How to Use “Allintitle:” in Search for Keyword Assessment

by Outranking
Updated On: May 24, 2023
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What is Allintitle in Google Search?

Searching for the perfect keyword for your target audience can feel like finding a needle in a haystack. Fortunately, Google’s handy search operator “allintitle” helps you filter results and display only those that include your keyword in the title. It’s a great tool for narrowing down your search and finding competitors who target the same title. 

Why does this matter? By incorporating this operator, you can optimize your content strategy to achieve higher visibility, increased organic traffic, and better engagement, leading to overall success in the digital landscape – Long story short, the allintitle operator gives you the upper hand over your competitors through effective keyword targeting.

Benefits of Using Allintitle Search for Assessing Keywords

The “allintitle:” search is a powerful tool for keyword assessment that offers several benefits:

  • Improving search engine ranking: Optimize your content and increase your chances of ranking higher in search engine results.
  • Identifying content gaps: Reveal valuable insights about the availability of content to a specific topic. Data showing few or zero pages ranking against a specific keyword indicates a scarcity of information on that topic. With this, content strategists can easily leverage the best keywords and topics to rank at the top.
  • Assessing keyword competitiveness: Quickly determine the competition level of a keyword by observing the number of pages that have that exact keyword in their title tag. This information helps you gauge the difficulty of ranking on page one for that keyword.
  • Determining keyword usage by other sites: Identity how many other sites are using those keywords, making it easier to understand their competitiveness and inform your strategy to rank higher on page one.

How to Use Allintitle for Keyword Assessment

To use allintitle, simply open your browser, enter “allintitle:” followed by your keyword or query, and hit the search button. It can also be used to research topic titles and assess the level of competition. 

If you prefer Bing, you can achieve similar results using the “intitle:” operator. With these operators, you can refine and enhance your search results effectively. Be sure to select relevant and specific keywords for an accurate assessment. For example, if you sell fly fishing gear, you can use the command allintitle: fly fishing gear to find out whether anyone in your niche is targeting that particular combination. When analyzing the results, consider the number of pages that have the exact keyword in their title tag and how difficult it will be to rank on page one.

Screenshot of Google search for "allintitle: fishing practices"
Can you make it to page one?

You should also keep in mind that using or omitting quotation marks can yield different results. If you enter allintitle: “fly fishing gear”, Google displays webpages that specifically contain those keywords. However, if you don’t use quotation marks (e.g., allintitle: fly fishing gear), Google shows results that contain “fly”, “fishing”, or “gear”. Putting the quotation marks when entering the command generates more accurate results, so use them wisely 🙌.

Screenshot of Google search allintitle: "fishing practices"
It’s the little things that can make the biggest difference.

Notice the difference between the number of total search results generated by Google due to the presence and absence of quotation marks.

Keyword assessment is significant in search engine optimization, and Allintitle can help in achieving your desired results more often (i.e. higher probability of ranking).

How Does Outranking Help You With the Allintitle Data?

With Outranking, you can leverage the allintitle data to effectively plan your SEO content strategy and refine your keyword and topic focus. 

To create your content strategy, use Outranking’s Strategist feature. Open the keyword clustering tool within the feature and enter your project name. From there, you can analyze the new keyword cluster. 

Once you’ve completed the analysis, the tool will show you the clusters of keywords along with their allintitle, number of backlinks, total competitors, and search volume. Get ready to make some informed decisions about your content strategy 💪.

Screenshot of Outranking's Strategist feature displaying a cluster of keywords for "inflatable fishing pontoon boats".
Which keywords hold the key to your success?

Using this data, you can assess the keywords you want to rank for. Then you should choose the following type of keywords for your content strategy:

  • If you have a new website, aim for those keyword clusters that have:
    • Less than 200 in allintitle
    • 3 or less competitors
    • No backlinks
  • If you have some authority, go for those keyword clusters that have:
    • Less than 200 in allintitle
    • 4+ common competitors 
    • Few or zero backlinks
  • If you have high authority, aim for keyword clusters with:
    • Allintitle in thousands
    • 4+ or more competitors
    • Backlinks in hundreds

With this information, you can quickly take your content strategy to the next level and start ranking on SERPs – all thanks to allintitle and Outranking.

How is Allintitle Used in Keyword Golden Ratio?

Keyword Golden Ratio, or KGR is a metric that compares the number of web pages containing a targeted keyword in their title to the search volume of that keyword. If the KGR value is less than 0.25, then there is a high probability that your web page will rank in the top 50 SERPs.

Image of the Keyword Golden Ratio equation, KGR is equal to the number of allintitle search results divided by the search volume.
How is your content’s KGR?

The “Allintitle” search operator is a crucial tool in determining the Keyword Golden Ratio, which is a technique for finding ultra-long-tail keywords with the little-to-no competition. For this purpose, you should use the allintitle search to uncover those long-tail keywords that provide the lowest number of search results. By reducing the competition for a specific keyword, the Keyword Golden Ratio helps optimize results within a fixed resource framework, balancing cost and benefits. 

At the end of the day, using allintitle is necessary to determine how many pages on a search engine have the target keyword in their title and use this information to find the perfect golden keyword ratio for you.

The KGR values are as follows:

  • Less than 0.25 is good – your website has high chance of ranking
  • 0.25 to 1.00 KGR implies that your website may rank, but needs improvement
  • More than 1.00, your website won’t rank
image5 120
0.25 is the sweet spot!

Your Chance to Be On Top

Allintitle and the Keyword Golden Ratio are effective ways of advancing your SEO strategy and ranking at the top. As you embark on your ranking journey, don’t focus solely on achieving a good KGR value, but also on optimizing your website to rank well on SERPs. Some keywords face intense competition, while others present easier ranking opportunities. Don’t make it hard on yourself – identify those opportunities and keywords that set your website up for success and incorporate them into your content strategy.

Managing all of the generated allintitle data is challenging, but Outranking is here to save the day. With Outranking, you can gather allintitle data using Outranking’s keyword clustering tool, kickstarting your quest to achieve top rankings and enabling you to plan a flawless and seamless SEO content strategy.

The Outranking tool provides you with a clear path for keyword assessment, ensuring that the chosen keywords align with your goals. By leveraging additional data on competitors and search volume, you can increase your chances of success. So hurry up and start using Outranking to outshine your competitors today!