Their approach to content is starting with a deep dive into the perceived intent based on a very deep dive into real-time SERP analytics. In under an hour it's possible to have a very comprehensive article that completely captures the perceived intent of a search term while ranking for a lot of others. Unlike some of the fluffier content writers, Outranking output tends to be a lot more concise, relevant and factual because it starts a document around a well structured outline. With their Related Keyword coverage analytics, Outranking maximizes the ROI on content efforts ensuring content qualifies to rank across more Related Keywords than just the primarily targets keyword. They are building a platform that is at least a generation better than many of the AI content builders out there (knock on wood - I'm writing this as of February 2022) - and they're still flying under the radar.