Once upon a time, Google relied largely on keywords, meta tags, and copy in which chosen keywords were placed several times in various parts of the text. While Google does still weigh these factors, they continue to become more sophisticated in their search engine rankings. Now, it’s best to do the following: Use bulleted and numbered lists. Ask and answer questions. Be mobile-friendly. Use properly placed headlines. Include copy or titles using “the top ten…” or similar. Use top keywords […]