Blog
December 22, 2021
As a marketer, I understand that many words from the marketing world mean different things to others. But, of all words that define my role as a writer, the differences between copywriting, content writing, and SEO writing cause the most confusion among clients. Table of contents Overview What’s the difference between content and copy? What about SEO content? What’s the difference between content marketing and copywriting? Copywriter vs. content writer vs. SEO writer Why you need them all Types of […]
December 21, 2021
As we say goodbye to the Year of the Metal Ox and get ready to welcome the Year of the Water Tiger, we are also summing up 2021. Our team at Outranking.io connected with content managers, strategists, and founders from different companies and discussed the past year. Particularly, we asked about the new habits they have adopted, skills they plan to strengthen, and the best lesson they’d like to share with their peers. If you lead a content team and […]
December 17, 2021
True or false: Great content is always going to grab the top spot on Google. That’s a bit of an unfair question, since “great content” is subjective. It also depends on who (or what) you ask: your readers or the Google search algorithm. What is the definition of great content, anyway? We answered this in a recent blog post, How is the Definition of Quality SEO Content Changing?, but note that the standard is always evolving. The truth is that […]
December 16, 2021
What is SEO content writing? Search engine optimization (SEO) content writing is the process of creating content that both engages your audience and includes keywords and phrases that are relevant to a given topic. These keywords and phrases are placed in a way that allows the content to rank highly on search engines for specific terms. Search engines use over 200 ranking factors to rank your websites and pages in their algorithms. However, creating useful and relevant content with keyword […]