A backlink is a link from one website to another. It’s an important part of SEO because it helps your site rank higher in Google search results.
Google considers backlinks as one of the indicators of quality for websites. The more backlinks your site has, the better chance it has of ranking higher in Google search results.
Backlink importance increases with each passing month as 58,1% of SEOs believe that backlinks have a major impact on search engine rankings. A high-quality backlink is essential for any business looking to increase its online visibility and reach potential customers through organic channels.
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What are the types of backlinks in SEO?
There are two types of backlinks in SEO:
A do-follow link is a link that is given to a website with the intent of helping the website rank higher on s
When someone adds a do-follow link pointing to your page, it tells Google that they endorse the content on your linked page – this increases the chances that Google will include that content in its search results.
As long as you’re following all of the link guidelines outlined by Google (including using correct anchor text, linking only to relevant sites, etc.), getting a do-follow link for your page is a simple way to improve your site’s ranking and visibility.
When you right-click with your mouse on the link and then Inspect, you can see if the link is a do-follow link. Here is an example of a do-follow link. A specific page has inserted a link that links to a certain page on the Outranking’s website with the anchor text content performance. When a reader clicks on content performance, they will be redirected to that specific Outranking page.
No-follow links are links that Google will not pass PageRank to the target URL. They are used on forum posts, blog comments, guest book comments, etc. No-follow links are links that have the no-follow attribute applied.
Setting no-follow links do not improve your page rankings but can help in diversity.
For example, all links that are posted in Quora are no-follow links, but they can drive traffic to your website.
When you right-click with your mouse on the link and then Inspect, you can see if the link is a no-follow link. Here is an example:
Why are backlinks in SEO important?
Backlinks help your website rank higher in search engine results pages (SERPs), which gives people more visibility for your website. When someone clicks on a link that points to your website, the search engine takes that link into account and ranks it higher than other websites with similar content.
A high-quality backlink is one that comes from a website that is respected by Google and other search engines. These websites typically have a large audience and a lot of authority on the topic at hand. As a result, linking to these types of websites is an excellent way to improve brand visibility and rank for important keywords.
By ranking higher in Google searches, businesses can attract more visitors who are looking for information on their target market. This increased exposure can lead to increased sales and better SEO rankings overall.
How to get high-quality backlinks?
Backlinks can be earned in a variety of ways, but the most common way is through links from websites that are relevant to your topic or industry. For example, if you own a blog about fitness, you might receive links from personal trainers who write about fitness on their blogs. Or, if you run an online store, you might receive links from retailers who sell products related to your business.
Analyze your competitors’ backlink profiles
By analyzing your competitors’ backlink profiles, you can learn how to improve your own link-building strategy., and by understanding which websites your competitors have linked to, you can use this information to improve the quality and relevance of your own backlink portfolio. Strong link-building tactics include linking to other high-quality sites that align with your brand’s mission statement or core values.
Create informational content
Informational content is valuable to businesses because it provides users with facts or insights about a topic. It can be useful for those who want to learn more about a subject or are looking for unbiased opinions on a topic. To produce quality information content, you need to identify the topics that are important to your target market and focus on writing about them in an engaging way.
Engage in guest posting
Guest posting is a great way to get high-quality backlinks and build relationships with other bloggers. It’s also an effective way to promote your content and attract new readers.
Guest posting is when you write a post on another blogger’s website and include a link back to your own site. By doing this, you’re giving the other blogger permission to republish your post on their site, which gives you extra exposure and credibility.
Check for relevant broken links
Broken links can damage any page’s SEO ranking and visibility. Those are links that no longer work or have been redirected to a different page. However, you can take advantage of other pages’ broken links.
Find a page relevant to your niche, a page where you want to get a backlink from, and check for broken links. You can use the Check My Links Google Chrome extension. With this extension, you can see the number of broken links on the page and it also shows you the broken links marked in red.
After you find a broken link that is relevant to your page, you can reach out to the writer/page owner and simply ask for that broken link to be replaced with your valid link. It is a win-win situation for you both.
Reach out to websites relevant to your niche
Reaching out to other businesses and websites in your industry will help you build links that are both valuable and credible. This type of link building can help you rank higher in search engine results pages (SERPs), which will lead to more traffic and leads for your business.
There are a few things you need to keep in mind when contacting these websites. First, make sure to use effective keywords when targeting your links. Second, be respectful towards the owners of these sites – don’t harass them or try to trick them into linking to your site. Finally, always make sure to track the success of your link-building campaign so that you can adjust the course as needed.
Turn brand mentions into links
Getting brand mentions in the news or on popular websites can be a great way to get links. When a company is mentioned, it’s common for people to share the article or post it on social media. This increases the visibility of the business and can help them gain more online followers.
To turn brand mentions into links, businesses should take advantage of any opportunities that come their way.
By taking advantage of every opportunity to get noticed by potential customers, businesses can grow their online presence at a much faster rate than they would otherwise.
Create high-quality content people want to link to (use tools like Outranking)
Creating high-quality content is one of the most important aspects of SEO. People will want to link to your content if it’s valuable, interesting, and easy to read.
Value can be provided through different means depending on the type of content being created. Information content offers users facts or insights about a topic, entertainment content entertains readers with interesting stories or videos, and guidance content provides advice on how to live better lives or make decisions.
To increase the chances that people will want to link to your content, it’s important to create quality articles that are well-written and informative.
Check out this short video and see how the Outranking content creation tool works.
Creating high-quality content is essential for SEO success because it helps businesses stand out from the crowd and improve their visibility online. By providing value for people who search for it, you’ll ensure that they’ll recommend your site to others in need of information or entertainment.
Tools that will help you perform a backlink audit and find opportunities
1. Ahrefs – backlinks tracking tool
Ahrefs is a backlink tracking tool that allows users to view information about the backlinks of websites.
Ahrefs provides detailed information about the backlinks of websites, including the number of links, their age, and the referring domains. This information can help businesses identify which websites are linking to them and assess their online presence.
Ahrefs also offers tools for performing a backlink audit and finding opportunities for link building. The backlink audit tool can help businesses identify which pages on their website have high levels of link popularity and potential for growth. The opportunity finder tool can help businesses identify which domains are linking to their website in positive ways and explore potential partnerships or sponsorships.
By using Ahrefs, businesses can improve their online visibility and visibility in search engines by identifying which websites are linking to them and assessing how effective those links are.
2. Semrush – backlink tracking tool
Semrush is a backlink tracking tool that allows users to audit their website’s backlinks and find opportunities for improvement.
Semrush can help you track the number of backlinks your website has, the quality of those links, and the date that they were added to your site. This information can help you identify which pages on your website are receiving the most traffic and which pages are earning you the most online credibility.
Semrush also offers tools for analyzing competitor websites and finding out which keywords they’re targeting (and ranking higher for). This information can help you identify new keyword opportunities and improve your site’s SEO strategy by targeting similar keywords.
Semrush is a powerful tool that will help you audit your website’s backlink profile and find opportunities for improvement.
3. Scrapebox – link-building tool
Scrapebox is a link-building tool that helps businesses audit their backlink profile and find opportunities for improvement.
Scrapebox can help you identify which links are working best for you and where you could improve your linking strategy.
Additionally, Scrapebox can help you identify new link opportunities as they become available – making it the perfect tool for optimizing your website for long-term success.
4. HARO – backlink finder tool
HARO is a backlink finder tool that allows users to submit their website for analysis, and then receive suggestions on how to improve their backlinks.
HARO was created to help businesses identify and improve the quality of their backlinks. HARO can help you get backlinks from websites with high domain authority, which will improve your rankings.
By submitting your website for analysis, HARO will suggest ways to improve the quality of your links by identifying any weak or out-of-date links.
After submitting your website, you’ll be able to view the results of the audit and make any necessary adjustments.
By using HARO, you can save time by receiving recommendations on how to improve the quality of your links without having to spend hours manually analyzing each link.
5. Hunter – email finder tool for backlink opportunities
Hunter is a search engine optimization (SEO) tool that helps businesses find opportunities to improve their website’s backlink profile.
Hunter uses a variety of algorithms to analyze your website’s backlink profile and identify potential opportunities for improvement.
The tool also provides tips on how to improve your backlink profile, as well as suggestions for content marketing and link-building strategies.
By using Hunter, businesses can optimize their website for better search engine visibility and increased online traffic.
FAQ about what is a backlink in SEO
Do I actually need backlinks to rank?
No, backlinks are not necessary for SEO success. In fact, many experts believe that backlink acquisition is actually detrimental to a website’s ranking. A study conducted by Moz found that adding backlinks does not improve a website’s organic search rankings over time. Additionally, Google has been known to penalize websites for having too many backlinks.
How many backlinks is it good to have?
There is no one magic number when it comes to how many backlinks are “enough.” The amount of backlinks you have depends on a variety of factors, including the size and strength of your site, the niche you’re targeting, and the competition you face.
Should you spend money on paid backlinks?
There is no one-size-fits-all answer to this question, as the amount of money you should spend on paid backlinks will vary depending on your business and SEO strategy. However, many experts believe that it’s often worth spending a small amount of money on paid links to improve your website’s ranking in search engines, although, there is no guarantee that paid links will actually improve your website’s ranking.