Marketing Strategy I’ve been in marketing for about 10 years now, and the field is constantly evolving. Marketing has to evolve with technology in order to keep up, but it can be tough when you are not equipped with all the tools you need. Where do marketers start? With a product. Product plays a crucial role because your customers want something that they will use regularly, which […]